The United States Steam Rooms Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023-2028)

The United States Steam Room Market is expected to achieve a CAGR of 3% during the forecast period. Steam rooms were used by ancient Greeks and Romans, who practiced steam bathing as a tradition. Hammam, or Turkish bath practice, was inherited from ancient Roman thermae. The first Turkish steam room in the United States was introduced in 1863, after its introduction in the mid-century in Britain and its expansion to Western Europe and Asia. Technological advancements gave rise to steam generators, innovative steam room design ideas, and steam showers, combining the ancient tradition and its health benefits with innovation.

The rise in spending capacities of consumers and increasing urbanization, along with several health benefits associated with steam rooms, are driving the market's growth in the United States. Changing lifestyles and growing awareness and focus on health and hygiene also contribute to the industry's growth.

The COVID-19 pandemic had an unfavorable impact on the market, as gyms and spa services were closed due to lockdowns and restrictions. However, as the lockdowns were lifted, the market registered growth, which may continue in the coming years, driven by new and innovative product launches.

US Steam Rooms Market Trends

Rising Spending Capacities of Consumers Driving the Market

The increasing disposable income, changing lifestyles, and spending patterns of millennials have remarkably changed in the last few years. The buying behaviors and patterns changed due to growing urbanization and changing lifestyles.? The increasing awareness of health and wellness and increasing disposable income are boosting the expenditure on healthy products. The young generation is looking at steam rooms at gyms and spas as a necessity. Thus, millennials' willingness to spend more on products that enhance their lifestyles is driving the growth of the US steam rooms market.?

The rapid urbanization, sedentary lifestyles, and hectic schedules of working professionals worldwide are major concerns for health. Working professionals should be healthy physically and mentally to maintain and increase productivity.? In addition, the rising adoption of gym, sauna, and spa services, primarily across geriatric groups, is also one of the factors bolstering the demand for steam room services and the market significantly.?

Health Benefits Associated with a Steam Room

There are several health benefits associated with a steam room, such as improved blood circulation, skin health, workout recovery, loosening stiff joints, reduced stress, opening up sinuses, and burning calories.

Steam room therapy reduces blood pressure and keeps the heart healthier, along with helping repair broken skin tissue caused by wounds, such as ulcers. A steam room has been shown to have beneficial effects on the cardiovascular system, particularly in older people.

Warm condensation of the steam room helps rinse away dirt and dead skin, thus improving skin health. It is also used in the treatment of acne. A steam room can be used before a workout, as it helps loosen up the joints and increase flexibility, similar to a pre-workout warm-up. It can also help reduce joint pain. Combined with a healthy diet and exercise plan, the use of a steam room can help burn calories. Thus, such health benefits associated with steam rooms are driving the market's growth in the United States.

US Steam Rooms Market Competitor Analysis

The US steam rooms market is moderately consolidated. The increasing number of new players in the US market is expected to boost the competition for established market players. ?Key players are focusing on delivering customized and innovative services to gain more customers. The customization is based on factors such as brands of products used, duration of service, and other factors. ?Some of the key players operating in the market are Steamist (US)?, Mr. Steam (Feel Good Inc.)?, Kohler Co.?, Saunacore ?, ThermaSol Steam Bath LLC?, and Steam Sauna Inc.

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