2023 Vitamins - Douyin, China E-commerce Market Data Subscription

This database subscription gives you all the information you need on the market for vitamin supplements in the Chinese market, as measured on the Douyin platform.

The data subscription service provides you with valuable information on consumer behavior and preferences, top-selling product categories and brands, pricing strategies, trends, and more. With The data, you can make informed decisions about market entry, product development, and marketing optimization that can help you succeed in this highly competitive industry.

Whether you're a startup looking to break into the market or an established business seeking to expand your reach and grow your profits, our China ecommerce data subscription for health supplements is a powerful tool that can help you stay ahead of the curve.

The analyst acquires product level data for each platform on a weekly basis, including sales volume, price, promotion, brand, store, link and other available information, and agregate it by month. All the data is carefully processed, classified and tagged with a selection of over 4000 brands, functions, ingredients, target user, formats, packaging, and country of origin labels.

You will be able to access the data through Qlik Sense, a powerful web-tool that gives you access to the data to explore trends and market drivers, and deep dive into brands, companies, stores, segments and product details. This is facilitated by four select dashboards which include Segments, Executive Summary, Performance Drivers and Category Details. All dashboards can be filtered through the main filters or based on your search and selections across dashboards.

Segments dashboard: Easily see the performance over time of your category and sub-categories and explore ingredients, function, format and other trends.

Executive Summary dashboard: Provides brand performance at a glance. Always have key metrics at your fingertips and understand how the market and competitors are changing.

Performance Drivers dashboard: Your cheat-sheet for all things brands. Expands upon the Executive Summary with more details. Understand who wins and who loses and what pricing strategy your competitors are driving.

Category Detail dashboard: Explore parent companies, brands, stores and individual items in detail. Product level information include product name, store, price, volume, value, platform link, etc.

Data reporting in other forms, such as monthly Excels, dedicated reports, API access are available as upgrades upon request.

This data subscription product provides monthly data releases throughout 2023, with the previous months data published by the 20th the following month. There is the option to continue the service the following years while retaining present data.

In addition, the data includes six month of history - July 2022 to December 2022. Customers also have the option to upgrade to include more history.

Data Specification

Category: Vitamins

The Vitamins category includes both Multivitamins and Single Vitamin products. Multivitamins are further segmented into General Multivitamins; Prenatal & Postnatal Multis; Baby Multis; Child Multis; Teen Multis; Female Multis; Male Multis; Senior Multis. Single Vitamins are segmented into Vitamin A (General Vitamin A, Beta-Carotene); Vitamin B (General Vitamin B, B-Complex, Vitamin B1, Vitamin B2, Vitamin B3, Vitamin B5, Vitamin B6, Vitamin B7, Vitamin B9, Vitamin B12); Vitamin C; Vitamin D (General Vitamin D, Vitamin D2, Vitamin D3); Vitamin E; Vitamin K;

Platform: Douyin, Douyin Global (Douyin is the name of TikTok in China)

Timeframe: July 2022 to December 2023. Monthly data is available by 20th of the following month.

The analyst is a data service and ecommerce intelligence provider specializing in the Health and Wellness Sector.