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The global garment steamer market is increasing in demand due to rising living standards. Moreover, the rising per capita income and the increasing popularity of multi-functional and smart devices that provide comfortable support are increasing consumers' demand for garment steamers. As per the data provided by World Bank, the global per capita is increasing at a rate of 4.8% in the year 2021, thus influencing the purchasing power of consumers.
As per the data provided by World Bank, the total female labor force stood at 39.2% of the workforce, influencing the demand for garment steamers globally. Moreover, the rising per capita income among middle-class groups, which cover the majority of the population and workforce, is fueling the demand for garment steamers owing to the rising popularity and feasible use of the product.
The amount spent on appliances by the typical household rises together with the rate of urbanization in a given area. The expansion of linen care equipment is encouraged by rising family income and a faster rate of population increase among the working class, which boosts demand for garment steamers globally. The rise in household population has a direct impact on the sales of household appliances. Household numbers have rapidly expanded, especially in the United States, and now make up a sizable portion of the world's population.
A garment steamer effectively removes wrinkles and odor. Water is heated in garment steamers and turns into steam. A nozzle is then used to apply the mist to the fabric. The fabric's long-chain polymer particles are released from their bonds by the action of the steam, which removes the wrinkles. The steamer's strong steam eliminates the germs and bacteria on the cloth. A significant or medium-sized garment steamer typically has a water tank, heating element, long metal rod, and rubber hose with a brush connected to remove hair and lint.
Increasing Working Population is Driving the Market Growth
The garment steamers are witnessing increased demand owing to the increasing working population in different countries. Moreover, people prefer to use handy devices to complete their tasks effectively and quickly due to their busy lifestyles. Additionally, working professionals prefer garment steamers compared to traditional steamers as they not only provide better and more effective steaming but also remove harmful pollutants from the garment. As per the data provided by the World Bank, more than 3.45 billion people are employed, thus resulting in increased demand for garment steamers in the country.
Many companies have entered the garment steamer market owing to the global demand for the product. Moreover, many of the brands have acquired other brands to establish their businesses. Philips's domestic appliances business was acquired by Hillhouse Investment firm, according to which the Hillhouse Investment firm will manufacture and sell the domestic brands under the brand name of Philips, which allows the company to expand its business in various countries and several other segments for better results.
Increasing demand from commercial sectors
The global garment steamer is witnessing an increased demand owing to the rising demand in commercial sectors such as dry cleaners use garment steamers for effective ironing and creasing of clothes. Additionally, in hotels, for efficient and clean service to the customers, the use of garment steamer is quite prevalent.
Pandemic Accelerated the Market Growth
When the pandemic accelerated globally, several reports were published about the virus staying for three days on surfaces and fabrics. It was suggested to wash the clothes or sanitize them to remove the virus from the surface, thus increasing demand for garment steamers as they can effectively sanitize and remove a harmful virus. Moreover, Customers are more likely to purchase things that simplify their lives and save them time. Garment handheld steamers are now popular and are anticipated to grow in popularity among travelers.
An Increase in Market Competition Constraining the Market Expansion
The rise in the fierce competition between local unorganized fabric steamer manufacturers and retailer sales of fabric steamers has a significant impact on pricing discrepancy. This is one of the main factors, among others, that will restrain market growth and pose additional difficulties for the development of the garment steamer market over the forecast period.
Market Segmentation
The Global Garment Steamer Market is segmented By Product Type as Handheld/Portable Garment Steamer, Upright/Non-Portable Garment Steamer. On the basis of power, the market is fragmented into below 750 Watt, 750-1000 Watt, 1000-1500 Watt, 1500-2500 Watt, 2500 Watt & Above. Furthermore, on the basis of water tank capacity, the market is divided into below 500 ml, 500 ml- 1 Litre, 1-2 Litre, 2-3 Litre, 3-4 Litre, 4 Litre & above. By End User, the market is segmented into residential and commercial, and on the basis of sales channel, it is further divided into direct and indirect. The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
Company Profile
Koninklijke Philips N.V, Groupe SEB, Jiffy Steamer Company, LLC, Salav USA, Maryant, Inc., Reliable Corporation, Panasonic Corporation, Midea Group Co. Ltd., Haier Group Corporation, AB Electrolux, etc. are among the top players operating in the global garment steamer market.
Report Scope:
In this report, global garment steamer market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Global Garment Steamer Market, By Product Type:
- Handheld/Portable Garment Steamer
- Upright/Non-Portable Garment Steamer
Global Garment Steamer Market, By Power:
- Below 750 Watt
- 750-1000 Watt
- 1000-1500 Watt
- 1500-2500 Watt
- 2500 Watt
- Above
Global Garment Steamer Market, By Water Tank Capacity:
- Below 500 ml
- 500 ml- 1 Litre
- 1-2 Litre
- 2-3 Litre
- 3-4 Litre
- 4 Litre & Above
Global Garment Steamer Market, By End User:
- Residential
- Commercial
Global Garment Steamer Market, By Sales Channel:
- Direct
- Indirect
Global Garment Steamer Market, By Region:
- North America
- United States
- Canada
- Mexico
- Europe
- France
- Germany
- United Kingdom
- Italy
- Spain
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
- Middle East & Africa
- Saudi Arabia
- South Africa
- UAE
- Turkey
- South America
- Brazil
- Argentina
- Colombia
Competitive Landscape
Company Profile
Detailed analysis of the major companies present in global garment steamer market.
Available Customizations:
With the given market data, the analyst offers customizations according to a company’s specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).
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Table of Contents
Companies Mentioned
- Koninklijke Philips N.V
- Groupe SEB
- Jiffy Steamer Company, LLC
- Capital Technology, Inc.
- Maryant, Inc.
- Reliable Corporation
- Panasonic Corporation
- Midea Group Co., Ltd.
- Haier Group Corporation
- AB Electrolux
