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Canada Media Market Summary, Competitive Analysis and Forecast to 2027

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    Report

  • 66 Pages
  • February 2023
  • Region: Canada
  • MarketLine
  • ID: 5765002
Media in Canada industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
  • The Canadian media industry had total revenues of $16.3 billion in 2021, representing a compound annual growth rate (CAGR) of -0.7% between 2016 and 2021.
  • The advertising segment accounted for industry's the largest proportion in 2021, with total revenues of $10.5 billion, equivalent to 64.3% of the industry's overall value.
  • The increased footfall in movie theatres boosted the previously plunged sales in the box office, with revenues in this segment of the Canadian market up by 46.8% in 2021.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Canada
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Canada
  • Leading company profiles reveal details of key media market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Canada media market with five year forecasts

Reasons to Buy

  • What was the size of the Canada media market by value in 2022?
  • What will be the size of the Canada media market in 2027?
  • What factors are affecting the strength of competition in the Canada media market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Canada's media market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 Market Overview
2.1. Market definition
2.2. Market analysis

3 Market Data
3.1. Market value

4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation

5 Market Outlook
5.1. Market value forecast

6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape
7.1. Who are the leading players?
7.2. How is technology being used in the leading players’ strategies?
7.3. Which companies offer substitutes to the main industry?
7.4. How has COVID-19 affected this industry's segments in 2020?

8 Company Profiles
8.1. Omnicom Group, Inc.
8.2. BCE Inc.
8.3. Shaw Communications Inc
8.4. Postmedia Network Canada Corp.
8.5. The Walt Disney Company
8.6. WPP plc
8.7. AT&T Inc
8.8. Torstar Corporation

9 Macroeconomic Indicators
9.1. Country data

10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related Research
10.4. About the Publisher

List of Tables
Table 1: Canada media industry value: $ billion, 2017-22(e)
Table 2: Canada media industry category segmentation: % share, by value, 2017-2022(e)
Table 3: Canada media industry category segmentation: $ billion, 2017-2022
Table 4: Canada media industry geography segmentation: $ billion, 2022(e)
Table 5: Canada media industry value forecast: $ billion, 2022-27
Table 6: Omnicom Group, Inc.: key facts
Table 7: Omnicom Group, Inc.: Annual Financial Ratios
Table 8: Omnicom Group, Inc.: Key Employees
Table 9: Omnicom Group, Inc.: Key Employees Continued
Table 10: BCE Inc.: key facts
Table 11: BCE Inc.: Annual Financial Ratios
Table 12: BCE Inc.: Key Employees
Table 13: BCE Inc.: Key Employees Continued
Table 14: Shaw Communications Inc: key facts
Table 15: Shaw Communications Inc: Annual Financial Ratios
Table 16: Shaw Communications Inc: Key Employees
Table 17: Postmedia Network Canada Corp.: key facts
Table 18: Postmedia Network Canada Corp.: Annual Financial Ratios
Table 19: Postmedia Network Canada Corp.: Key Employees
Table 20: The Walt Disney Company: key facts
Table 21: The Walt Disney Company: Annual Financial Ratios
Table 22: The Walt Disney Company: Key Employees
Table 23: The Walt Disney Company: Key Employees Continued
Table 24: WPP plc: key facts
Table 25: WPP plc: Annual Financial Ratios
Table 26: WPP plc: Key Employees
Table 27: WPP plc: Key Employees Continued
Table 28: AT&T Inc: key facts
Table 29: AT&T Inc: Annual Financial Ratios
Table 30: AT&T Inc: Key Employees
Table 31: AT&T Inc: Key Employees Continued
Table 32: Torstar Corporation: key facts
Table 33: Torstar Corporation: Key Employees
Table 34: Canada size of population (million), 2018-22
Table 35: Canada gdp (constant 2005 prices, $ billion), 2018-22
Table 36: Canada gdp (current prices, $ billion), 2018-22
Table 37: Canada inflation, 2018-22
Table 38: Canada consumer price index (absolute), 2018-22
Table 39: Canada exchange rate, 2017-21

List of Figures
Figure 1: Canada media industry value: $ billion, 2017-22(e)
Figure 2: Canada media industry category segmentation: $ billion, 2017-2022
Figure 3: Canada media industry geography segmentation: % share, by value, 2022(e)
Figure 4: Canada media industry value forecast: $ billion, 2022-27
Figure 5: Forces driving competition in the media industry in Canada, 2022
Figure 6: Drivers of buyer power in the media industry in Canada, 2022
Figure 7: Drivers of supplier power in the media industry in Canada, 2022
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Canada, 2022
Figure 9: Factors influencing the threat of substitutes in the media industry in Canada, 2022
Figure 10: Drivers of degree of rivalry in the media industry in Canada, 2022

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Omnicom Group, Inc.
  • BCE Inc.
  • Shaw Communications Inc
  • Postmedia Network Canada Corp.
  • The Walt Disney Company
  • WPP plc
  • AT&T Inc
  • Torstar Corporation