Stationery and Supplies Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023-2028)

Stationery and Supplies Market is poised to grow at a CAGR of 3% during the forecast period.

Stationery refers to materials used in offices, educational institutions, and other places for writing and typing purposes. Factors such as growing literacy rates across the globe, an increasing number of youth inclining toward higher education, and a growing number of working professionals have been driving the growth of the market. Increasing Globalization and Industrialization are also considered factors propelling the market. However, during Covid-19 rising digitalization in education and work-from-home culture has heavily impacted the market growth in the past three years.

After the relaxation of the lockdown, many educational institutes and offices have reopened and demand for stationery has also picked up the pace. Many government policies such as make in-India policy have fuelled the growth of the market in specific countries. Furthermore, the rapid increase in the number of start-ups is propelling market growth. Thus, increasing employment in these sectors is impacting market growth significantly. Government initiatives have led to an increase in the number of schools and colleges in rural as well as urban areas, which is directly impacting market growth.

Stationery & Supplies Market Trends

Penetration of E-commerce in Stationery and Supplies Market

Customer preference in the stationery market is consistently changing. Rising penetration of E-commerce and the internet in developing countries is also expected to play a significant role in driving the growth of the market. People tend to pick products specifically that suit their needs, and the demand for niche products is growing. E-commerce offers a variety of products in different niches which people can buy from the comfort of their homes. This factor coupled with the effect of COVID-19 has boosted the rise of E-commerce in the stationery and supplies market.

Growing Demand for Sustainable Stationery in the Market

Increasing awareness about sustainable and eco-friendly stationery is steadily increasing in the commercial and educational sectors. For instance, in the commercial sector offices uses paper for printing and writing purpose. Recycled paper usage is increasing in copier machines and to print and write letterhead and other documents. Developed countries such as the US have improved significantly over the past three decades in terms of recycling paper. People in educational institutes have also seen an increased awareness in the usage of eco-friendly stationery.

Stationery & Supplies Market Competitor Analysis

Key players are embracing innovative approaches such as ground-breaking marketing tactics, technological advancements, mergers, and acquisitions. For Instance, in March 2019, Kokuyo Camlin released the Camel Child Grip Crayons series in India. Camlin Child Grip Crayons helps toddlers set free the creative side of their brains with its easy-to-hold design and attractive bright colors. The product also serves the purpose of stimulating brain development in children by improving hand-eye coordination, which in turn helps improve their handwriting skills in the future.

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