The Asia Pacific Mobile Apps and Web Analytics Market should witness market growth of 16.8% CAGR during the forecast period (2022-2028).
Mobile analytics platforms reveal to whom theapp is effective or ineffective. They identify flaws that may appear on iOS but not on Android (or vice versa), identify performance concerns with crash reporting, and identify load delays that can negatively impact sales. If the companycan determine how much time itsclients spend in each section of theapp, a businesscan identify bottlenecks in the checkout procedure, identify performance problems and highlight the most valuable aspects of theapplication. Web analytics helps determine the methods via which visitors access the website. Analytic users may also find popular site material by analyzing the average time users spend on their webpages and their interactions with them, including which sites cause users to depart.
The steps involved in web analytics are setting business objectives d determining the critical indicators that will determine the success of thewebsite and business, using analytics tools to collect information, statistics, and data about website visitors, converting the collected raw data into ratios, KPIs, and other information that tells a story. Then displaying processed data in a simple way to read, developing a plan to maximize the website's user experience to achieve commercial objectives, andconducting A/B tests to discover the optimal strategy to optimize website performance.
The Japanese government has identified tourism as a pillar of its growth plan and a key to regional rehabilitation. The 'Tourism Vision Design Council for Supporting Japan's Future'set a goal of 40 million foreign visitors to Japan by 2020 and 60 million by 2030. In July 2020, the Headquarters for Overcoming Population Decline and Vitalizing Local Economy in Japan declared its strong support for DX (Digital Transformation) as a regional revitalization strategy. In addition, the Ministry of Internal Affairs and Communications has committed 3.88 billion yen in its budget request for FY 2021-22 for DX in local governments. Government support for the tourism industry will also raise the usage of mobile apps and web analytics to understand the consumers and trends to adapt them to the services, which will boosting the market growth in the region.
The China market dominated the Asia Pacific Mobile Apps and Web Analytics Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $1,940.4 million by 2028. The Japan market is estimated to grow a CAGR of 16.1% during (2022-2028). Additionally, The India market would experience a CAGR of 17.5% during (2022-2028).
Based on Application, the market is segmented into Search Engine Ranking & Tracking, Mobile Advertising & Marketing Analytics, Marketing Automation & Content Marketing, Application Performance & Advertising Optimization, In App & Web Behavioral Analysis, and Social Media Management & Others. Based on Vertical, the market is segmented into BFSI, Telecommunication, Media & Entertainment, Retail & Ecommerce, Government & Public Sector, Transportation & Logistics, Manufacturing, Travel & Hospitality, Healthcare & Lifesciences, and Others. Based on Deployment Mode, the market is segmented into Cloud and On-premise. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Component, the market is segmented into Solution (Data Analytics, Data Management, Data Discovery, and Data Visualization) and Services. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include SAP SE, IBM Corporation, Amazon Web Services, Inc. (Amazon.com, Inc.), Teradata Corporation, Microsoft Corporation, Oracle Corporation, Google LLC (Alphabet, Inc.), SAS Institute, Inc., Adobe, Inc., and Micro Focus International PLC (Open Text Corporation)
Mobile analytics platforms reveal to whom theapp is effective or ineffective. They identify flaws that may appear on iOS but not on Android (or vice versa), identify performance concerns with crash reporting, and identify load delays that can negatively impact sales. If the companycan determine how much time itsclients spend in each section of theapp, a businesscan identify bottlenecks in the checkout procedure, identify performance problems and highlight the most valuable aspects of theapplication. Web analytics helps determine the methods via which visitors access the website. Analytic users may also find popular site material by analyzing the average time users spend on their webpages and their interactions with them, including which sites cause users to depart.
The steps involved in web analytics are setting business objectives d determining the critical indicators that will determine the success of thewebsite and business, using analytics tools to collect information, statistics, and data about website visitors, converting the collected raw data into ratios, KPIs, and other information that tells a story. Then displaying processed data in a simple way to read, developing a plan to maximize the website's user experience to achieve commercial objectives, andconducting A/B tests to discover the optimal strategy to optimize website performance.
The Japanese government has identified tourism as a pillar of its growth plan and a key to regional rehabilitation. The 'Tourism Vision Design Council for Supporting Japan's Future'set a goal of 40 million foreign visitors to Japan by 2020 and 60 million by 2030. In July 2020, the Headquarters for Overcoming Population Decline and Vitalizing Local Economy in Japan declared its strong support for DX (Digital Transformation) as a regional revitalization strategy. In addition, the Ministry of Internal Affairs and Communications has committed 3.88 billion yen in its budget request for FY 2021-22 for DX in local governments. Government support for the tourism industry will also raise the usage of mobile apps and web analytics to understand the consumers and trends to adapt them to the services, which will boosting the market growth in the region.
The China market dominated the Asia Pacific Mobile Apps and Web Analytics Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $1,940.4 million by 2028. The Japan market is estimated to grow a CAGR of 16.1% during (2022-2028). Additionally, The India market would experience a CAGR of 17.5% during (2022-2028).
Based on Application, the market is segmented into Search Engine Ranking & Tracking, Mobile Advertising & Marketing Analytics, Marketing Automation & Content Marketing, Application Performance & Advertising Optimization, In App & Web Behavioral Analysis, and Social Media Management & Others. Based on Vertical, the market is segmented into BFSI, Telecommunication, Media & Entertainment, Retail & Ecommerce, Government & Public Sector, Transportation & Logistics, Manufacturing, Travel & Hospitality, Healthcare & Lifesciences, and Others. Based on Deployment Mode, the market is segmented into Cloud and On-premise. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Component, the market is segmented into Solution (Data Analytics, Data Management, Data Discovery, and Data Visualization) and Services. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include SAP SE, IBM Corporation, Amazon Web Services, Inc. (Amazon.com, Inc.), Teradata Corporation, Microsoft Corporation, Oracle Corporation, Google LLC (Alphabet, Inc.), SAS Institute, Inc., Adobe, Inc., and Micro Focus International PLC (Open Text Corporation)
Scope of the Study
By Application
- Search Engine Ranking & Tracking
- Mobile Advertising & Marketing Analytics
- Marketing Automation & Content Marketing
- Application Performance & Advertising Optimization
- In App & Web Behavioral Analysis
- Social Media Management & Others
By Vertical
- BFSI
- Telecommunication
- Media & Entertainment
- Retail & Ecommerce
- Government & Public Sector
- Transportation & Logistics
- Manufacturing
- Travel & Hospitality
- Healthcare & Lifesciences
- Others
By Deployment Mode
- Cloud
- On-premise
By Organization Size
- Large Enterprises
- Small & Medium Enterprises
By Component
- Solution
- Data Analytics
- Data Management
- Data Discovery
- Data Visualization
- Services
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Key Market Players
List of Companies Profiled in the Report:
- SAP SE
- IBM Corporation
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- Teradata Corporation
- Microsoft Corporation
- Oracle Corporation
- Google LLC (Alphabet, Inc.)
- SAS Institute, Inc.
- Adobe, Inc.
- Micro Focus International PLC (Open Text Corporation)
Unique Offerings
- Exhaustive coverage
- The highest number of Market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Mobile Apps and Web Analytics Market, by Application
1.4.2 Asia Pacific Mobile Apps and Web Analytics Market, by Vertical
1.4.3 Asia Pacific Mobile Apps and Web Analytics Market, by Deployment Mode
1.4.4 Asia Pacific Mobile Apps and Web Analytics Market, by Organization Size
1.4.5 Asia Pacific Mobile Apps and Web Analytics Market, by Component
1.4.6 Asia Pacific Mobile Apps and Web Analytics Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market composition & scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 Analyst's Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Market Share Analysis, 2021
3.4 Top Winning Strategies
3.4.1 Key Leading Strategies: Percentage Distribution (2018-2022)
Chapter 4. Asia Pacific Mobile Apps and Web Analytics Market by Application
4.1 Asia Pacific Search Engine Ranking & Tracking Market by Country
4.2 Asia Pacific Mobile Advertising & Marketing Analytics Market by Country
4.3 Asia Pacific Marketing Automation & Content Marketing Market by Country
4.4 Asia Pacific Application Performance & Advertising Optimization Market by Country
4.5 Asia Pacific In App & Web Behavioral Analysis Market by Country
4.6 Asia Pacific Social Media Management & Others Market by Country
Chapter 5. Asia Pacific Mobile Apps and Web Analytics Market by Vertical
5.1 Asia Pacific BFSI Market by Country
5.2 Asia Pacific Telecommunication Market by Country
5.3 Asia Pacific Media & Entertainment Market by Country
5.4 Asia Pacific Retail & Ecommerce Market by Country
5.5 Asia Pacific Government & Public Sector Market by Country
5.6 Asia Pacific Transportation & Logistics Market by Country
5.7 Asia Pacific Manufacturing Market by Country
5.8 Asia Pacific Travel & Hospitality Market by Country
5.9 Asia Pacific Healthcare & Lifesciences Market by Country
5.1 Asia Pacific Other Vertical Market by Country
Chapter 6. Asia Pacific Mobile Apps and Web Analytics Market by Deployment Mode
6.1 Asia Pacific Cloud Market by Country
6.2 Asia Pacific On-premise Market by Country
Chapter 7. Asia Pacific Mobile Apps and Web Analytics Market by Organization Size
7.1 Asia Pacific Large Enterprises Market by Country
7.2 Asia Pacific Small & Medium Enterprises Market by Country
Chapter 8. Asia Pacific Mobile Apps and Web Analytics Market by Component
8.1 Asia Pacific Solution Market by Country
8.2 Asia Pacific Mobile Apps and Web Analytics Market by Solution Type
8.2.1 Asia Pacific Data Analytics Market by Country
8.2.2 Asia Pacific Data Management Market by Country
8.2.3 Asia Pacific Data Discovery Market by Country
8.2.4 Asia Pacific Data Visualization Market by Country
8.3 Asia Pacific Services Market by Country
Chapter 9. Asia Pacific Mobile Apps and Web Analytics Market by Country
9.1 China Mobile Apps and Web Analytics Market
9.1.1 China Mobile Apps and Web Analytics Market by Application
9.1.2 China Mobile Apps and Web Analytics Market by Vertical
9.1.3 China Mobile Apps and Web Analytics Market by Deployment Mode
9.1.4 China Mobile Apps and Web Analytics Market by Organization Size
9.1.5 China Mobile Apps and Web Analytics Market by Component
9.1.5.1 China Mobile Apps and Web Analytics Market by Solution Type
9.2 Japan Mobile Apps and Web Analytics Market
9.2.1 Japan Mobile Apps and Web Analytics Market by Application
9.2.2 Japan Mobile Apps and Web Analytics Market by Vertical
9.2.3 Japan Mobile Apps and Web Analytics Market by Deployment Mode
9.2.4 Japan Mobile Apps and Web Analytics Market by Organization Size
9.2.5 Japan Mobile Apps and Web Analytics Market by Component
9.2.5.1 Japan Mobile Apps and Web Analytics Market by Solution Type
9.3 India Mobile Apps and Web Analytics Market
9.3.1 India Mobile Apps and Web Analytics Market by Application
9.3.2 India Mobile Apps and Web Analytics Market by Vertical
9.3.3 India Mobile Apps and Web Analytics Market by Deployment Mode
9.3.4 India Mobile Apps and Web Analytics Market by Organization Size
9.3.5 India Mobile Apps and Web Analytics Market by Component
9.3.5.1 India Mobile Apps and Web Analytics Market by Solution Type
9.4 South Korea Mobile Apps and Web Analytics Market
9.4.1 South Korea Mobile Apps and Web Analytics Market by Application
9.4.2 South Korea Mobile Apps and Web Analytics Market by Vertical
9.4.3 South Korea Mobile Apps and Web Analytics Market by Deployment Mode
9.4.4 South Korea Mobile Apps and Web Analytics Market by Organization Size
9.4.5 South Korea Mobile Apps and Web Analytics Market by Component
9.4.5.1 South Korea Mobile Apps and Web Analytics Market by Solution Type
9.5 Singapore Mobile Apps and Web Analytics Market
9.5.1 Singapore Mobile Apps and Web Analytics Market by Application
9.5.2 Singapore Mobile Apps and Web Analytics Market by Vertical
9.5.3 Singapore Mobile Apps and Web Analytics Market by Deployment Mode
9.5.4 Singapore Mobile Apps and Web Analytics Market by Organization Size
9.5.5 Singapore Mobile Apps and Web Analytics Market by Component
9.5.5.1 Singapore Mobile Apps and Web Analytics Market by Solution Type
9.6 Malaysia Mobile Apps and Web Analytics Market
9.6.1 Malaysia Mobile Apps and Web Analytics Market by Application
9.6.2 Malaysia Mobile Apps and Web Analytics Market by Vertical
9.6.3 Malaysia Mobile Apps and Web Analytics Market by Deployment Mode
9.6.4 Malaysia Mobile Apps and Web Analytics Market by Organization Size
9.6.5 Malaysia Mobile Apps and Web Analytics Market by Component
9.6.5.1 Malaysia Mobile Apps and Web Analytics Market by Solution Type
9.7 Rest of Asia Pacific Mobile Apps and Web Analytics Market
9.7.1 Rest of Asia Pacific Mobile Apps and Web Analytics Market by Application
9.7.2 Rest of Asia Pacific Mobile Apps and Web Analytics Market by Vertical
9.7.3 Rest of Asia Pacific Mobile Apps and Web Analytics Market by Deployment Mode
9.7.4 Rest of Asia Pacific Mobile Apps and Web Analytics Market by Organization Size
9.7.5 Rest of Asia Pacific Mobile Apps and Web Analytics Market by Component
9.7.5.1 Rest of Asia Pacific Mobile Apps and Web Analytics Market by Solution Type
Chapter 10. Company Profiles
10.1 SAP SE
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Segmental and Regional Analysis
10.1.4 Research & Development Expense
10.1.5 Recent strategies and developments:
10.1.5.1 Partnerships, Collaborations, and Agreements:
10.1.5.2 Product Launches and Product Expansions:
10.1.5.3 Acquisition and Mergers:
10.1.6 SWOT Analysis
10.2 IBM Corporation
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Regional & Segmental Analysis
10.2.4 Research & Development Expenses
10.2.5 Recent strategies and developments:
10.2.5.1 Product Launches and Product Expansions:
10.2.5.2 Acquisition and Mergers:
10.2.6 SWOT Analysis
10.3 Amazon Web Services, Inc. (Amazon.com, Inc.)
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Segmental Analysis
10.3.4 Recent strategies and developments:
10.3.4.1 Partnerships, Collaborations, and Agreements:
10.3.5 SWOT Analysis
10.4 Teradata Corporation
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Regional Analysis
10.4.4 Research & Development Expense
10.4.5 Recent strategies and developments:
10.4.5.1 Partnerships, Collaborations, and Agreements:
10.4.5.2 Product Launches and Product Expansions:
10.4.6 SWOT Analysis
10.5 Microsoft Corporation
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Segmental and Regional Analysis
10.5.4 Research & Development Expenses
10.5.5 SWOT Analysis
10.6 Oracle Corporation
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Segmental and Regional Analysis
10.6.4 Research & Development Expense
10.6.5 SWOT Analysis
10.7 Google LLC (Alphabet, Inc.)
10.7.1 Company Overview
10.7.2 Financial Analysis
10.7.3 Segmental and Regional Analysis
10.7.4 Research & Development Expense
10.7.5 SWOT Analysis
10.8 SAS Institute, Inc.
10.8.1 Company Overview
10.8.2 Recent strategies and developments:
10.8.2.1 Partnerships, Collaborations, and Agreements:
10.8.2.2 Acquisition and Mergers:
10.9 Adobe, Inc.
10.9.1 Company Overview
10.9.2 Financial Analysis
10.9.3 Segmental and Regional Analysis
10.9.4 Research & Development Expense
10.9.5 Recent strategies and developments:
10.9.5.1 Product Launches and Product Expansions:
10.10. Micro Focus International PLC (Open Text Corporation)
10.10.1 Company Overview
10.10.2 Financial Analysis
10.10.3 Regional Analysis
10.10.4 Research & Development Expenses
Companies Mentioned
- SAP SE
- IBM Corporation
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- Teradata Corporation
- Microsoft Corporation
- Oracle Corporation
- Google LLC (Alphabet, Inc.)
- SAS Institute, Inc.
- Adobe, Inc.
- Micro Focus International PLC (Open Text Corporation)
Methodology
LOADING...
