The Latin America, Middle East and Africa Mobile Apps and Web Analytics Market should witness market growth of 19.4% CAGR during the forecast period (2022-2028).
Businessescan use this information to optimize underperforming pages and promote higher-performing pages throughout their website. For instance, news publishers canuseanalytics to influence a website makeover that mayresultin a subscriberboost in conversions and a rise in digital subscriptions. Conversions could be actual purchases, subscriptions to the newsletter, or contact form submissions.
Web analytics can provide statistics regarding the overall number of conversions, the amount earned from conversions, the conversion rate (the number of conversions divided by the number of website sessions), and the abandonment rate. Analytic service users may also view the 'conversion route,'which illustrates how users navigated theirwebsite before converting. As mentioned earlier, conversion rate optimization (CRO)can be performed by analyzing the data, asCRO will assist in designing thewebsite to maximize the number and quality of conversions.
Government initiatives and a schedule of global and local events are likely to stimulate a boom in demand in the country's hospitality industry. Sports events, demand for staycations, cruise business, travelers from GCC nations, exhibitions, cuisine festivals, and other similar events will propel Qatar's hospitality industry to unparalleled growth in 2022. The hotel market's supply is expected to surpass 44,000 rooms by the end of 2022, representing a nearly 50 percent increase from the current collection of 30,000 rooms and providing potential. The availability of a robust hospitality sector is anticipated to increase the mobile apps and web analytics to better reach out to consumers, thereby surging the LAMEA region's market expansion.
The Brazil market dominated the LAMEA Mobile Apps and Web Analytics Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $423.2 million by 2028. The Argentina market is experiencing a CAGR of 20% during (2022-2028). Additionally, The UAE market would display a CAGR of 19% during (2022-2028).
Based on Application, the market is segmented into Search Engine Ranking & Tracking, Mobile Advertising & Marketing Analytics, Marketing Automation & Content Marketing, Application Performance & Advertising Optimization, In App & Web Behavioral Analysis, and Social Media Management & Others. Based on Vertical, the market is segmented into BFSI, Telecommunication, Media & Entertainment, Retail & Ecommerce, Government & Public Sector, Transportation & Logistics, Manufacturing, Travel & Hospitality, Healthcare & Lifesciences, and Others. Based on Deployment Mode, the market is segmented into Cloud and On-premise. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Component, the market is segmented into Solution (Data Analytics, Data Management, Data Discovery, and Data Visualization) and Services. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include SAP SE, IBM Corporation, Amazon Web Services, Inc. (Amazon.com, Inc.), Teradata Corporation, Microsoft Corporation, Oracle Corporation, Google LLC (Alphabet, Inc.), SAS Institute, Inc., Adobe, Inc., and Micro Focus International PLC (Open Text Corporation)
Businessescan use this information to optimize underperforming pages and promote higher-performing pages throughout their website. For instance, news publishers canuseanalytics to influence a website makeover that mayresultin a subscriberboost in conversions and a rise in digital subscriptions. Conversions could be actual purchases, subscriptions to the newsletter, or contact form submissions.
Web analytics can provide statistics regarding the overall number of conversions, the amount earned from conversions, the conversion rate (the number of conversions divided by the number of website sessions), and the abandonment rate. Analytic service users may also view the 'conversion route,'which illustrates how users navigated theirwebsite before converting. As mentioned earlier, conversion rate optimization (CRO)can be performed by analyzing the data, asCRO will assist in designing thewebsite to maximize the number and quality of conversions.
Government initiatives and a schedule of global and local events are likely to stimulate a boom in demand in the country's hospitality industry. Sports events, demand for staycations, cruise business, travelers from GCC nations, exhibitions, cuisine festivals, and other similar events will propel Qatar's hospitality industry to unparalleled growth in 2022. The hotel market's supply is expected to surpass 44,000 rooms by the end of 2022, representing a nearly 50 percent increase from the current collection of 30,000 rooms and providing potential. The availability of a robust hospitality sector is anticipated to increase the mobile apps and web analytics to better reach out to consumers, thereby surging the LAMEA region's market expansion.
The Brazil market dominated the LAMEA Mobile Apps and Web Analytics Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $423.2 million by 2028. The Argentina market is experiencing a CAGR of 20% during (2022-2028). Additionally, The UAE market would display a CAGR of 19% during (2022-2028).
Based on Application, the market is segmented into Search Engine Ranking & Tracking, Mobile Advertising & Marketing Analytics, Marketing Automation & Content Marketing, Application Performance & Advertising Optimization, In App & Web Behavioral Analysis, and Social Media Management & Others. Based on Vertical, the market is segmented into BFSI, Telecommunication, Media & Entertainment, Retail & Ecommerce, Government & Public Sector, Transportation & Logistics, Manufacturing, Travel & Hospitality, Healthcare & Lifesciences, and Others. Based on Deployment Mode, the market is segmented into Cloud and On-premise. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Component, the market is segmented into Solution (Data Analytics, Data Management, Data Discovery, and Data Visualization) and Services. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include SAP SE, IBM Corporation, Amazon Web Services, Inc. (Amazon.com, Inc.), Teradata Corporation, Microsoft Corporation, Oracle Corporation, Google LLC (Alphabet, Inc.), SAS Institute, Inc., Adobe, Inc., and Micro Focus International PLC (Open Text Corporation)
Scope of the Study
By Application
- Search Engine Ranking & Tracking
- Mobile Advertising & Marketing Analytics
- Marketing Automation & Content Marketing
- Application Performance & Advertising Optimization
- In App & Web Behavioral Analysis
- Social Media Management & Others
By Vertical
- BFSI
- Telecommunication
- Media & Entertainment
- Retail & Ecommerce
- Government & Public Sector
- Transportation & Logistics
- Manufacturing
- Travel & Hospitality
- Healthcare & Lifesciences
- Others
By Deployment Mode
- Cloud
- On-premise
By Organization Size
- Large Enterprises
- Small & Medium Enterprises
By Component
- Solution
- Data Analytics
- Data Management
- Data Discovery
- Data Visualization
- Services
By Country
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- SAP SE
- IBM Corporation
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- Teradata Corporation
- Microsoft Corporation
- Oracle Corporation
- Google LLC (Alphabet, Inc.)
- SAS Institute, Inc.
- Adobe, Inc.
- Micro Focus International PLC (Open Text Corporation)
Unique Offerings
- Exhaustive coverage
- The highest number of Market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 LAMEA Mobile Apps and Web Analytics Market, by Application
1.4.2 LAMEA Mobile Apps and Web Analytics Market, by Vertical
1.4.3 LAMEA Mobile Apps and Web Analytics Market, by Deployment Mode
1.4.4 LAMEA Mobile Apps and Web Analytics Market, by Organization Size
1.4.5 LAMEA Mobile Apps and Web Analytics Market, by Component
1.4.6 LAMEA Mobile Apps and Web Analytics Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market composition & scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 Analyst's Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Market Share Analysis, 2021
3.4 Top Winning Strategies
3.4.1 Key Leading Strategies: Percentage Distribution (2018-2022)
Chapter 4. LAMEA Mobile Apps and Web Analytics Market by Application
4.1 LAMEA Search Engine Ranking & Tracking Market by Country
4.2 LAMEA Mobile Advertising & Marketing Analytics Market by Country
4.3 LAMEA Marketing Automation & Content Marketing Market by Country
4.4 LAMEA Application Performance & Advertising Optimization Market by Country
4.5 LAMEA In App & Web Behavioral Analysis Market by Country
4.6 LAMEA Social Media Management & Others Market by Country
Chapter 5. LAMEA Mobile Apps and Web Analytics Market by Vertical
5.1 LAMEA BFSI Market by Country
5.2 LAMEA Telecommunication Market by Country
5.3 LAMEA Media & Entertainment Market by Country
5.4 LAMEA Retail & Ecommerce Market by Country
5.5 LAMEA Government & Public Sector Market by Country
5.6 LAMEA Transportation & Logistics Market by Country
5.7 LAMEA Manufacturing Market by Country
5.8 LAMEA Travel & Hospitality Market by Country
5.9 LAMEA Healthcare & Lifesciences Market by Country
5.1 LAMEA Other Vertical Market by Country
Chapter 6. LAMEA Mobile Apps and Web Analytics Market by Deployment Mode
6.1 LAMEA Cloud Market by Country
6.2 LAMEA On-premise Market by Country
Chapter 7. LAMEA Mobile Apps and Web Analytics Market by Organization Size
7.1 LAMEA Large Enterprises Market by Country
7.2 LAMEA Small & Medium Enterprises Market by Country
Chapter 8. LAMEA Mobile Apps and Web Analytics Market by Component
8.1 LAMEA Solution Market by Country
8.2 LAMEA Mobile Apps and Web Analytics Market by Solution Type
8.2.1 LAMEA Data Analytics Market by Country
8.2.2 LAMEA Data Management Market by Country
8.2.3 LAMEA Data Discovery Market by Country
8.2.4 LAMEA Data Visualization Market by Country
8.3 LAMEA Services Market by Country
Chapter 9. LAMEA Mobile Apps and Web Analytics Market by Country
9.1 Brazil Mobile Apps and Web Analytics Market
9.1.1 Brazil Mobile Apps and Web Analytics Market by Application
9.1.2 Brazil Mobile Apps and Web Analytics Market by Vertical
9.1.3 Brazil Mobile Apps and Web Analytics Market by Deployment Mode
9.1.4 Brazil Mobile Apps and Web Analytics Market by Organization Size
9.1.5 Brazil Mobile Apps and Web Analytics Market by Component
9.1.5.1 Brazil Mobile Apps and Web Analytics Market by Solution Type
9.2 Argentina Mobile Apps and Web Analytics Market
9.2.1 Argentina Mobile Apps and Web Analytics Market by Application
9.2.2 Argentina Mobile Apps and Web Analytics Market by Vertical
9.2.3 Argentina Mobile Apps and Web Analytics Market by Deployment Mode
9.2.4 Argentina Mobile Apps and Web Analytics Market by Organization Size
9.2.5 Argentina Mobile Apps and Web Analytics Market by Component
9.2.5.1 Argentina Mobile Apps and Web Analytics Market by Solution Type
9.3 UAE Mobile Apps and Web Analytics Market
9.3.1 UAE Mobile Apps and Web Analytics Market by Application
9.3.2 UAE Mobile Apps and Web Analytics Market by Vertical
9.3.3 UAE Mobile Apps and Web Analytics Market by Deployment Mode
9.3.4 UAE Mobile Apps and Web Analytics Market by Organization Size
9.3.5 UAE Mobile Apps and Web Analytics Market by Component
9.3.5.1 UAE Mobile Apps and Web Analytics Market by Solution Type
9.4 Saudi Arabia Mobile Apps and Web Analytics Market
9.4.1 Saudi Arabia Mobile Apps and Web Analytics Market by Application
9.4.2 Saudi Arabia Mobile Apps and Web Analytics Market by Vertical
9.4.3 Saudi Arabia Mobile Apps and Web Analytics Market by Deployment Mode
9.4.4 Saudi Arabia Mobile Apps and Web Analytics Market by Organization Size
9.4.5 Saudi Arabia Mobile Apps and Web Analytics Market by Component
9.4.5.1 Saudi Arabia Mobile Apps and Web Analytics Market by Solution Type
9.5 South Africa Mobile Apps and Web Analytics Market
9.5.1 South Africa Mobile Apps and Web Analytics Market by Application
9.5.2 South Africa Mobile Apps and Web Analytics Market by Vertical
9.5.3 South Africa Mobile Apps and Web Analytics Market by Deployment Mode
9.5.4 South Africa Mobile Apps and Web Analytics Market by Organization Size
9.5.5 South Africa Mobile Apps and Web Analytics Market by Component
9.5.5.1 South Africa Mobile Apps and Web Analytics Market by Solution Type
9.6 Nigeria Mobile Apps and Web Analytics Market
9.6.1 Nigeria Mobile Apps and Web Analytics Market by Application
9.6.2 Nigeria Mobile Apps and Web Analytics Market by Vertical
9.6.3 Nigeria Mobile Apps and Web Analytics Market by Deployment Mode
9.6.4 Nigeria Mobile Apps and Web Analytics Market by Organization Size
9.6.5 Nigeria Mobile Apps and Web Analytics Market by Component
9.6.5.1 Nigeria Mobile Apps and Web Analytics Market by Solution Type
9.7 Rest of LAMEA Mobile Apps and Web Analytics Market
9.7.1 Rest of LAMEA Mobile Apps and Web Analytics Market by Application
9.7.2 Rest of LAMEA Mobile Apps and Web Analytics Market by Vertical
9.7.3 Rest of LAMEA Mobile Apps and Web Analytics Market by Deployment Mode
9.7.4 Rest of LAMEA Mobile Apps and Web Analytics Market by Organization Size
9.7.5 Rest of LAMEA Mobile Apps and Web Analytics Market by Component
9.7.5.1 Rest of LAMEA Mobile Apps and Web Analytics Market by Solution Type
Chapter 10. Company Profiles
10.1 SAP SE
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Segmental and Regional Analysis
10.1.4 Research & Development Expense
10.1.5 Recent strategies and developments:
10.1.5.1 Partnerships, Collaborations, and Agreements:
10.1.5.2 Product Launches and Product Expansions:
10.1.5.3 Acquisition and Mergers:
10.1.6 SWOT Analysis
10.2 IBM Corporation
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Regional & Segmental Analysis
10.2.4 Research & Development Expenses
10.2.5 Recent strategies and developments:
10.2.5.1 Product Launches and Product Expansions:
10.2.5.2 Acquisition and Mergers:
10.2.6 SWOT Analysis
10.3 Amazon Web Services, Inc. (Amazon.com, Inc.)
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Segmental Analysis
10.3.4 Recent strategies and developments:
10.3.4.1 Partnerships, Collaborations, and Agreements:
10.3.5 SWOT Analysis
10.4 Teradata Corporation
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Regional Analysis
10.4.4 Research & Development Expense
10.4.5 Recent strategies and developments:
10.4.5.1 Partnerships, Collaborations, and Agreements:
10.4.5.2 Product Launches and Product Expansions:
10.4.6 SWOT Analysis
10.5 Microsoft Corporation
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Segmental and Regional Analysis
10.5.4 Research & Development Expenses
10.5.5 SWOT Analysis
10.6 Oracle Corporation
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Segmental and Regional Analysis
10.6.4 Research & Development Expense
10.6.5 SWOT Analysis
10.7 Google LLC (Alphabet, Inc.)
10.7.1 Company Overview
10.7.2 Financial Analysis
10.7.3 Segmental and Regional Analysis
10.7.4 Research & Development Expense
10.7.5 SWOT Analysis
10.8 SAS Institute, Inc.
10.8.1 Company Overview
10.8.2 Recent strategies and developments:
10.8.2.1 Partnerships, Collaborations, and Agreements:
10.8.2.2 Acquisition and Mergers:
10.9 Adobe, Inc.
10.9.1 Company Overview
10.9.2 Financial Analysis
10.9.3 Segmental and Regional Analysis
10.9.4 Research & Development Expense
10.9.5 Recent strategies and developments:
10.9.5.1 Product Launches and Product Expansions:
10.10. Micro Focus International PLC (Open Text Corporation)
10.10.1 Company Overview
10.10.2 Financial Analysis
10.10.3 Regional Analysis
10.10.4 Research & Development Expenses
Companies Mentioned
- SAP SE
- IBM Corporation
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- Teradata Corporation
- Microsoft Corporation
- Oracle Corporation
- Google LLC (Alphabet, Inc.)
- SAS Institute, Inc.
- Adobe, Inc.
- Micro Focus International PLC (Open Text Corporation)
Methodology
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