The Europe Programmatic Display Advertising Market should witness market growth of 31.6% CAGR during the forecast period (2022-2028).
Rising internet use and mobile subscriptions are anticipated to fuel demand for programmatic advertising. Private markets are becoming increasingly well-known as a kind of display advertising due to the growth in online shopping throughout the globe. Demand for display advertising would increase with the increased usage of digital displays. Programmatic advertisements based on user location information from different sources, including GPS and WIFI signals, have expanded due to a surge in travel advertising through online channels.
Ads that are optimized for mobile are becoming more and more popular. Since more commercials are provided per capita by video streaming service providers, increasing OTT service customers would boost income from programmatic advertising. Via an automated bidding mechanism, programmatic displays make it easier to automate the purchasing and selling of ad inventory in real-time. With a structured framework, programmatic advertising enables companies to purchase ad impressions on publisher websites or mobile applications instantly. The platform uses real-time analytics to identify the campaign's most promising online audiences. Then, it purchases digital ad inventory by holding an auction based on the equipment's available inventory.
Over a third of agencies predict that DOOH will be the most significant growth area for programmatic expenditure in 2021, according to the IAB Europe's Attitudes to Programmatic Advertising 2020 report. One of the most industrialized continents in the world, Europe has the necessary infrastructure to support the widespread use of digital out-of-home advertising. In addition, the area is home to some of the greatest fashion and automakers in the world, who want to market their goods to a broad range of consumers there. These factors will provide development prospects for market participants in the programmatic display advertising market in the Europe region.
The Germany market dominated the Europe Programmatic Display Advertising Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $172,125.9 Million by 2028. The UK market is anticipated to grow at a CAGR of 30.5% during (2022-2028). Additionally, The France market would exhibit a CAGR of 32.5% during (2022-2028).
Based on Type, the market is segmented into Private Marketplaces, Real time Bidding and Automated Guaranteed. Based on Vertical, the market is segmented into BFSI, Telecom & IT, Automotive, Healthcare, Manufacturing, Government and Others. Based on Ad Format, the market is segmented into Online Video, Online Display, Mobile Video and Mobile Display. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Google LLC (Alphabet, Inc.), LG Electronics (LG Corporation), Samsung Electronics Co., Ltd. (Samsung Group), Verizon Communications, Inc., BasisTech LLC, Connexity, Inc. (Taboola.com Ltd), Integral Ad Science Holding Corp., Magnite, Inc., and IPONWEB Limited (Criteo S.A.)
Rising internet use and mobile subscriptions are anticipated to fuel demand for programmatic advertising. Private markets are becoming increasingly well-known as a kind of display advertising due to the growth in online shopping throughout the globe. Demand for display advertising would increase with the increased usage of digital displays. Programmatic advertisements based on user location information from different sources, including GPS and WIFI signals, have expanded due to a surge in travel advertising through online channels.
Ads that are optimized for mobile are becoming more and more popular. Since more commercials are provided per capita by video streaming service providers, increasing OTT service customers would boost income from programmatic advertising. Via an automated bidding mechanism, programmatic displays make it easier to automate the purchasing and selling of ad inventory in real-time. With a structured framework, programmatic advertising enables companies to purchase ad impressions on publisher websites or mobile applications instantly. The platform uses real-time analytics to identify the campaign's most promising online audiences. Then, it purchases digital ad inventory by holding an auction based on the equipment's available inventory.
Over a third of agencies predict that DOOH will be the most significant growth area for programmatic expenditure in 2021, according to the IAB Europe's Attitudes to Programmatic Advertising 2020 report. One of the most industrialized continents in the world, Europe has the necessary infrastructure to support the widespread use of digital out-of-home advertising. In addition, the area is home to some of the greatest fashion and automakers in the world, who want to market their goods to a broad range of consumers there. These factors will provide development prospects for market participants in the programmatic display advertising market in the Europe region.
The Germany market dominated the Europe Programmatic Display Advertising Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $172,125.9 Million by 2028. The UK market is anticipated to grow at a CAGR of 30.5% during (2022-2028). Additionally, The France market would exhibit a CAGR of 32.5% during (2022-2028).
Based on Type, the market is segmented into Private Marketplaces, Real time Bidding and Automated Guaranteed. Based on Vertical, the market is segmented into BFSI, Telecom & IT, Automotive, Healthcare, Manufacturing, Government and Others. Based on Ad Format, the market is segmented into Online Video, Online Display, Mobile Video and Mobile Display. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Google LLC (Alphabet, Inc.), LG Electronics (LG Corporation), Samsung Electronics Co., Ltd. (Samsung Group), Verizon Communications, Inc., BasisTech LLC, Connexity, Inc. (Taboola.com Ltd), Integral Ad Science Holding Corp., Magnite, Inc., and IPONWEB Limited (Criteo S.A.)
Scope of the Study
By Type
- Private Marketplaces
- Real time Bidding
- Automated Guaranteed
By Vertical
- BFSI
- Telecom & IT
- Automotive
- Healthcare
- Manufacturing
- Government
- Others
By Ad Format
- Online Video
- Online Display
- Mobile Video
- Mobile Display
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Key Market Players
List of Companies Profiled in the Report:
- Adobe, Inc.
- Google LLC (Alphabet, Inc.)
- LG Electronics (LG Corporation)
- Samsung Electronics Co., Ltd. (Samsung Group)
- Verizon Communications, Inc.
- BasisTech LLC
- Connexity, Inc. (Taboola.com Ltd)
- Integral Ad Science Holding Corp.
- Magnite, Inc.
- IPONWEB Limited (Criteo S.A.)
Unique Offerings
- Exhaustive coverage
- The highest number of market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Programmatic Display Advertising Market, by Type
1.4.2 Europe Programmatic Display Advertising Market, by Vertical
1.4.3 Europe Programmatic Display Advertising Market, by Ad Format
1.4.4 Europe Programmatic Display Advertising Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 Analyst's Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2018-2022)
3.3.2 Key Strategic Move: (Partnerships, Collaborations and Agreements : 2019, Jun - 2023, Jan) Leading Players
Chapter 4. Europe Programmatic Display Advertising Market by Type
4.1 Europe Private Marketplaces Market by Country
4.2 Europe Real time Bidding Market by Country
4.3 Europe Automated Guaranteed Market by Country
Chapter 5. Europe Programmatic Display Advertising Market by Vertical
5.1 Europe BFSI Market by Country
5.2 Europe Telecom & IT Market by Country
5.3 Europe Automotive Market by Country
5.4 Europe Healthcare Market by Country
5.5 Europe Manufacturing Market by Country
5.6 Europe Government Market by Country
5.7 Europe Others Market by Country
Chapter 6. Europe Programmatic Display Advertising Market by Ad Format
6.1 Europe Online Video Market by Country
6.2 Europe Online Display Market by Country
6.3 Europe Mobile Video Market by Country
6.4 Europe Mobile Display Market by Country
Chapter 7. Europe Programmatic Display Advertising Market by Country
7.1 Germany Programmatic Display Advertising Market
7.1.1 Germany Programmatic Display Advertising Market by Type
7.1.2 Germany Programmatic Display Advertising Market by Vertical
7.1.3 Germany Programmatic Display Advertising Market by Ad Format
7.2 UK Programmatic Display Advertising Market
7.2.1 UK Programmatic Display Advertising Market by Type
7.2.2 UK Programmatic Display Advertising Market by Vertical
7.2.3 UK Programmatic Display Advertising Market by Ad Format
7.3 France Programmatic Display Advertising Market
7.3.1 France Programmatic Display Advertising Market by Type
7.3.2 France Programmatic Display Advertising Market by Vertical
7.3.3 France Programmatic Display Advertising Market by Ad Format
7.4 Russia Programmatic Display Advertising Market
7.4.1 Russia Programmatic Display Advertising Market by Type
7.4.2 Russia Programmatic Display Advertising Market by Vertical
7.4.3 Russia Programmatic Display Advertising Market by Ad Format
7.5 Spain Programmatic Display Advertising Market
7.5.1 Spain Programmatic Display Advertising Market by Type
7.5.2 Spain Programmatic Display Advertising Market by Vertical
7.5.3 Spain Programmatic Display Advertising Market by Ad Format
7.6 Italy Programmatic Display Advertising Market
7.6.1 Italy Programmatic Display Advertising Market by Type
7.6.2 Italy Programmatic Display Advertising Market by Vertical
7.6.3 Italy Programmatic Display Advertising Market by Ad Format
7.7 Rest of Europe Programmatic Display Advertising Market
7.7.1 Rest of Europe Programmatic Display Advertising Market by Type
7.7.2 Rest of Europe Programmatic Display Advertising Market by Vertical
7.7.3 Rest of Europe Programmatic Display Advertising Market by Ad Format
Chapter 8. Company Profiles
8.1 LG Electronics (LG Corporation)
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Regional & Segmental Analysis
8.1.4 Research & Development Expenses
8.1.5 Recent strategies and developments:
8.1.5.1 Partnerships, Collaborations, and Agreements:
8.1.5.2 Acquisition and Mergers:
8.1.6 SWOT Analysis
8.2 Samsung Electronics Co., Ltd. (Samsung Group)
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expense
8.2.5 Recent strategies and developments:
8.2.5.1 Partnerships, Collaborations, and Agreements:
8.2.6 SWOT Analysis
8.3 Google LLC (Alphabet, Inc.)
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 SWOT Analysis
8.4 Magnite, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Regional Analysis
8.4.4 Recent strategies and developments:
8.4.4.1 Partnerships, Collaborations, and Agreements:
8.4.4.2 Acquisition and Mergers:
8.5 Verizon Communications, Inc.
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Segmental Analysis
8.5.4 Recent strategies and developments:
8.5.4.1 Partnerships, Collaborations, and Agreements:
8.5.4.2 Product Launches and Product Expansions:
8.6 Integral Ad Science Holding Corp.
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Regional Analysis
8.6.4 Recent strategies and developments:
8.6.4.1 Acquisition and Mergers:
8.7 IPONWEB Limited (Criteo S.A.)
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.7.4 Research & Development Expenses
8.7.5 Recent strategies and developments:
8.7.5.1 Partnerships, Collaborations, and Agreements:
8.8 Connexity, Inc. (Taboola.com Ltd)
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Regional Analysis
8.8.4 Research & Development Expenses
8.9 Adobe, Inc.
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Segmental and Regional Analysis
8.9.4 Research & Development Expense
8.10. BasisTech LLC
8.10.1 Company Overview
Companies Mentioned
- Adobe, Inc.
- Google LLC (Alphabet, Inc.)
- LG Electronics (LG Corporation)
- Samsung Electronics Co., Ltd. (Samsung Group)
- Verizon Communications, Inc.
- BasisTech LLC
- Connexity, Inc. (Taboola.com Ltd)
- Integral Ad Science Holding Corp.
- Magnite, Inc.
- IPONWEB Limited (Criteo S.A.)
Methodology
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