“Taiwan Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2028” is an analytical report by the publisher which provides extensive and highly detailed current and future market trends in the Taiwanese market.
The number of live births in Taiwan declined by 26.8% during 2016-22, reaching 144,000 in 2022. This resulted in a baby population of 463,100 in 2022. The GDP of Taiwan grew by 3.1% in 2022, primarily owing to the recovering economic conditions, while consumer price inflation stood at 3%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 0.2% during 2016-22. However, in volume terms, sales declined in 2022, with the sector decreasing at a negative CAGR of 4.3%. Baby milks remained by far the largest category in value terms with over 65% of the baby food sector, followed by baby cereals & dry meals. Nestlé and Abbott Laboratories were the top two companies in 2022. Nestlé retained the top spot in value during 2016-22. Drugstores & pharmacies remained the leading distribution channel, accounting for over 55% of overall value sales in 2022. The publisher estimates that the number of live births will decrease over the forecast period in Taiwan. Similarly, the market for baby food in the country is expected to decline in volume terms during 2022-28, registering a negative CAGR of 2.0%.
What else does this report offer?
The number of live births in Taiwan declined by 26.8% during 2016-22, reaching 144,000 in 2022. This resulted in a baby population of 463,100 in 2022. The GDP of Taiwan grew by 3.1% in 2022, primarily owing to the recovering economic conditions, while consumer price inflation stood at 3%. Overall growth in value terms has increased in recent years with the sector registering a CAGR of 0.2% during 2016-22. However, in volume terms, sales declined in 2022, with the sector decreasing at a negative CAGR of 4.3%. Baby milks remained by far the largest category in value terms with over 65% of the baby food sector, followed by baby cereals & dry meals. Nestlé and Abbott Laboratories were the top two companies in 2022. Nestlé retained the top spot in value during 2016-22. Drugstores & pharmacies remained the leading distribution channel, accounting for over 55% of overall value sales in 2022. The publisher estimates that the number of live births will decrease over the forecast period in Taiwan. Similarly, the market for baby food in the country is expected to decline in volume terms during 2022-28, registering a negative CAGR of 2.0%.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Scope
- Value sales of baby milks grew from TWD5 billion ($155.4 million) in 2016 to TWD5.1 billion ($183.9 million) in 2022, at a CAGR of 0.1%.
- Volume sales of baby cereals & dry meals decreased from 3.4 million kg in 2016 to 2.73 million kg in 2022, at a negative CAGR of 3.6%.
- Value sales of the baby wet meals & other category rose from TWD115.7 million ($3.6 million) in 2016 to TWD135.6 million ($4.9 million) in 2022, at a CAGR of 2.7%.
- During 2016-22, per capita consumption of baby finger food declined by 12.6%.
- During 2016-22, per capita expenditure on baby drinks decreased by 22.7% in current price terms, and by 28% in constant price terms.
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
- Introduction
- Executive Summary
- Value and Volume Growth Analysis by Region
- Growth Analysis of Taiwan Compared with Other Leading Countries in Asia-Pacific
- PCC and PCE of Taiwan Compared with Global and Asia-Pacific Markets
- Births
- The Consumer
- Sociodemographic Trends
- Working Women
- Breastfeeding Trends
- Regulations
- Taiwan Baby Food Sector Snapshot
- Market Size Analysis
- Manufacturer Shares
- Baby Milks
- Baby Cereals & Dry Meals
- Baby Wet Meals & Other
- Baby Finger Food
- Baby Drinks
- Imports
- Exports
- Channel Share Analysis
- Baby Food Retailing
- GDP Growth and Inflation
- Future Trends
Part 10: Appendix
- Summary Methodology
- About the Publisher
- Birth & population trends, 2008-28
- Live births by city, 2018-20
- Number of women of childbearing age, by age group, 2011, 2013, 2015, and 2017-21
- Births by age group of mother, 2012-20
- Number of working women, 2011-21
- Breastfeeding trends among mothers who deliver in baby-friendly hospitals, 2004, 2010, 2013, 2015, and 2016
- Breastfeeding rates by location, 2011
- Exclusive breastfeeding rates under six months, 2011-18
- Exclusive breastfeeding rates under six months by city, 2018
- Leading categories (value and volume), 2022
- Baby food: manufacturer shares, value & volume, %, 2016-22
- Baby food: manufacturer shares by category, %, 2022
- Baby milks: SKUs by pack type, 2022
- Baby milks: SKUs by pack size, 2022
- Baby milks: brand price positioning analysis, 2022
- Baby milks: manufacturer shares, value & volume, %, 2016-22
- Baby milks: manufacturer & brand shares, value %, 2016-22
- Baby milks: manufacturer & brand shares, volume %, 2016-22
- Baby cereals & dry meals: SKUs by pack type, 2022
- Baby cereals & dry meals: SKUs by pack size, 2022
- Baby cereals & dry meals: brand price positioning analysis, 2022
- Baby cereals & dry meals: manufacturer shares, value & volume, %, 2016-22
- Baby cereals & dry meals: manufacturer & brand shares, value %, 2016-22
- Baby cereals & dry meals: manufacturer & brand shares, volume %, 2016-22
- Baby wet meals & other: SKUs by pack type, 2022
- Baby wet meals & other: SKUs by pack size, 2022
- Baby wet meals & other: brand price positioning analysis, 2022
- Baby wet meals & other: manufacturer shares, value & volume, %, 2016-22
- Baby wet meals & other: manufacturer & brand shares, value %, 2016-22
- Baby wet meals & other: manufacturer & brand shares, volume %, 2016-22
- Baby finger food: SKUs by pack type, 2022
- Baby finger food: SKUs by pack size, 2022
- Baby finger food: brand price positioning analysis, 2022
- Baby finger food: manufacturer shares, value & volume, %, 2016-22
- Baby finger food: manufacturer & brand shares, value %, 2016-22
- Baby finger food: manufacturer & brand shares, volume %, 2016-22
- Baby drinks: SKUs by pack type, 2022
- Baby drinks: SKUs by pack size, 2022
- Baby drinks: brand price positioning analysis, 2022
- Baby drinks: manufacturer shares, value & volume, %, 2016-22
- Baby drinks: manufacturer & brand shares, value %, 2016-22
- Baby drinks: manufacturer & brand shares, volume %, 2016-22
- Baby milks & cereals: trends in imports, 2015-22
- Imports of baby milks & cereals by country of origin, 2020-22
- Other baby food: trends in imports, 2015-22
- Imports of other baby food by country of origin, 2020-22
- Baby milks & cereals: trends in exports, 2015-22
- Exports of baby milks & cereals by country of destination, 2020-22
- Other baby food: trends in exports, 2015-22
- Exports of other baby food by country of destination, 2020-22
- Change in distribution share, 2016-22
- Baby food: sales by outlet type, % value, 2016-22
- Baby food: sales by type of food & outlet type, % value, 2022
- Category definitions
- Terminology definitions
- Baby population, number of babies (’000), 2008-28
- Baby food: market value, current prices ($ million), 2016-22
- Baby food: market value, constant prices, 2016-22
- Baby food: market volume, million kg, 2016-22
- Baby food: per capita expenditure, current prices ($), 2016-22
- Baby food: per capita expenditure, constant prices, 2016-22
- Baby food: per capita consumption, kg, 2016-22
- Baby milks: category segmentation, value & volume, 2016-22
- Baby food: market value forecasts, current prices ($ million), 2022-28
- Baby food: market value forecasts, constant prices, 2022-28
- Baby food: market volume forecasts, million kg, 2022-28
- Baby food: per capita expenditure forecasts, current prices ($), 2022-28
- Baby food: per capita expenditure forecasts, constant prices, 2022-28
- Baby food: per capita consumption forecasts, kg, 2022-28
- Exchange rates: LCU per $, 2016-22
- Exchange rates: LCU per $, 2023-28
- SKUs allocation by product type
- Taiwan’s value and volume shares in the global and Asia-Pacific baby food sectors, 2022-27
- Taiwan compared with the other top countries* in terms of market share, growth, and competitive landscape
- PCC* comparison - Taiwan, Asia Pacific, and global, 2017-27
- PCE* comparison - Taiwan, Asia Pacific, and global, 2017-27
- Baby food: sector size (value), 2016-22
- Baby food: sector size (volume), 2016-22
- Market size and growth analysis by value and volume, baby food sector, 2016-28
- Baby food: manufacturer shares, value %, 2022
- Baby food: manufacturer shares, volume %, 2022
- Baby food: manufacturer shares by category, % value, 2022
- Market size and growth analysis by value and volume, baby milks category, 2016-28
- Baby milks: per capita expenditure & consumption, 2016-22
- Baby milks: per capita expenditure & consumption by age group, 2016-22
- Baby milks: segmentation, value, and volume, 2016-22
- Market size and growth analysis by value and volume, baby cereals & dry meals category, 2016-28
- Baby cereals & dry meals: per capita expenditure & consumption, 2016-22
- Market size and growth analysis by value and volume, baby wet meals & other category, 2016-28
- Baby wet meals & other: per capita expenditure & consumption, 2016-22
- Market size and growth analysis by value and volume, baby finger food category, 2016-28
- Baby finger food: per capita expenditure & consumption, 2016-22
- Market size and growth analysis by value and volume, baby drinks category, 2016-28
- Baby drinks: per capita expenditure & consumption, 2016-22
- Share of key distribution channels (in value terms) - baby food, 2022
- Key distribution channel share by category (in value terms), 2022
- GDP at current prices (TWD billion)
- Real GDP growth rate (%)
- Consumer price inflation (%)
- Unemployment rate (%)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Nestlé
- Abbott Laboratories
- PepsiCo
- Mead Johnson (Reckitt Benckiser)
- The Hain Celestial Group
- Freed Foods
