France Steam Rooms Market - Growth, Trends, Covid-19 Impacts and Forecasts (2023-2028)

France Steam Rooms Market is expected to achieve a CAGR of 5% during the forecast period.
Since the time of the ancient Greeks and Romans, who had a history of steam bathing, there have been steam rooms. The Turkish bathing custom known as a hammam was derived from thermae in ancient Rome. The wellness industry has seen substantial expansion recently, making the spa a need at many trade exhibitions and events (for example the Global Swimming Pool Show, which devotes a good part of its space to it). The spa industry is thriving because French people are becoming increasingly interested in wellness at home.

71% of French adults have already utilized one form of complementary medicine (osteopathy, dietetics, homeopathy, acupuncture, etc.). For the vast majority of people, they aid in the reduction of pain, improved stress management, and daily well-being. Given all these advantages, it is understandable why so many French people decide to build a spa in their homes.

The market expansion in France is being driven by rising consumer buying power, urbanization, and a number of health benefits related to steam rooms. The sector has expanded as a result of changing lifestyles, rising awareness of, and attention to, health and hygiene, and other factors.

Due to lockdowns, the COVID-19 pandemic outbreak had a negative effect on the market as gyms and spa services. However, as soon as the lockdowns were lifted, the market experienced growth, and it is anticipated that this growth will continue in the years to come thanks to the introduction of new products and innovation.

France Steam Rooms Market Trends

The Rising Expenditure Capacities of the Consumers Drive the Market

In recent years, millennials' rising disposable income, expanding buying power, and spending habits have undergone significant change. Due to urbanization and lifestyle changes, consumer behavior and patterns have changed. Their lifestyle places a strong emphasis on social health, which is supported by rising expenses brought on by higher earnings. This generation sees the spa and sauna sector as essential. As a result, millennials are willing to spend money on their lifestyle, which is fueling the expansion of this sector. Spas are becoming more and more well-liked around the world as people become more conscious of their health and well-being. The demand for spa services is also being driven by an increase in the prevalence of mental health issues like stress, anxiety, and depression. Due to fatigue, people choose to use services that assist them to unwind and revitalize in order to maintain their fitness and health.

Growing Tourism Industry Fuels the Sauna and Spa Industry

A spa hotel is a lodging establishment whose main focus is on offering personalized services and treatments to patrons. The leisure tourism and hospitality market bring domestic and foreign tourists to locations to spend official or vacation time. Leisure tourism is the largest component of the tourism industry. These visitors use the sauna and spa facilities offered by inns, resorts, and five-star hotels. Sauna and spa services are offered as a perk or package in the leisure travel and hospitality sectors. As a result, the sauna and spa sector is seen as a bundled segment of the travel and hospitality industries. The sauna and spa market is being driven by the expansion of the leisure tourism and hospitality sectors. In 2020, there were over 42 million foreign visitors who arrived in France, a considerable drop from the nearly 91 million foreign visitors who arrived the year before. The global tourism business was affected by the coronavirus (COVID-19) pandemic, which caused the downturn. To stop the virus from spreading, tourist flows were drastically limited for several months. However, as the lockdown was lifted and things returned to normalcy, the tourism industry in the country has been witnessing a robust growth.

France Steam Rooms Market Competitor Analysis

The France Steam Rooms Market is moderately consolidated. The increasing number of new players in the France market is expected to increase the competition levels for the established market players. ?Key players are focusing on delivering customized and innovative services targeted to gain more customers. The customization is based on factors such as brands of products used, duration of service, and others. ?Some of the key players operating in the market are KLAFS Group?, Harvia?, Thermae?, among others.

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