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The global fruit beer market is projected to grow robustly in the forecast period because of the growing preference for low alcohol content, a comprehensive offering by market players. Fruit beer is a mild variety of beer that tastes of sweet fruits. It is made from malt-scented strawberries, plums, raspberries, and cherries. It is a flavoring or additive-containing form. Fruit beer was first manufactured in Belgium and is now sold everywhere. Fruits offer a wide variety of natural flavor options for brewing beer, especially with so many new brews and flavor combinations emerging in the market. Speak directly to the analyst to clarify any post sales queries you may have.
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Over the past five years, one in ten global beer launches has included fruit tastes from concentrated juice, flavor extracts, or fruit peel. Significant brewers like Anheuser-Busch and Carlsberg have adopted the practice since it started with shandies in Europe. Moreover, the fruit beer brands are adjusting to the current environment and fundamentally rethinking their core messages while engaging with consumers on social media. Brands are developing hashtag campaigns, giveaways, barter collaborations, and marketing their breweries/beers in a way that attracts new customers and draws back the crowd helping them sell it through their social media itself. Through their creative marketing efforts, firms have improved their visibility and searchability, increased consumer contact, followed by reaching out to customers.
Rising Health Consciousness Fueling the Market Growth
According to the World Health Organization, Alcoholism causes 3 million deaths yearly, causing 5.3% of all deaths. Also, according to disability-adjusted life years, alcohol contributes approximately 5.1% of the world's disease and injury burden. Fruit beers are also regarded as less hazardous for the human body than traditional beer products, rarely harming the liver or kidneys. Along with its fruity scent and flavor, fruit beer's health benefits encourage consumers to buy it. Fruit beer contains significant amounts of soluble dietary fiber, folic acid, vitamin E, and other minerals. These minerals found in fruit beer are believed to lower the risk of heart attacks. Also, these drinks usually contain optimum fiber, potassium, and calcium content, as well as hydrated the body. Consequently, it can be consumed as a health drink in addition to being a fun drink. Thus, the demand for drinks with no alcohol content further drives the market growth of fruit beer worldwide.New Product Launches Aiding the Market Growth
Consumers are increasingly looking for low-alcohol beer options, particularly millennials. Consumers want more variety and refreshments. Therefore, the market players of fruit beer have constantly been launching new products. They are expanding their product portfolio to attract more consumers, providing them with broad product offerings. For instance, in 2022, Kenya Breweries Limited launched Rockshore Tropical Lager, which is a brand new, alcoholic, fruit-flavored beer belonging to the KBL light beer category. The new flavored beer has 4.2% alcohol by volume (ABV) and is naturally flavored with pineapple and passion fruit from tropical African fruits. Similarly, in 2022, Sonnen Hill Brewing launched their limited-edition fruit ale, i.e., raspberry and blackberry beer, available at Sonnen Hill retail shops and online stores. Hence, this factor is anticipated to further enhance the market growth of the fruit beer market in the forecast period.Increasing Number of Bars and Restaurants Boosting the Market Growth
The increasing number of restaurants, pubs, and cafés, along with the younger generation's shifting preference for fruit brews over alcoholic beverages, are fueling the demand for fruit beer worldwide. The social habit of hanging out with friends in bars and pubs drives up the need for international fruit beers, positively influencing segment growth. In Belgium, the 408 breweries, which produce more than 1500 distinct beers, invested USD310.79 million in breweries and the hotel and catering industry in 2021. Such factors are projected to further expand the market growth in the forecast period.Market Segmentation
The global fruit beer market is segmented on flavor, distribution channel, region, and competitional landscape. Based on flavor, the market is further fragmented into peach, raspberry, cherry, apricot, and others (strawberry, blueberry, etc.). Based on distribution channels, the market is segmented into on-trade, supermarkets/hypermarkets, specialty stores, online, and others (convenience stores, etc.). The market analysis also studies the regional segmentation to devise regional market segmentation, divided among North America, Europe, Asia-Pacific, South America, and Middle East & Africa.Company Profile
All Saints Brewing Company, New Glarus Brewing Company, Lindemans Public Limited, Lost Coast Brewery, Shipyard Brewing Company, Canal Street Brewing Co., L.L.C., Unibroue Inc., Allagash Brewing Company, Siren Craft Brew Limited, and Fifco, Inc. are among the major market players in the global platform that lead the market growth of the global fruit beer market.Report Scope:
In this report, the global fruit beer market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:Global Fruit Beer Market, By Flavor:
- Peach
- Raspberry
- Cherry
- Apricot
- Others
Global Fruit Beer Market, By Distribution Channel:
- On-trade
- Supermarkets/Hypermarkets
- Specialty Stores
- Online
- Others
Global Fruit Beer Market, By Region:
- North America
- United States
- Canada
- Mexico
- Europe
- France
- Germany
- United Kingdom
- Italy
- Spain
- Russia
- Netherlands
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
- Vietnam
- Indonesia
- Middle East & Africa
- Saudi Arabia
- South Africa
- UAE
- Turkey
- Egypt
- South America
- Brazil
- Argentina
- Colombia
Competitive Landscape
Company Profile
Detailed analysis of the major companies present in the global fruit beer market.Available Customizations:
With the given market data, the analyst offers customizations according to a company’s specific needs. The following customization options are available for the report:Company Information
- Detailed analysis and profiling of additional market players (up to five).
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Table of Contents
1. Introduction1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer Analysis (B2C Model Analysis)
4.1. Sample Size Determination
4.2. Respondent Demographics
4.2.1. By Gender
4.2.2. By Age
4.2.3. By Occupation
4.3. Brand Awareness
4.4. Frequency of Purchase
4.5. Factors Influencing Purchase Decision
4.6. Brand Satisfaction
4.7. Customer Satisfaction
5. Global Fruit Beer Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Flavor Market Share Analysis (Peach, Raspberry, Cherry, Apricot, Others (Strawberry, Blueberry, etc.))
5.2.2. By Distribution Channel Market Share Analysis (On-trade, Supermarkets/Hypermarkets, Specialty Stores, Online and Others (Convenience Stores, etc.))
5.2.3. By Regional Market Share Analysis
5.2.3.1. North America Market Share Analysis
5.2.3.2. South America Market Share Analysis
5.2.3.3. Middle East & Africa Market Share Analysis
5.2.3.4. Europe Market Share Analysis
5.2.3.5. Asia -Pacific Market Share Analysis
5.2.4. By Company Market Share Analysis
5.3. Global Fruit Beer Market Mapping & Opportunity Assessment
5.3.1. By Flavor Market Mapping & Opportunity Assessment
5.3.2. By Distribution Channel Market Mapping & Opportunity Assessment
5.3.3. By Regional Market Mapping & Opportunity Assessment
6. North America Fruit Beer Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Flavor Market Share Analysis
6.2.2. By Distribution Channel Market Share Analysis
6.2.3. By Country Market Share Analysis
6.2.3.1. United States Fruit Beer Market Outlook
6.2.3.1.1. Market Size & Forecast
6.2.3.1.1.1. By Value
6.2.3.1.2. Market Share & Forecast
6.2.3.1.2.1. By Flavor Market Share Analysis
6.2.3.1.2.2. By Distribution Channel Market Share Analysis
6.2.3.2. Canada Fruit Beer Market Outlook
6.2.3.2.1. Market Size & Forecast
6.2.3.2.1.1. By Value
6.2.3.2.2. Market Share & Forecast
6.2.3.2.2.1. By Flavor Market Share Analysis
6.2.3.2.2.2. By Distribution Channel Market Share Analysis
6.2.3.3. Mexico Fruit Beer Market Outlook
6.2.3.3.1. Market Size & Forecast
6.2.3.3.1.1. By Value
6.2.3.3.2. Market Share & Forecast
6.2.3.3.2.1. By Flavor Market Share Analysis
6.2.3.3.2.2. By Distribution Channel Market Share Analysis
7. Europe Fruit Beer Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Flavor Market Share Analysis
7.2.2. By Distribution Channel Market Share Analysis
7.2.3. By Country Market Share Analysis
7.2.3.1. France Fruit Beer Market Outlook
7.2.3.1.1. Market Size & Forecast
7.2.3.1.1.1. By Value
7.2.3.1.2. Market Share & Forecast
7.2.3.1.2.1. By Flavor Market Share Analysis
7.2.3.1.2.2. By Distribution Channel Market Share Analysis
7.2.3.2. Germany Fruit Beer Market Outlook
7.2.3.2.1. Market Size & Forecast
7.2.3.2.1.1. By Value
7.2.3.2.2. Market Share & Forecast
7.2.3.2.2.1. By Flavor Market Share Analysis
7.2.3.2.2.2. By Distribution Channel Market Share Analysis
7.2.3.3. United Kingdom Fruit Beer Market Outlook
7.2.3.3.1. Market Size & Forecast
7.2.3.3.1.1. By Value
7.2.3.3.2. Market Share & Forecast
7.2.3.3.2.1. By Flavor Market Share Analysis
7.2.3.3.2.2. By Distribution Channel Market Share Analysis
7.2.3.4. Italy Fruit Beer Market Outlook
7.2.3.4.1. Market Size & Forecast
7.2.3.4.1.1. By Value
7.2.3.4.2. Market Share & Forecast
7.2.3.4.2.1. By Flavor Market Share Analysis
7.2.3.4.2.2. By Distribution Channel Market Share Analysis
7.2.3.5. Spain Fruit Beer Market Outlook
7.2.3.5.1. Market Size & Forecast
7.2.3.5.1.1. By Value
7.2.3.5.2. Market Share & Forecast
7.2.3.5.2.1. By Flavor Market Share Analysis
7.2.3.5.2.2. By Distribution Channel Market Share Analysis
7.2.3.6. Russia Fruit Beer Market Outlook
7.2.3.6.1. Market Size & Forecast
7.2.3.6.1.1. By Value
7.2.3.6.2. Market Share & Forecast
7.2.3.6.2.1. By Flavor Market Share Analysis
7.2.3.6.2.2. By Distribution Channel Market Share Analysis
7.2.3.7. Netherlands Fruit Beer Market Outlook
7.2.3.7.1. Market Size & Forecast
7.2.3.7.1.1. By Value
7.2.3.7.2. Market Share & Forecast
7.2.3.7.2.1. By Flavor Market Share Analysis
7.2.3.7.2.2. By Distribution Channel Market Share Analysis
8. Asia-Pacific Fruit Beer Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Flavor Market Share Analysis
8.2.2. By Distribution Channel Market Share Analysis
8.2.3. By Country Market Share Analysis
8.2.3.1. China Fruit Beer Market Outlook
8.2.3.1.1. Market Size & Forecast
8.2.3.1.1.1. By Value
8.2.3.1.2. Market Share & Forecast
8.2.3.1.2.1. By Flavor Market Share Analysis
8.2.3.1.2.2. By Distribution Channel Market Share Analysis
8.2.3.2. India Fruit Beer Market Outlook
8.2.3.2.1. Market Size & Forecast
8.2.3.2.1.1. By Value
8.2.3.2.2. Market Share & Forecast
8.2.3.2.2.1. By Flavor Market Share Analysis
8.2.3.2.2.2. By Distribution Channel Market Share Analysis
8.2.3.3. Japan Fruit Beer Market Outlook
8.2.3.3.1. Market Size & Forecast
8.2.3.3.1.1. By Value
8.2.3.3.2. Market Share & Forecast
8.2.3.3.2.1. By Flavor Market Share Analysis
8.2.3.3.2.2. By Distribution Channel Market Share Analysis
8.2.3.4. South Korea Fruit Beer Market Outlook
8.2.3.4.1. Market Size & Forecast
8.2.3.4.1.1. By Value
8.2.3.4.2. Market Share & Forecast
8.2.3.4.2.1. By Flavor Market Share Analysis
8.2.3.4.2.2. By Distribution Channel Market Share Analysis
8.2.3.5. Australia Fruit Beer Market Outlook
8.2.3.5.1. Market Size & Forecast
8.2.3.5.1.1. By Value
8.2.3.5.2. Market Share & Forecast
8.2.3.5.2.1. By Flavor Market Share Analysis
8.2.3.5.2.2. By Distribution Channel Market Share Analysis
8.2.3.6. Vietnam Fruit Beer Market Outlook
8.2.3.6.1. Market Size & Forecast
8.2.3.6.1.1. By Value
8.2.3.6.2. Market Share & Forecast
8.2.3.6.2.1. By Flavor Market Share Analysis
8.2.3.6.2.2. By Distribution Channel Market Share Analysis
8.2.3.7. Indonesia Fruit Beer Market Outlook
8.2.3.7.1. Market Size & Forecast
8.2.3.7.1.1. By Value
8.2.3.7.2. Market Share & Forecast
8.2.3.7.2.1. By Flavor Market Share Analysis
8.2.3.7.2.2. By Distribution Channel Market Share Analysis
9. Middle East & Africa Fruit Beer Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Flavor Market Share Analysis
9.2.2. By Distribution Channel Market Share Analysis
9.2.3. By Country Market Share Analysis
9.2.3.1. Saudi Arabia Fruit Beer Market Outlook
9.2.3.1.1. Market Size & Forecast
9.2.3.1.1.1. By Value
9.2.3.1.2. Market Share & Forecast
9.2.3.1.2.1. By Flavor Market Share Analysis
9.2.3.1.2.2. By Distribution Channel Market Share Analysis
9.2.3.2. South Africa Fruit Beer Market Outlook
9.2.3.2.1. Market Size & Forecast
9.2.3.2.1.1. By Value
9.2.3.2.2. Market Share & Forecast
9.2.3.2.2.1. By Flavor Market Share Analysis
9.2.3.2.2.2. By Distribution Channel Market Share Analysis
9.2.3.3. UAE Fruit Beer Market Outlook
9.2.3.3.1. Market Size & Forecast
9.2.3.3.1.1. By Value
9.2.3.3.2. Market Share & Forecast
9.2.3.3.2.1. By Flavor Market Share Analysis
9.2.3.3.2.2. By Distribution Channel Market Share Analysis
9.2.3.4. Turkey Fruit Beer Market Outlook
9.2.3.4.1. Market Size & Forecast
9.2.3.4.1.1. By Value
9.2.3.4.2. Market Share & Forecast
9.2.3.4.2.1. By Flavor Market Share Analysis
9.2.3.4.2.2. By Distribution Channel Market Share Analysis
9.2.3.5. Egypt Fruit Beer Market Outlook
9.2.3.5.1. Market Size & Forecast
9.2.3.5.1.1. By Value
9.2.3.5.2. Market Share & Forecast
9.2.3.5.2.1. By Flavor Market Share Analysis
9.2.3.5.2.2. By Distribution Channel Market Share Analysis
10. South America Fruit Beer Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Flavor Market Share Analysis
10.2.2. By Distribution Channel Market Share Analysis
10.2.3. By Country Market Share Analysis
10.2.3.1. Brazil Fruit Beer Market Outlook
10.2.3.1.1. Market Size & Forecast
10.2.3.1.1.1. By Value
10.2.3.1.2. Market Share & Forecast
10.2.3.1.2.1. By Flavor Market Share Analysis
10.2.3.1.2.2. By Distribution Channel Market Share Analysis
10.2.3.2. Argentina Fruit Beer Market Outlook
10.2.3.2.1. Market Size & Forecast
10.2.3.2.1.1. By Value
10.2.3.2.2. Market Share & Forecast
10.2.3.2.2.1. By Flavor Market Share Analysis
10.2.3.2.2.2. By Distribution Channel Market Share Analysis
10.2.3.3. Colombia Fruit Beer Market Outlook
10.2.3.3.1. Market Size & Forecast
10.2.3.3.1.1. By Value
10.2.3.3.2. Market Share & Forecast
10.2.3.3.2.1. By Flavor Market Share Analysis
10.2.3.3.2.2. By Distribution Channel Market Share Analysis
11. Market Dynamics
11.1. Drivers
11.1.1. Rising Health Consciousness
11.1.2. Flavor Varieties
11.1.3. New Launches
11.2. Challenges
11.2.1. Counterfeit Products
11.2.2. Rising Campaigns against Alcohol Consumption
12. Impact of COVID-19 on Global Fruit Beer Market
12.1. Impact Assessment Model
12.1.1. Key Segments Impacted
12.1.2. Key Regions Impacted
12.1.3. Key Countries Impacted
12.1.4. Key Distribution Channel Impacted
13. Market Trends & Developments
13.1. Changing Tastes and Preferences
13.2. Growing Distribution Channels
13.3. Increasing Marketing Strategies
13.4. Increasing Number of Restaurants and Lounges
13.5. Government Initiatives to Decrease Alcohol Consumption
14. Import & Export Analysis
14.1. Top 5 Exporting Countries
14.1.1. By Value
14.2. Top 5 Importing Countries
14.2.1. By Value
15. Porter’s Five Forces Model
15.1. Competitive Rivalry
15.2. Bargaining Power of Buyers
15.3. Bargaining Power of Suppliers
15.4. Threat of New Entrants
15.5. Threat of Substitutes
16. SWOT Analysis
16.1. Strengths
16.2. Weaknesses
16.3. Opportunities
16.4. Threats
17. Competitive Landscape
17.1. Company Profiles
17.1.1. All Saints Brewing Company
17.1.1.1. Company Details
17.1.1.2. Product & Services
17.1.1.3. Financials (As Reported)
17.1.1.4. Key Market Focus & Geographical Presence
17.1.1.5. Recent Developments
17.1.1.6. Key Management Personnel
17.1.2. New Glarus Brewing Company
17.1.2.1. Company Details
17.1.2.2. Product & Services
17.1.2.3. Financials (As Reported)
17.1.2.4. Key Market Focus & Geographical Presence
17.1.2.5. Recent Developments
17.1.2.6. Key Management Personnel
17.1.3. Lindemans Public Limited
17.1.3.1. Company Details
17.1.3.2. Product & Services
17.1.3.3. Financials (As Reported)
17.1.3.4. Key Market Focus & Geographical Presence
17.1.3.5. Recent Developments
17.1.3.6. Key Management Personnel
17.1.4. Lost Coast Brewery
17.1.4.1. Company Details
17.1.4.2. Product & Services
17.1.4.3. Financials (As Reported)
17.1.4.4. Key Market Focus & Geographical Presence
17.1.4.5. Recent Developments
17.1.4.6. Key Management Personnel
17.1.5. Shipyard Brewing Company
17.1.5.1. Company Details
17.1.5.2. Product & Services
17.1.5.3. Financials (As Reported)
17.1.5.4. Key Market Focus & Geographical Presence
17.1.5.5. Recent Developments
17.1.5.6. Key Management Personnel
17.1.6. Canal Street Brewing Co., L.L.C.
17.1.6.1. Company Details
17.1.6.2. Product & Services
17.1.6.3. Financials (As Reported)
17.1.6.4. Key Market Focus & Geographical Presence
17.1.6.5. Recent Developments
17.1.6.6. Key Management Personnel
17.1.7. Unibroue Inc.
17.1.7.1. Company Details
17.1.7.2. Product & Services
17.1.7.3. Financials (As Reported)
17.1.7.4. Key Market Focus & Geographical Presence
17.1.7.5. Recent Developments
17.1.7.6. Key Management Personnel
17.1.8. Allagash Brewing Company
17.1.8.1. Company Details
17.1.8.2. Product & Services
17.1.8.3. Financials (As Reported)
17.1.8.4. Key Market Focus & Geographical Presence
17.1.8.5. Recent Developments
17.1.8.6. Key Management Personnel
17.1.9. Siren Craft Brew Limited
17.1.9.1. Company Details
17.1.9.2. Product & Services
17.1.9.3. Financials (As Reported)
17.1.9.4. Key Market Focus & Geographical Presence
17.1.9.5. Recent Developments
17.1.9.6. Key Management Personnel
17.1.10. Fifco Inc.
17.1.10.1. Company Details
17.1.10.2. Product & Services
17.1.10.3. Financials (As Reported)
17.1.10.4. Key Market Focus & Geographical Presence
17.1.10.5. Recent Developments
17.1.10.6. Key Management Personnel
18. Strategic Recommendations/Action Plan
18.1. Key Focus Areas
18.2. Target Regions & Countries
18.3. Target Flavor
18.4. Target Distribution Channel
(Note: The companies list can be customized based on the client requirements.)
Companies Mentioned
- All Saints Brewing Company
- New Glarus Brewing Company
- Lindemans Public Limited
- Lost Coast Brewery
- Shipyard Brewing Company
- Canal Street Brewing Co., L.L.C.
- Unibroue Inc.
- Allagash Brewing Company
- Siren Craft Brew Limited
- Fifco Inc.
