The Marketing of Academic, National and Public Libraries Worldwide: Marketing, Branding, Community Engagement enables readers to learn about the most up-to-date trends, as well as hands-on practices and marketing tactics taken directly from 48 highly seasoned marketing and community engagement librarians around the world, namely in Africa, Australia, Canada, Croatia, Germany, Hong Kong, Latvia and Qatar. Via a series of in-depth and semi-structured interviews, this book provides insights into successful marketing strategies librarians can use to encourage donors and patrons to understand that their libraries are a great choice for fulfilling information needs, recreational interests, intellectual pursuits, and more.
This book contains 45 interviews with academic, national and public librarians from 19 different countries and territories. So many voices! The focus is on the librarians themselves who have played an important role in the marketing and branding of libraries and have designed the processes to engage communities. What is intriguing to the reader is just how far the attitudes and perceptions of librarians affect the salience and achievements of any marketing practice in the library. These attitudes and perceptions fall out of the interview conversation and onto the page." International Journal of Education & Literacy Studies
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Table of Contents
Foreword Barbara Lison (Director of Bremen Public Library ; IFLA President 2021-2023)
Foreword Dr. Xerxes Mazda (Head of Collections and Curation, The British Library)
1.�Peter Persic, Director of Public Relations & Marketing, Los Angeles Public Library, United States
2.�Nicole Celic, Adult Service Librarian, New York City
3.�Sara P. Montoya-Hernandez, Marketing & Events Coordinator, McAllan Public Library, United States
4.�Stacie Ledden, Director of Strategic Partnerships, Anythink Libraries, United States
5.�Shamichael Hallman, Senior Library Manager, Memphis Public Library, United States
6.�Tana Perckham, Chief Strategy Officer, Cleveland Public Library, United States
7.�Randall Goble, Director of Engagement, Kent District Library, Michigan, United States
8.�Sam Helmick, Community & Access Services Coordinator, Iowa City Public Library, United States
9.�Steven K. Bowers, Executive Director, The Library Network, Detroit, Michigan, United States
10.�Helen Tapping, Head of Marketing and Online Services, The Seattle Public Library
11.�Dr. Timothy Lentz, Archivist & Director of the Detroit Opera Archive and the Allesee Dance and Opera Resource Library, Detroit Opera House
12.�Sonia Zagwyn, Children's Services Coordinator, Powell River Public Library, B.C., Canada
13.�Isobel Hunter, Chief Executive, Libraries Connected
14.�Lucia Werder, Deputy Director, Bremen Public Library, Germany
15.�Niko Cvjetkovic, Director, Rijeka City Library, Croatia
16.�Olivera Nastic, Librarian, Belgrade City Library, Serbia
17.�Jakob Guillois L�rkes, Director, Gladsaxe Municipal Libraries, Copenhagen, Denmark
18.�Jane Cowell, Chief Executive Officer, Yarra Plenty Regional Library, City of Whittlesea, Victoria, Australia
19.�Laurinda Thomas, Manager, Libraries and Community Spaces, Wellington City Council, New Zealand
20.�April Slayton, Director of Communications, Library of Congress, United States
21.�Liisa Savolainen, Deputy Director, National Library of Finland
22.�Huism Tan, Executive Director, Qatar National Library
23.�Susan Parker-Leavy, Head of Library, Museum of Islamic Art Library, Qatar
24.�Elsbeth Kwant, Strategic Adviser, National Library of the Netherlands
25.�Ute Schwens, Director, Deutsche Nationalbibliothek Frankfurt am Main
26.�Augusts Zilberts, Head of Public Relations, National Library of Latvia
27.�Damilare Oyedele, Co-founder and Chief Executive, Library Aid Africa
28.�Margaret Aldrich, Director of Communications, Little Free Library
29.�Philip Kent, University Librarian, University of Sydney
30.�Allan Cho, Community Engagement Librarian, University of British Columbia
31.�Alex Hodges, HGSE Librarian and Director, Monroe C. Gutman Library, Harvard University Graduate School of Education
32.�Dr. Jerome Offord Jr., Associate University Librarian for Antiracism, Harvard University
33.�Jenna Hillhouse, Librarian, Center for Homeland Defense and Security, Naval Postgraduate School, United States
34.�Eric Cooper, Acquisitions Librarian and Library Property Accountable Officer, U.S. Army Heritage and Education Center
35.�Ameet Doshi, Head, Donald E. Stokes Library, Princeton University
36.�Amanda Albert, Instructional Specialist, School of Arts & Sciences, Washington University at St. Louis
37.�Mark Allen Mattson, Head of Global Engagement Initiatives and International Partnerships Librarian, Pennsylvania State University Libraries
38.�Anne Langley, Dean of University of Connecticut Library
39.�Charlie Bennett, Public Engagement Librarian, Georgia Tech Library
40.�Charles Aylmer, Affiliated Librarian of East Asian Studies, University of Cambridge
41.�Dominic Tate, Head of Library Research Support and Deputy Director, University of Edinburgh
42.�Wilhelm Widmark, Director, Stockholm University Library
43.�Prof. Dr. Andreas Degkwitz, Library Director, Humboldt University of Berlin
44.�Emre Hasan Akbayrak, Library Director, Atilim University (Turkey)
45.�Alrina de Bruyn, Director of Events & Marketing, University of Johannesburg Library
46.�Nadine Bailey, Teacher Librarian & Technology Integration, Western Academy of Beijing
47.�Mr. K, Head of Library, Somerset School Shanghai
48.�Katie Day, Teacher-Librarian, Tanglin Trust School, Singapore
Authors
David Baker Independent Consultant, Mytholmroyd, UK. David Baker has published widely in the field of Library and Information Studies, with 19 monographs and over 100 articles to his credit. He has spoken worldwide at numerous conferences and led workshops and seminars. His other key professional interest and expertise has been in the field of human resources, where he has also been active in major national projects. He has held senior positions at several institutions, including as Principal and Chief Executive of Plymouth Marjon University, and Emeritus Professor of Strategic Information Management. He has also been Deputy Chair of the Joint Information Systems Committee (Jisc). Until recently he was a member of the Board of Governors of the Universities of Northampton and South Wales. He is Chair of the Board of the Institute of Contemporary Music Performance. He is a leader in the field of library and information science. Patrick Lo Director, Liberal and Martial Arts Association, Hong Kong, China. Dr Patrick Lo is currently serving as the Director of the Liberal and Martial Arts Association (Hong Kong). From 2012-2018 he served as Associate Professor at the Faculty of Library, Information and Media Studies at the University of Tsukuba, Japan. He earned his Doctor of Education from the University of Bristol (U.K.), and has a Master of Arts in Design Management from the Hong Kong Polytechnic University, a Master of Library & Information Science from McGill University (Canada), and a Bachelor of Fine Arts from Mount Allison University (Canada).He also took part in a one-year academic exchange at the University of T�bingen in Germany from 1990-91. He is efficient in Chinese (both Cantonese and Putonghua), English and German. Dr. Patrick Lo has presented about 100 research papers and project reports focusing on librarianship, humanities, and education at different local and international workgroup meetings, seminars, conferences, etc., including: Mainland China, Hong Kong, Austria, France, Germany, Italy, Japan, Korea, Turkey, United States, and Sweden, and at institutions including the Library of Congress (U.S.), Austrian National Library (Vienna), University of Vienna, National Library of France (Paris), National Institute of Informatics (Japan), Konrad-Zuse-Center for Information Technology (Berlin), etc. His research interests and areas of specialty include: comparative studies in library and information science (LIS); art and design librarianship and information literacy.
