The Europe Mobile Apps and Web Analytics Market should witness market growth of 15.8% CAGR during the forecast period (2022-2028).
Mobile analytics focuses on distinct people and captures their demographics, habits, and interactions within the user experience of an app. It then aggregates this information with that of comparable users to track trends more effectively. As organizations invest thousands of dollars in mobile marketing, monitoring how customers interact with theads is essential, which can be achieved with these analytics-based services.
It is common knowledge that customers prefer free apps over expensive ones. Currently, most firms offer free app downloads and generate revenue by making a profit with app-to-app advertising, offering premium in-app currency for real-money purchases, including a storefront for in-app purchases ending streaming content. A company'schoice of monetization methods will vary depending on itsverticals. By carefully monitoring them, organizationsmay assess user engagement with the company'smonetization options and determine how to persuade consumers to spend more money.
Germany has a sophisticated, non-discriminatory financial services infrastructure. Bank loans continue to be the primary source of funding for businesses, particularly the small and medium-sized organizations that makeup Germany's renowned Mittelstand, even if corporate financing through capital markets is on the rise. Germany's overall banking system enables its more than 36,000 bank branches to trade securities, accept deposits, and lend money to consumers.A robust banking sector will increase the utilization of mobile apps and web analytics for providing enhanced services, thereby propelling market growth in the region.
The Germany market dominated the Europe Mobile Apps and Web Analytics Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $1,492.1 million by 2028. The UK market is anticipated to grow at a CAGR of 14.8% during (2022-2028). Additionally, The France market would experience a CAGR of 16.6% during (2022-2028).
Based on Application, the market is segmented into Search Engine Ranking & Tracking, Mobile Advertising & Marketing Analytics, Marketing Automation & Content Marketing, Application Performance & Advertising Optimization, In App & Web Behavioral Analysis, and Social Media Management & Others. Based on Vertical, the market is segmented into BFSI, Telecommunication, Media & Entertainment, Retail & Ecommerce, Government & Public Sector, Transportation & Logistics, Manufacturing, Travel & Hospitality, Healthcare & Lifesciences, and Others. Based on Deployment Mode, the market is segmented into Cloud and On-premise. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Component, the market is segmented into Solution (Data Analytics, Data Management, Data Discovery, and Data Visualization) and Services. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include SAP SE, IBM Corporation, Amazon Web Services, Inc. (Amazon.com, Inc.), Teradata Corporation, Microsoft Corporation, Oracle Corporation, Google LLC (Alphabet, Inc.), SAS Institute, Inc., Adobe, Inc., and Micro Focus International PLC (Open Text Corporation)
Mobile analytics focuses on distinct people and captures their demographics, habits, and interactions within the user experience of an app. It then aggregates this information with that of comparable users to track trends more effectively. As organizations invest thousands of dollars in mobile marketing, monitoring how customers interact with theads is essential, which can be achieved with these analytics-based services.
It is common knowledge that customers prefer free apps over expensive ones. Currently, most firms offer free app downloads and generate revenue by making a profit with app-to-app advertising, offering premium in-app currency for real-money purchases, including a storefront for in-app purchases ending streaming content. A company'schoice of monetization methods will vary depending on itsverticals. By carefully monitoring them, organizationsmay assess user engagement with the company'smonetization options and determine how to persuade consumers to spend more money.
Germany has a sophisticated, non-discriminatory financial services infrastructure. Bank loans continue to be the primary source of funding for businesses, particularly the small and medium-sized organizations that makeup Germany's renowned Mittelstand, even if corporate financing through capital markets is on the rise. Germany's overall banking system enables its more than 36,000 bank branches to trade securities, accept deposits, and lend money to consumers.A robust banking sector will increase the utilization of mobile apps and web analytics for providing enhanced services, thereby propelling market growth in the region.
The Germany market dominated the Europe Mobile Apps and Web Analytics Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $1,492.1 million by 2028. The UK market is anticipated to grow at a CAGR of 14.8% during (2022-2028). Additionally, The France market would experience a CAGR of 16.6% during (2022-2028).
Based on Application, the market is segmented into Search Engine Ranking & Tracking, Mobile Advertising & Marketing Analytics, Marketing Automation & Content Marketing, Application Performance & Advertising Optimization, In App & Web Behavioral Analysis, and Social Media Management & Others. Based on Vertical, the market is segmented into BFSI, Telecommunication, Media & Entertainment, Retail & Ecommerce, Government & Public Sector, Transportation & Logistics, Manufacturing, Travel & Hospitality, Healthcare & Lifesciences, and Others. Based on Deployment Mode, the market is segmented into Cloud and On-premise. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Component, the market is segmented into Solution (Data Analytics, Data Management, Data Discovery, and Data Visualization) and Services. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include SAP SE, IBM Corporation, Amazon Web Services, Inc. (Amazon.com, Inc.), Teradata Corporation, Microsoft Corporation, Oracle Corporation, Google LLC (Alphabet, Inc.), SAS Institute, Inc., Adobe, Inc., and Micro Focus International PLC (Open Text Corporation)
Scope of the Study
By Application
- Search Engine Ranking & Tracking
- Mobile Advertising & Marketing Analytics
- Marketing Automation & Content Marketing
- Application Performance & Advertising Optimization
- In App & Web Behavioral Analysis
- Social Media Management & Others
By Vertical
- BFSI
- Telecommunication
- Media & Entertainment
- Retail & Ecommerce
- Government & Public Sector
- Transportation & Logistics
- Manufacturing
- Travel & Hospitality
- Healthcare & Lifesciences
- Others
By Deployment Mode
- Cloud
- On-premise
By Organization Size
- Large Enterprises
- Small & Medium Enterprises
By Component
- Solution
- Data Analytics
- Data Management
- Data Discovery
- Data Visualization
- Services
By Country
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
Key Market Players
List of Companies Profiled in the Report:
- SAP SE
- IBM Corporation
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- Teradata Corporation
- Microsoft Corporation
- Oracle Corporation
- Google LLC (Alphabet, Inc.)
- SAS Institute, Inc.
- Adobe, Inc.
- Micro Focus International PLC (Open Text Corporation)
Unique Offerings
- Exhaustive coverage
- The highest number of Market tables and figures
- Subscription-based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Mobile Apps and Web Analytics Market, by Application
1.4.2 Europe Mobile Apps and Web Analytics Market, by Vertical
1.4.3 Europe Mobile Apps and Web Analytics Market, by Deployment Mode
1.4.4 Europe Mobile Apps and Web Analytics Market, by Organization Size
1.4.5 Europe Mobile Apps and Web Analytics Market, by Component
1.4.6 Europe Mobile Apps and Web Analytics Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market composition & scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 Analyst's Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Market Share Analysis, 2021
3.4 Top Winning Strategies
3.4.1 Key Leading Strategies: Percentage Distribution (2018-2022)
Chapter 4. Europe Mobile Apps and Web Analytics Market by Application
4.1 Europe Search Engine Ranking & Tracking Market by Country
4.2 Europe Mobile Advertising & Marketing Analytics Market by Country
4.3 Europe Marketing Automation & Content Marketing Market by Country
4.4 Europe Application Performance & Advertising Optimization Market by Country
4.5 Europe In App & Web Behavioral Analysis Market by Country
4.6 Europe Social Media Management & Others Market by Country
Chapter 5. Europe Mobile Apps and Web Analytics Market by Vertical
5.1 Europe BFSI Market by Country
5.2 Europe Telecommunication Market by Country
5.3 Europe Media & Entertainment Market by Country
5.4 Europe Retail & Ecommerce Market by Country
5.5 Europe Government & Public Sector Market by Country
5.6 Europe Transportation & Logistics Market by Country
5.7 Europe Manufacturing Market by Country
5.8 Europe Travel & Hospitality Market by Country
5.9 Europe Healthcare & Lifesciences Market by Country
5.1 Europe Other Vertical Market by Country
Chapter 6. Europe Mobile Apps and Web Analytics Market by Deployment Mode
6.1 Europe Cloud Market by Country
6.2 Europe On-premise Market by Country
Chapter 7. Europe Mobile Apps and Web Analytics Market by Organization Size
7.1 Europe Large Enterprises Market by Country
7.2 Europe Small & Medium Enterprises Market by Country
Chapter 8. Europe Mobile Apps and Web Analytics Market by Component
8.1 Europe Solution Market by Country
8.2 Europe Mobile Apps and Web Analytics Market by Solution Type
8.2.1 Europe Data Analytics Market by Country
8.2.2 Europe Data Management Market by Country
8.2.3 Europe Data Discovery Market by Country
8.2.4 Europe Data Visualization Market by Country
8.3 Europe Services Market by Country
Chapter 9. Europe Mobile Apps and Web Analytics Market by Country
9.1 Germany Mobile Apps and Web Analytics Market
9.1.1 Germany Mobile Apps and Web Analytics Market by Application
9.1.2 Germany Mobile Apps and Web Analytics Market by Vertical
9.1.3 Germany Mobile Apps and Web Analytics Market by Deployment Mode
9.1.4 Germany Mobile Apps and Web Analytics Market by Organization Size
9.1.5 Germany Mobile Apps and Web Analytics Market by Component
9.1.5.1 Germany Mobile Apps and Web Analytics Market by Solution Type
9.2 UK Mobile Apps and Web Analytics Market
9.2.1 UK Mobile Apps and Web Analytics Market by Application
9.2.2 UK Mobile Apps and Web Analytics Market by Vertical
9.2.3 UK Mobile Apps and Web Analytics Market by Deployment Mode
9.2.4 UK Mobile Apps and Web Analytics Market by Organization Size
9.2.5 UK Mobile Apps and Web Analytics Market by Component
9.2.5.1 UK Mobile Apps and Web Analytics Market by Solution Type
9.3 France Mobile Apps and Web Analytics Market
9.3.1 France Mobile Apps and Web Analytics Market by Application
9.3.2 France Mobile Apps and Web Analytics Market by Vertical
9.3.3 France Mobile Apps and Web Analytics Market by Deployment Mode
9.3.4 France Mobile Apps and Web Analytics Market by Organization Size
9.3.5 France Mobile Apps and Web Analytics Market by Component
9.3.5.1 France Mobile Apps and Web Analytics Market by Solution Type
9.4 Russia Mobile Apps and Web Analytics Market
9.4.1 Russia Mobile Apps and Web Analytics Market by Application
9.4.2 Russia Mobile Apps and Web Analytics Market by Vertical
9.4.3 Russia Mobile Apps and Web Analytics Market by Deployment Mode
9.4.4 Russia Mobile Apps and Web Analytics Market by Organization Size
9.4.5 Russia Mobile Apps and Web Analytics Market by Component
9.4.5.1 Russia Mobile Apps and Web Analytics Market by Solution Type
9.5 Spain Mobile Apps and Web Analytics Market
9.5.1 Spain Mobile Apps and Web Analytics Market by Application
9.5.2 Spain Mobile Apps and Web Analytics Market by Vertical
9.5.3 Spain Mobile Apps and Web Analytics Market by Deployment Mode
9.5.4 Spain Mobile Apps and Web Analytics Market by Organization Size
9.5.5 Spain Mobile Apps and Web Analytics Market by Component
9.5.5.1 Spain Mobile Apps and Web Analytics Market by Solution Type
9.6 Italy Mobile Apps and Web Analytics Market
9.6.1 Italy Mobile Apps and Web Analytics Market by Application
9.6.2 Italy Mobile Apps and Web Analytics Market by Vertical
9.6.3 Italy Mobile Apps and Web Analytics Market by Deployment Mode
9.6.4 Italy Mobile Apps and Web Analytics Market by Organization Size
9.6.5 Italy Mobile Apps and Web Analytics Market by Component
9.6.5.1 Italy Mobile Apps and Web Analytics Market by Solution Type
9.7 Rest of Europe Mobile Apps and Web Analytics Market
9.7.1 Rest of Europe Mobile Apps and Web Analytics Market by Application
9.7.2 Rest of Europe Mobile Apps and Web Analytics Market by Vertical
9.7.3 Rest of Europe Mobile Apps and Web Analytics Market by Deployment Mode
9.7.4 Rest of Europe Mobile Apps and Web Analytics Market by Organization Size
9.7.5 Rest of Europe Mobile Apps and Web Analytics Market by Component
9.7.5.1 Rest of Europe Mobile Apps and Web Analytics Market by Solution Type
Chapter 10. Company Profiles
10.1 SAP SE
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Segmental and Regional Analysis
10.1.4 Research & Development Expense
10.1.5 Recent strategies and developments:
10.1.5.1 Partnerships, Collaborations, and Agreements:
10.1.5.2 Product Launches and Product Expansions:
10.1.5.3 Acquisition and Mergers:
10.1.6 SWOT Analysis
10.2 IBM Corporation
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Regional & Segmental Analysis
10.2.4 Research & Development Expenses
10.2.5 Recent strategies and developments:
10.2.5.1 Product Launches and Product Expansions:
10.2.5.2 Acquisition and Mergers:
10.2.6 SWOT Analysis
10.3 Amazon Web Services, Inc. (Amazon.com, Inc.)
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Segmental Analysis
10.3.4 Recent strategies and developments:
10.3.4.1 Partnerships, Collaborations, and Agreements:
10.3.5 SWOT Analysis
10.4 Teradata Corporation
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Regional Analysis
10.4.4 Research & Development Expense
10.4.5 Recent strategies and developments:
10.4.5.1 Partnerships, Collaborations, and Agreements:
10.4.5.2 Product Launches and Product Expansions:
10.4.6 SWOT Analysis
10.5 Microsoft Corporation
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Segmental and Regional Analysis
10.5.4 Research & Development Expenses
10.5.5 SWOT Analysis
10.6 Oracle Corporation
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Segmental and Regional Analysis
10.6.4 Research & Development Expense
10.6.5 SWOT Analysis
10.7 Google LLC (Alphabet, Inc.)
10.7.1 Company Overview
10.7.2 Financial Analysis
10.7.3 Segmental and Regional Analysis
10.7.4 Research & Development Expense
10.7.5 SWOT Analysis
10.8 SAS Institute, Inc.
10.8.1 Company Overview
10.8.2 Recent strategies and developments:
10.8.2.1 Partnerships, Collaborations, and Agreements:
10.8.2.2 Acquisition and Mergers:
10.9 Adobe, Inc.
10.9.1 Company Overview
10.9.2 Financial Analysis
10.9.3 Segmental and Regional Analysis
10.9.4 Research & Development Expense
10.9.5 Recent strategies and developments:
10.9.5.1 Product Launches and Product Expansions:
10.10. Micro Focus International PLC (Open Text Corporation)
10.10.1 Company Overview
10.10.2 Financial Analysis
10.10.3 Regional Analysis
10.10.4 Research & Development Expenses
Companies Mentioned
- SAP SE
- IBM Corporation
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- Teradata Corporation
- Microsoft Corporation
- Oracle Corporation
- Google LLC (Alphabet, Inc.)
- SAS Institute, Inc.
- Adobe, Inc.
- Micro Focus International PLC (Open Text Corporation)
Methodology
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