'MSG Revival - ForeSights'explores the historically stigmatized ingredient that is forging a new future.
MSG is widely used to intensify and enhance umami flavors in food; however negative albeit misguided attitudes towards MSG have persisted for decades. While MSG is unlikely to achieve the ubiquity of salt and pepper, the ingredient will be embraced by a growing segment of the population who are questioning the validity of its negative history.
MSG is widely used to intensify and enhance umami flavors in food; however negative albeit misguided attitudes towards MSG have persisted for decades. While MSG is unlikely to achieve the ubiquity of salt and pepper, the ingredient will be embraced by a growing segment of the population who are questioning the validity of its negative history.
Scope
Umami flavors are currently most appealing amongst consumers in Asia.- The normalization of MSG in Asian cooking is likely to boost appreciation of the ingredient.
- Contrary to ingrained opinions, MSG may actually offer health-improving outcomes.
Reasons to Buy
- Identify future potential commercial applications for emerging concepts in fast-moving consumer goods.
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
- What?
- Why?
- Take-Outs
- Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Ajinomoto
- Omsom
- Bonnie's
