Europe Witnesses Gradual Adoption of Digital Assets Amidst the Fall of the Crypto Market
Digital asset use and adoption is gradually increasing throughout Europe
In the UK a low percentage of surveyed respondents claimed to own cryptocurrency as of March 2022, while also revealing a large gender gap in terms of crypto ownership, as reported in the yStats.com report. Among those who owned cryptocurrency, most of them preferred to own Bitcoin, followed by Bitcoin cash. The share of crypto owners in Germany was only a few percentage points higher compared to the share of crypto curious respondents who planned to invest in crypto in the future as of 2021.
Moreover, among the share of respondents who had already invested or traded in crypto, close to half intended to increase their investments in the next 6 months. Germany witnessed a low gender gap when it came to crypto curious respondents, with more than half of women respondents being crypto curious compared to men. While a small percentage of respondents in France had already invested in NFTs or cryptocurrency, Bitcoin remained the popular currency among those who had already invested and those who intended to invest in the future, as mentioned in the new report.
Furthermore, compared to 2021, the share of adults in France who became aware of cryptocurrency increased tremendously in 2022. With Bitcoin being the preferred cryptocurrency in Switzerland as of April 2022, more than half of crypto investors were interested in buying and holding crypto.
Europe saw an acceleration in the introduction of tighter regulations relating to crypto
The adoption of cryptocurrency worldwide is increasing gradually, and Europe is no exception to this trend. In H1 2022, more than half of surveyed crypto owners indicated plans to increase their current crypto holdings over the next 12 months, with the population within the age range 18-39 years estimated to be more interested in doing so as compared to older generations. In H1 2022, Bitcoin and Ethereum were among the most favored cryptocurrencies, as spelled out in the new report.
However, the decline in value of the cryptocurrency market worldwide beginning in the spring of 2022 led to the loss of investor enthusiasm and negative asset price movement across Europe as well. With the fall of FTX and the bankruptcy of BlockFi, law makers in Europe came to the consensus to establish licensing and supervision rules as of 2024, as mentioned in the new report. Authorities in the EU were of the view that the new crypto rule book in Europe will enable consumer protection; maintain market integrity as well as financial stability.
Although, the crypto crash impacted cryptocurrency growth worldwide, Europe did not face severe consequences in the aftermath of the fall. In Europe, countries such as Cyprus were most affected by the fall of FTX, while countries such as Germany, Netherlands and France saw limited impact due to the national regulations that saved them from experiencing a severe loss.
Questions Covered:
1. Which were the most owned cryptocurrencies among crypto owners in Europe as of April 2022?
2. What were the top reasons for people in Europe to not invest in cryptocurrency in H1 2022?
3. Which were the most preferred cryptocurrencies among crypto owners in Switzerland as of April 2022?
4. What were the top reasons for investing in cryptocurrency among investors in Turkey as of March 2022?
Countries Covered
- Austria
- France
- Germany
- Switzerland
- Turkey
- UK
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Table of Contents
1. Management Summary
2. Global
- Cryptocurrency Market Overview and Trends, October 2022 (1 of 4)
- Cryptocurrency Market Overview and Trends, October 2022 (2 of 4)
- Cryptocurrency Market Overview and Trends, October 2022 (3 of 4)
- Cryptocurrency Market Overview and Trends, October 2022 (4 of 4)
- Share Of Institutional Investors Who Invested in Digital Assets, in %, June 2022
- Share of Institutional Investors Having a Positive Perception of Digital Assets, in %, 2021 vs June 2022
- Share of Institutional Investors Who Found the Concept of Exchange-Traded Fund Bitcoin Appealing, by Regions, in %, June 2022
- Breakdown of Crypto-Owners Who Bought Cryptocurrency for the First Time in 2021 vs Who Bought it Earlier, in %, February 2022
- Breakdown of Respondents Who Are Crypto-Curious, by Gender, in %, February 2022
- Share of Top Barriers That Hinder the Purchase of Cryptocurrency, by Regions, in % of Respondents, February 2022
- Cryptocurrency Adoption and Ownership, by Country, in % of Crypto Owners, 2021 (1 of 3)
- Cryptocurrency Adoption and Ownership, by Country, in % of Crypto Owners, 2021 (2 of 3)
- Cryptocurrency Adoption and Ownership, by Country, in % of Crypto Owners, 2021 (3 of 3)
- Share Of Cryptocurrency Owners Who Buy and Hold Cryptocurrency for It’s Long-Term Investment Potential, in %, February 2022
- Cryptocurrency Transaction Value, in USD billion, 2018-2023f
- Total Number of Cryptocurrency Owners, in millions, January 2022 - December 2022
- Total Number of Ethereum Owners, in millions, January 2022 - December 2022
- Total Number of Bitcoin Owners, in millions, January 2022 - December 2022
- Total Number of Cryptocurrency Owners, by Regions, in millions, 2023e
- Share of Merchants Who Currently Accept Cryptocurrency As a Form Of Payment, in %, March 2022
- Share of Merchants Who Plan To Adopt More Crypto Innovations in the Next 12 Months, in %, March 2022
- Share of Merchants Who Plan To Make Innovations Related To Accepting Cryptocurrency in the Next 12 Months, in %, March 2022
- Breakdown of Businesses With Plans for Making Innovations Related to Accepting Cryptocurrency, by Current Acceptance Status, in %, March 2022
- Share of Finance Executives Who Believe Holding Bitcoin is a Financial Risk Due to Its Volatility, in %, 2021
- Fall in the Value of Cryptocurrencies, by Type, in %, October 2021
- Breakdown of Crypto ATMs That Offer Buy Only Services vs That Offer Both Buy and Sell Services, in %, September 2022
- Total Number of ATMs Supporting Different Cryptocurrencies, September 2022
- Breakdown of Crypto ATM Manufacturer Share, in %, September 2022
3. Banking Activity and Trends
- Overview of the Banks’ Activity in the Crypto and Blockchain Market, October 2022
4. Europe
4.1. Regional
- Cryptocurrency Market Overview, incl. “Crypto Winter”, December 2022
- Share of General Knowledge About Cryptocurrency, by Country, in % of Respondents, June 2022
- Share of Respondents Who Made a Crypto Investment, by Channels Used for Making an Investment, in %, June 2022
- Share of Households Who Might Own Cryptocurrency, in %, 2021
- Share of Consumers Who Believe Cryptocurrency is the Future of Money, in %, February 2022
- Breakdown of Crypto Asset Owners Who Are Likely to Change Their Crypto Asset Portfolio Over the Next 12 Months, in %, H1 2022
- Share of Crypto Asset Owners Who Are Likely to Change Their Crypto Asset Portfolio Over the Next 12 Months, by Age, in %, H1 2022
- Breakdown of Planned Activities With Crypto Asset Holdings, in % of Crypto asset owners, H1 2022
- Share of Most Owned Cryptocurrencies, in % of Crypto-owners, April 2022
- Share of Respondents Who Currently Do Not Hold Cryptocurrency, in %, H1 2022
- Top Reasons for Not Owning Cryptocurrency, in % of Respondents without Crypto Holdings, H1 2022
4.2. UK
- Share of Respondents Who Currently Own Cryptocurrency, in %, March 2022
- Share of Respondents Who Have a Greater Interest in Buying Cryptocurrency for the First Time in the Future, by Age, in %, February 2021
- Breakdown of Respondents Who Currently Own Cryptocurrency, by Gender, in %, February 2021
- Top Reasons For People To Invest in Cryptocurrency, in % of Respondents, February 2021
- Share of Top Cryptocurrencies That Are Popular Among Crypto-owners, in % of Crypto-owners, February 2021
- Breakdown of Adults Who Are Aware Of Cryptocurrency, in %, 2020 vs 2021
- Breakdown of Crypto-Owners Who Use Cryptocurrency for Investments vs Those Who Use Crypto for Purchase of Goods And Services, in %, 2020 vs 2021
4.3. Germany
- Breakdown of Population Who Find Likely vs Those Who Find it Unlikely That Crypto Will Replace National Currency As a Means of Transaction in the Future, in %, June 2022
- Share of Population Who Owned or Traded Cryptocurrency in the Last 6 Months vs Those Who Are Crypto-curious, in %, November 2021
- Share of Crypto Investors Who Intend to Increase Their Crypto Investment Over the Coming 6 Months, in %, November 2021
- Share of Crypto-curious Respondents Who Are Interested to Invest in the Next 6 Months, in %, November 2021
- Breakdown of Population Who Owned or Traded Cryptocurrency in the Last 6 Months vs Those Who Are Crypto-curious, by Gender, in %, November 2021
- Breakdown of Population Who Owned or Traded Cryptocurrency in the Last 6 Months vs Share of Population Who Are Crypto-curious, by Age, in %, November 2021
- Top Reasons For Investing in Cryptocurrency, in % of Crypto Investors, November 2021
- Top Crypto Investment Forms Popular Among Crypto Investors, in % of Trading Volume, November 2021
- Share of Crypto-Curious Consumers Who Are Still Hesitant to Invest in Cryptocurrency And Have Just Began Researching About It, in %, November 2021
- Top Reasons Why Crypto-Curious Consumers Did Not Invest in Cryptocurrency, in %, November 2021
- Breakdown of Adults Who Are Aware About Cryptocurrency, in %, 2021
4.4. France
- Share of Adults Who Have Already Invested in Cryptocurrency or NFTs, in %, December 2021
- Top Cryptocurrencies Favored by Crypto Investors, in % of Crypto Investors, December 2021
- Top Cryptocurrencies Favored by Investors Who Have Not Yet Invested But Consider Investing in Cryptocurrency, in % of Investors, December 2021
- Breakdown of Adults Who Are Investors of Cryptocurrency vs Those Who Are Considering to Invest, by Gender, in %, December 2021
- Top Reasons For Investing in Cryptocurrency, in % Crypto Investors
- Top Reasons For Not Investing in Cryptocurrency, in % of Respondents, December 2021
- Breakdown of Adults Who Are Aware About Cryptocurrency, in %, 2021 vs 2022
- Breakdown of Population Who Find Likely vs Those Who Find it Unlikely That Crypto Will Replace National Currency As a Means of Transaction in the Future, in %, June 2022
4.5. Austria
- Breakdown of Population Who Find Likely vs Those Who Find it Unlikely That Crypto Will Replace National Currency As a Means of Transaction in the Future, in %, June 2022
4.6. Switzerland
- Breakdown of Population Who Find Likely vs Those Who Find it Unlikely That Crypto Will Replace National Currency As a Means of Transaction in the Future, in %, June 2022
- Most Preferred Cryptocurrencies Among Crypto Investors, in %, April 2022
- Top Investment Strategies Used By Crypto Investors, in % of Crypto Investors, April 2022
- Top 5 Most Used Crypto Offerings From Trading Platforms, in % of Crypto Investors, April 2022
- Share of Crypto Investors Who Have Planned to Change Their Crypto Asset Portfolio, in %, April 2022
4.7. Turkey
- Share of Respondents Who Have Not Invested in Cryptocurrency, in %, March 2022
- Breakdown of Top Reasons for Investing in Cryptocurrency, in % of Respondents, March 2022
- Share of Crypto Traders Who Find the Cryptocurrency Market Risk-free, in %, 2022e
- Share of Traders Who Prefer Bitcoin Over Other Cryptocurrencies, in %, 2022e
Samples
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Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Ally
- Amazon
- Apple
- Asian Bank
- Goldman Sachs
- HSBC
- JPMorgan Chase
- Mastercard
- Meta
- Morgan Stanley
- PayPal
- Royal Bank of Scotland
- Visa
- Wells Fargo
Methodology
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