The Global Programmatic Display Advertising Market size is expected to reach $2772.7 billion by 2028, rising at a market growth of 31.9% CAGR during the forecast period.
Programmatic display advertising uses automated tools for the real-time bidding-based acquisition and sale of desktop display, video, and mobile advertisements. Also, by employing essential indicators based on audience preferences, companies may target specific audiences and demographics using programmatic display advertising services. Algorithms and software fuel targeted advertising efforts.
Programmatic display advertising is timesaving because it requires less labor to complete transactions, establish pricing, and do other operational tasks. Online advertising has grown more tailored, and engagement driven as mobile technology and digital media have developed. In addition, advertising companies have been encouraged by the emergence of digital marketing systems to design a system that can help with ad automation.
As a result of the advent of vastly enhanced and cutting-edge technology, this market is getting more imaginative, competitive, and demanding. More efficient frameworks and approaches have been developed in the competitive climate of digital advertising. Numerous ad agencies use them to attain the desired results and revenues via online networking and marketing strategies.
The digital advertising sector is presently the most cost-effective way for consumers, ad companies, and advertisers to carry out everyday tasks, buy items, and invest in these things. Fast advancements in digital marketing help to convert correct information via a variety of methods that may support information for digital users. To boost the marginal return on financial investment of automated promotional media, businesses will continue to enhance the effectiveness and profitability of online initiatives.
The major strategies followed by the market participants are Partnerships. Based on the Analysis presented in the Cardinal matrix; Google LLC is the forerunner in the Programmatic Display Advertising Market. Companies such as Verizon Communications, Inc., Samsung Electronics Co., Ltd., and LG Electronics are some of the key innovators in Programmatic Display Advertising Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Google LLC (Alphabet, Inc.), LG Electronics (LG Corporation), Samsung Electronics Co., Ltd. (Samsung Group), Verizon Communications, Inc., BasisTech LLC, Connexity, Inc. (Taboola.com Ltd), Integral Ad Science Holding Corp., Magnite, Inc., and IPONWEB Limited (Criteo S.A.)
Programmatic display advertising uses automated tools for the real-time bidding-based acquisition and sale of desktop display, video, and mobile advertisements. Also, by employing essential indicators based on audience preferences, companies may target specific audiences and demographics using programmatic display advertising services. Algorithms and software fuel targeted advertising efforts.
Programmatic display advertising is timesaving because it requires less labor to complete transactions, establish pricing, and do other operational tasks. Online advertising has grown more tailored, and engagement driven as mobile technology and digital media have developed. In addition, advertising companies have been encouraged by the emergence of digital marketing systems to design a system that can help with ad automation.
As a result of the advent of vastly enhanced and cutting-edge technology, this market is getting more imaginative, competitive, and demanding. More efficient frameworks and approaches have been developed in the competitive climate of digital advertising. Numerous ad agencies use them to attain the desired results and revenues via online networking and marketing strategies.
The digital advertising sector is presently the most cost-effective way for consumers, ad companies, and advertisers to carry out everyday tasks, buy items, and invest in these things. Fast advancements in digital marketing help to convert correct information via a variety of methods that may support information for digital users. To boost the marginal return on financial investment of automated promotional media, businesses will continue to enhance the effectiveness and profitability of online initiatives.
COVID-19 Impact Analysis
The COVID-19 pandemic has had no impact on the development of the programmatic display advertising market. Nonetheless, some firms cut their advertising budget due to the economic impact of COVID-19; however, the increase in social media traffic created unique chances for connecting with online audiences and maintaining a high brand awareness during the period. In addition, the rapid spread of the coronavirus pandemic prompted governments around the world to close public areas, schools, and borders, allowing many firms and marketers to change their online marketing strategy.Market Growth Factors
Increasing use of smart devices and the relevance of digital marketing
Due to the increased accessibility of high-speed internet on smartphones, the use of smartphones has increased quickly, and the way that consumers interact with different brands or sellers has changed significantly over the past few years. This is expected to fuel the market for online advertising solutions and services like programmatic display advertising. It has become essential for brands to understand consumers' interests through smartphone advertisements and encourage them. Smartphones provide real-time marketing opportunities for businesses to interact with consumers interested in their products.Increasing digitalization to support the development of platforms for programmatic advertising
Over the projection period, the rapid digitalization of various end-user business verticals is anticipated to create lucrative opportunities for the programmatic display advertising market. The deployment of the digital equipment by clients or their customers to share data provides a foundation for programmatic advertising, which is expected to stimulate market expansion in the near future. In addition, Digitization has prepared the path for other industries, including construction, healthcare, and others, which will focus capitalizing on social media sites by incorporating digital marketing strategies.Market Restraining Factor
The lack of qualified workers in the programmatic advertising market
Advertising and marketing organizations' unwillingness to adopt new technology tools to create programmatic display advertisements on digital platforms hinders the market's expansion. In addition, the restricted adoption of smart devices in a number of countries restricts both the digitalization of specific regions and the expansion of the market as a whole. In fundamental sectors, high turnover rates might increase human resource management costs. It can also have a direct impact on the long-term strategy of a company.Ad Format Outlook
Based on Ad format, the programmatic display advertising market is segmented into online video, online display, mobile video, and mobile display. In 2021, the online video segment held the highest revenue share in the programmatic display advertising market. With advancements in smart Televisions, over-the-top (OTT) video and social advertising, this surge has been impacted by programmatic video advertising platforms such as Facebook, Twitter, TikTok, and Snapchat. Another very versatile ad style is the video format. This might explain why they are becoming more and more popular and why marketers are using more inventive techniques to create hyper-personalized ad messages.
Type Outlook
By type, the programmatic display advertising market is fragmented into private marketplaces, real time bidding and automated guaranteed. In 2021, the private marketing segment projected the largest revenue share in the programmatic display advertising market. Private marketplace advertising inventories and usage are gaining popularity with advertisers as they bridge the gap between traditional direct sales versus programmatic advertising. In addition, private marketplace (PMP) partnerships offer advertisers the open market's volume and ad quality benefits.Vertical Outlook
On the basis of verticals, the programmatic display advertising market is bifurcated into automotive, manufacturing, healthcare, government, IT & telecom, BFSI and others. In 2021, the IT & telecom segment procured a promising growth rate in the programmatic display advertising market. With a more simplified and adaptable procurement strategy, programmatic DOOH has made it simpler for telecommunications businesses to stand out. Also, marketers may reach the appropriate people at the right time using audience data and targeting, resulting in an effective campaign. Telecom marketing is more relevant, engaging, and quantifiable due to programmatic DOOH.Regional Outlook
Region wise, the programmatic display advertising market is analyzed across North America, Europe, Asia Pacific and LAMEA. The North America region led the programmatic display advertising market by generating maximum revenue share in 2021. This is because many companies are offering programmatic display advertising solutions there. Throughout the projected period, the need for programmatic display advertising technology in the area is anticipated to be driven by the presence of significant manufacturers of advertising solutions.The Cardinal Matrix - Programmatic Display Advertising Market Competition Analysis
The major strategies followed by the market participants are Partnerships. Based on the Analysis presented in the Cardinal matrix; Google LLC is the forerunner in the Programmatic Display Advertising Market. Companies such as Verizon Communications, Inc., Samsung Electronics Co., Ltd., and LG Electronics are some of the key innovators in Programmatic Display Advertising Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Google LLC (Alphabet, Inc.), LG Electronics (LG Corporation), Samsung Electronics Co., Ltd. (Samsung Group), Verizon Communications, Inc., BasisTech LLC, Connexity, Inc. (Taboola.com Ltd), Integral Ad Science Holding Corp., Magnite, Inc., and IPONWEB Limited (Criteo S.A.)
Recent Strategies Deployed in Programmatic Display Advertising Market
Partnerships, Collaborations and Agreements:
- Jan-2023: Samsung came into partnership with Sprinklr, a US-based provider of enterprise software. The partnership involves cashing on Sprinklr's platform to deliver data and content to 30+ digital and social channels. Further, this partnership enables Samsung to meet its clients rising expectations.
- Oct-2022: Magnite came into partnership with Fox Corporation, a US-based mass media company. Through this partnership, the companies intend to develop tailor-made technology solutions that smoothen the whole buying mechanism and further allow advertisers to create a single comprehensive and easy-to-use plan to provide private marketplace (PMP) across the FOX portfolio.
- Oct-2022: Verizon partnered with Reset Digital, a US-based provider of the Neuro-Programmatic platform. Reset Digital's science and technology-based approach enables Verizon to reach broader and more diverse customers.
- May-2022: Magnite teamed up with Mirriad, a UK-based video technology company. The collaboration involves Mirriad designing ad inventory available for sale on Magnite's platform.
- Sep-2021: Samsung Ads, part of Samsung Electronics teamed up with The Trade Desk, a US-based company operating in the media and information services industry. The Trade Desk's platform enables marketers to get access to connected TV (CTV) inventory on Samsung Smart TV. Additionally, this collaboration expands Samsung Ads' brand reach.
- Feb-2021: LG Electronics partnered with SpotX, a global video advertising platform. The partnership involves SpotX serving as a supply-side platform across the US, Latin America, and the EMEA region, and also furnishing LG with demand facilitation services. This partnership enables LG to deliver media buyers with the latest options to unlock highly engaged audiences.
- Sep-2020: Verizon extended its partnership with Broadsign, a Canada-based provider of software services. The partnership involves integrating Verizon's programmatic DSP with Broadsign's reach programmatic DOOH DSP, thereby allowing Verizon's users to easily access Broadsign’s programmatic DOOH (pDOOH) inventory. Further, the partnership demonstrates Verizon's expansion towards DOOH.
Product Launches and Product Expansions:
- May-2021: Verizon introduced a full funnel Digital Out-of-Home (DOOH) product suite. The new product provides DOOH advertisers with a comprehensive product that provides campaign planning, executing, and measurement, all in the same platform.
Acquisitions and Mergers:
- Aug-2021: Integral Ad Science (IAS) acquired Publica, a US-based operator of the Connected TV (CTV) advertising platform. The addition of Publica advances IAS' growth to provide publishers with tools.
- Jul-2021: Magnite acquired SpringServe, a US-based developer of a customer engagement platform. The acquisition of SpringServe makes Magnite in a better position to fulfill the needs of CTV publishers.
- Apr-2021: Magnite took over SpotX, a New Zealand-based developer of video ad serving platform. The addition of SpotX strengthens the company's capabilities and further makes Magnite the largest independent CTV and video advertising platform.
- Jan-2021: LG took over Alphonso, a US-based developer of television data and measurement platform. The addition of Alphonso is an important part of LG's strategy. Moreover, this acquisition enables LG to better take care of the needs of its clients by delivering more tailor-made services and content to its customers.
- Jan-2021: Integral Ad Science (IAS) took over Amino Payments, a US-based provider of programmatic advertising transparency. The addition of Amino aligns with IAS's commitment to providing full-fledged programmatic transparency solutions intended for marketers.
Scope of the Study
By Type
- Private Marketplaces
- Real time Bidding
- Automated Guaranteed
By Vertical
- BFSI
- Telecom & IT
- Automotive
- Healthcare
- Manufacturing
- Government
- Others
By Ad Format
- Online Video
- Online Display
- Mobile Video
- Mobile Display
By Geography
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Adobe, Inc.
- Google LLC (Alphabet, Inc.)
- LG Electronics (LG Corporation)
- Samsung Electronics Co., Ltd. (Samsung Group)
- Verizon Communications, Inc.
- BasisTech LLC
- Connexity, Inc. (Taboola.com Ltd)
- Integral Ad Science Holding Corp.
- Magnite, Inc.
- IPONWEB Limited (Criteo S.A.)
Unique Offerings
- Exhaustive coverage
- The highest number of market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Programmatic Display Advertising Market, by Type
1.4.2 Global Programmatic Display Advertising Market, by Vertical
1.4.3 Global Programmatic Display Advertising Market, by Ad Format
1.4.4 Global Programmatic Display Advertising Market, by Geography
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 Analyst's Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2018-2022)
3.3.2 Key Strategic Move: (Partnerships, Collaborations and Agreements : 2019, Jun - 2023, Jan) Leading Players
Chapter 4. Global Programmatic Display Advertising Market by Type
4.1 Global Private Marketplaces Market by Region
4.2 Global Real time Bidding Market by Region
4.3 Global Automated Guaranteed Market by Region
Chapter 5. Global Programmatic Display Advertising Market by Vertical
5.1 Global BFSI Market by Region
5.2 Global Telecom & IT Market by Region
5.3 Global Automotive Market by Region
5.4 Global Healthcare Market by Region
5.5 Global Manufacturing Market by Region
5.6 Global Government Market by Region
5.7 Global Others Market by Region
Chapter 6. Global Programmatic Display Advertising Market by Ad Format
6.1 Global Online Video Market by Region
6.2 Global Online Display Market by Region
6.3 Global Mobile Video Market by Region
6.4 Global Mobile Display Market by Region
Chapter 7. Global Programmatic Display Advertising Market by Region
7.1 North America Programmatic Display Advertising Market
7.1.1 North America Programmatic Display Advertising Market by Type
7.1.1.1 North America Private Marketplaces Market by Country
7.1.1.2 North America Real time Bidding Market by Country
7.1.1.3 North America Automated Guaranteed Market by Country
7.1.2 North America Programmatic Display Advertising Market by Vertical
7.1.2.1 North America BFSI Market by Country
7.1.2.2 North America Telecom & IT Market by Country
7.1.2.3 North America Automotive Market by Country
7.1.2.4 North America Healthcare Market by Country
7.1.2.5 North America Manufacturing Market by Country
7.1.2.6 North America Government Market by Country
7.1.2.7 North America Others Market by Country
7.1.3 North America Programmatic Display Advertising Market by Ad Format
7.1.3.1 North America Online Video Market by Country
7.1.3.2 North America Online Display Market by Country
7.1.3.3 North America Mobile Video Market by Country
7.1.3.4 North America Mobile Display Market by Country
7.1.4 North America Programmatic Display Advertising Market by Country
7.1.4.1 US Programmatic Display Advertising Market
7.1.4.1.1 US Programmatic Display Advertising Market by Type
7.1.4.1.2 US Programmatic Display Advertising Market by Vertical
7.1.4.1.3 US Programmatic Display Advertising Market by Ad Format
7.1.4.2 Canada Programmatic Display Advertising Market
7.1.4.2.1 Canada Programmatic Display Advertising Market by Type
7.1.4.2.2 Canada Programmatic Display Advertising Market by Vertical
7.1.4.2.3 Canada Programmatic Display Advertising Market by Ad Format
7.1.4.3 Mexico Programmatic Display Advertising Market
7.1.4.3.1 Mexico Programmatic Display Advertising Market by Type
7.1.4.3.2 Mexico Programmatic Display Advertising Market by Vertical
7.1.4.3.3 Mexico Programmatic Display Advertising Market by Ad Format
7.1.4.4 Rest of North America Programmatic Display Advertising Market
7.1.4.4.1 Rest of North America Programmatic Display Advertising Market by Type
7.1.4.4.2 Rest of North America Programmatic Display Advertising Market by Vertical
7.1.4.4.3 Rest of North America Programmatic Display Advertising Market by Ad Format
7.2 Europe Programmatic Display Advertising Market
7.2.1 Europe Programmatic Display Advertising Market by Type
7.2.1.1 Europe Private Marketplaces Market by Country
7.2.1.2 Europe Real time Bidding Market by Country
7.2.1.3 Europe Automated Guaranteed Market by Country
7.2.2 Europe Programmatic Display Advertising Market by Vertical
7.2.2.1 Europe BFSI Market by Country
7.2.2.2 Europe Telecom & IT Market by Country
7.2.2.3 Europe Automotive Market by Country
7.2.2.4 Europe Healthcare Market by Country
7.2.2.5 Europe Manufacturing Market by Country
7.2.2.6 Europe Government Market by Country
7.2.2.7 Europe Others Market by Country
7.2.3 Europe Programmatic Display Advertising Market by Ad Format
7.2.3.1 Europe Online Video Market by Country
7.2.3.2 Europe Online Display Market by Country
7.2.3.3 Europe Mobile Video Market by Country
7.2.3.4 Europe Mobile Display Market by Country
7.2.4 Europe Programmatic Display Advertising Market by Country
7.2.4.1 Germany Programmatic Display Advertising Market
7.2.4.1.1 Germany Programmatic Display Advertising Market by Type
7.2.4.1.2 Germany Programmatic Display Advertising Market by Vertical
7.2.4.1.3 Germany Programmatic Display Advertising Market by Ad Format
7.2.4.2 UK Programmatic Display Advertising Market
7.2.4.2.1 UK Programmatic Display Advertising Market by Type
7.2.4.2.2 UK Programmatic Display Advertising Market by Vertical
7.2.4.2.3 UK Programmatic Display Advertising Market by Ad Format
7.2.4.3 France Programmatic Display Advertising Market
7.2.4.3.1 France Programmatic Display Advertising Market by Type
7.2.4.3.2 France Programmatic Display Advertising Market by Vertical
7.2.4.3.3 France Programmatic Display Advertising Market by Ad Format
7.2.4.4 Russia Programmatic Display Advertising Market
7.2.4.4.1 Russia Programmatic Display Advertising Market by Type
7.2.4.4.2 Russia Programmatic Display Advertising Market by Vertical
7.2.4.4.3 Russia Programmatic Display Advertising Market by Ad Format
7.2.4.5 Spain Programmatic Display Advertising Market
7.2.4.5.1 Spain Programmatic Display Advertising Market by Type
7.2.4.5.2 Spain Programmatic Display Advertising Market by Vertical
7.2.4.5.3 Spain Programmatic Display Advertising Market by Ad Format
7.2.4.6 Italy Programmatic Display Advertising Market
7.2.4.6.1 Italy Programmatic Display Advertising Market by Type
7.2.4.6.2 Italy Programmatic Display Advertising Market by Vertical
7.2.4.6.3 Italy Programmatic Display Advertising Market by Ad Format
7.2.4.7 Rest of Europe Programmatic Display Advertising Market
7.2.4.7.1 Rest of Europe Programmatic Display Advertising Market by Type
7.2.4.7.2 Rest of Europe Programmatic Display Advertising Market by Vertical
7.2.4.7.3 Rest of Europe Programmatic Display Advertising Market by Ad Format
7.3 Asia Pacific Programmatic Display Advertising Market
7.3.1 Asia Pacific Programmatic Display Advertising Market by Type
7.3.1.1 Asia Pacific Private Marketplaces Market by Country
7.3.1.2 Asia Pacific Real time Bidding Market by Country
7.3.1.3 Asia Pacific Automated Guaranteed Market by Country
7.3.2 Asia Pacific Programmatic Display Advertising Market by Vertical
7.3.2.1 Asia Pacific BFSI Market by Country
7.3.2.2 Asia Pacific Telecom & IT Market by Country
7.3.2.3 Asia Pacific Automotive Market by Country
7.3.2.4 Asia Pacific Healthcare Market by Country
7.3.2.5 Asia Pacific Manufacturing Market by Country
7.3.2.6 Asia Pacific Government Market by Country
7.3.2.7 Asia Pacific Others Market by Country
7.3.3 Asia Pacific Programmatic Display Advertising Market by Ad Format
7.3.3.1 Asia Pacific Online Video Market by Country
7.3.3.2 Asia Pacific Online Display Market by Country
7.3.3.3 Asia Pacific Mobile Video Market by Country
7.3.3.4 Asia Pacific Mobile Display Market by Country
7.3.4 Asia Pacific Programmatic Display Advertising Market by Country
7.3.4.1 China Programmatic Display Advertising Market
7.3.4.1.1 China Programmatic Display Advertising Market by Type
7.3.4.1.2 China Programmatic Display Advertising Market by Vertical
7.3.4.1.3 China Programmatic Display Advertising Market by Ad Format
7.3.4.2 Japan Programmatic Display Advertising Market
7.3.4.2.1 Japan Programmatic Display Advertising Market by Type
7.3.4.2.2 Japan Programmatic Display Advertising Market by Vertical
7.3.4.2.3 Japan Programmatic Display Advertising Market by Ad Format
7.3.4.3 India Programmatic Display Advertising Market
7.3.4.3.1 India Programmatic Display Advertising Market by Type
7.3.4.3.2 India Programmatic Display Advertising Market by Vertical
7.3.4.3.3 India Programmatic Display Advertising Market by Ad Format
7.3.4.4 South Korea Programmatic Display Advertising Market
7.3.4.4.1 South Korea Programmatic Display Advertising Market by Type
7.3.4.4.2 South Korea Programmatic Display Advertising Market by Vertical
7.3.4.4.3 South Korea Programmatic Display Advertising Market by Ad Format
7.3.4.5 Singapore Programmatic Display Advertising Market
7.3.4.5.1 Singapore Programmatic Display Advertising Market by Type
7.3.4.5.2 Singapore Programmatic Display Advertising Market by Vertical
7.3.4.5.3 Singapore Programmatic Display Advertising Market by Ad Format
7.3.4.6 Malaysia Programmatic Display Advertising Market
7.3.4.6.1 Malaysia Programmatic Display Advertising Market by Type
7.3.4.6.2 Malaysia Programmatic Display Advertising Market by Vertical
7.3.4.6.3 Malaysia Programmatic Display Advertising Market by Ad Format
7.3.4.7 Rest of Asia Pacific Programmatic Display Advertising Market
7.3.4.7.1 Rest of Asia Pacific Programmatic Display Advertising Market by Type
7.3.4.7.2 Rest of Asia Pacific Programmatic Display Advertising Market by Vertical
7.3.4.7.3 Rest of Asia Pacific Programmatic Display Advertising Market by Ad Format
7.4 LAMEA Programmatic Display Advertising Market
7.4.1 LAMEA Programmatic Display Advertising Market by Type
7.4.1.1 LAMEA Private Marketplaces Market by Country
7.4.1.2 LAMEA Real time Bidding Market by Country
7.4.1.3 LAMEA Automated Guaranteed Market by Country
7.4.2 LAMEA Programmatic Display Advertising Market by Vertical
7.4.2.1 LAMEA BFSI Market by Country
7.4.2.2 LAMEA Telecom & IT Market by Country
7.4.2.3 LAMEA Automotive Market by Country
7.4.2.4 LAMEA Healthcare Market by Country
7.4.2.5 LAMEA Manufacturing Market by Country
7.4.2.6 LAMEA Government Market by Country
7.4.2.7 LAMEA Others Market by Country
7.4.3 LAMEA Programmatic Display Advertising Market by Ad Format
7.4.3.1 LAMEA Online Video Market by Country
7.4.3.2 LAMEA Online Display Market by Country
7.4.3.3 LAMEA Mobile Video Market by Country
7.4.3.4 LAMEA Mobile Display Market by Country
7.4.4 LAMEA Programmatic Display Advertising Market by Country
7.4.4.1 Brazil Programmatic Display Advertising Market
7.4.4.1.1 Brazil Programmatic Display Advertising Market by Type
7.4.4.1.2 Brazil Programmatic Display Advertising Market by Vertical
7.4.4.1.3 Brazil Programmatic Display Advertising Market by Ad Format
7.4.4.2 Argentina Programmatic Display Advertising Market
7.4.4.2.1 Argentina Programmatic Display Advertising Market by Type
7.4.4.2.2 Argentina Programmatic Display Advertising Market by Vertical
7.4.4.2.3 Argentina Programmatic Display Advertising Market by Ad Format
7.4.4.3 UAE Programmatic Display Advertising Market
7.4.4.3.1 UAE Programmatic Display Advertising Market by Type
7.4.4.3.2 UAE Programmatic Display Advertising Market by Vertical
7.4.4.3.3 UAE Programmatic Display Advertising Market by Ad Format
7.4.4.4 Saudi Arabia Programmatic Display Advertising Market
7.4.4.4.1 Saudi Arabia Programmatic Display Advertising Market by Type
7.4.4.4.2 Saudi Arabia Programmatic Display Advertising Market by Vertical
7.4.4.4.3 Saudi Arabia Programmatic Display Advertising Market by Ad Format
7.4.4.5 South Africa Programmatic Display Advertising Market
7.4.4.5.1 South Africa Programmatic Display Advertising Market by Type
7.4.4.5.2 South Africa Programmatic Display Advertising Market by Vertical
7.4.4.5.3 South Africa Programmatic Display Advertising Market by Ad Format
7.4.4.6 Nigeria Programmatic Display Advertising Market
7.4.4.6.1 Nigeria Programmatic Display Advertising Market by Type
7.4.4.6.2 Nigeria Programmatic Display Advertising Market by Vertical
7.4.4.6.3 Nigeria Programmatic Display Advertising Market by Ad Format
7.4.4.7 Rest of LAMEA Programmatic Display Advertising Market
7.4.4.7.1 Rest of LAMEA Programmatic Display Advertising Market by Type
7.4.4.7.2 Rest of LAMEA Programmatic Display Advertising Market by Vertical
7.4.4.7.3 Rest of LAMEA Programmatic Display Advertising Market by Ad Format
Chapter 8. Company Profiles
8.1 LG Electronics (LG Corporation)
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Regional & Segmental Analysis
8.1.4 Research & Development Expenses
8.1.5 Recent strategies and developments:
8.1.5.1 Partnerships, Collaborations, and Agreements:
8.1.5.2 Acquisition and Mergers:
8.1.6 SWOT Analysis
8.2 Samsung Electronics Co., Ltd. (Samsung Group)
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expense
8.2.5 Recent strategies and developments:
8.2.5.1 Partnerships, Collaborations, and Agreements:
8.2.6 SWOT Analysis
8.3 Google LLC (Alphabet, Inc.)
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 SWOT Analysis
8.4 Magnite, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Regional Analysis
8.4.4 Recent strategies and developments:
8.4.4.1 Partnerships, Collaborations, and Agreements:
8.4.4.2 Acquisition and Mergers:
8.5 Verizon Communications, Inc.
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Segmental Analysis
8.5.4 Recent strategies and developments:
8.5.4.1 Partnerships, Collaborations, and Agreements:
8.5.4.2 Product Launches and Product Expansions:
8.6 Integral Ad Science Holding Corp.
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Regional Analysis
8.6.4 Recent strategies and developments:
8.6.4.1 Acquisition and Mergers:
8.7 IPONWEB Limited (Criteo S.A.)
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.7.4 Research & Development Expenses
8.7.5 Recent strategies and developments:
8.7.5.1 Partnerships, Collaborations, and Agreements:
8.8 Connexity, Inc. (Taboola.com Ltd)
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Regional Analysis
8.8.4 Research & Development Expenses
8.9 Adobe, Inc.
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Segmental and Regional Analysis
8.9.4 Research & Development Expense
8.10. BasisTech LLC
8.10.1 Company Overview
Companies Mentioned
- Adobe, Inc.
- Google LLC (Alphabet, Inc.)
- LG Electronics (LG Corporation)
- Samsung Electronics Co., Ltd. (Samsung Group)
- Verizon Communications, Inc.
- BasisTech LLC
- Connexity, Inc. (Taboola.com Ltd)
- Integral Ad Science Holding Corp.
- Magnite, Inc.
- IPONWEB Limited (Criteo S.A.)
Methodology
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