Digital Video Advertising Market Report 2025

The digital video advertising market size has grown exponentially in recent years. It will grow from $104.65 billion in 2024 to $140.18 billion in 2025 at a compound annual growth rate (CAGR) of 34%. The growth in the historic period can be attributed to internet and mobile penetration, data analytics and targeting, mobile app growth, social media video integration, cost-effective production.

The digital video advertising market size is expected to see exponential growth in the next few years. It will grow to $458.37 billion in 2029 at a compound annual growth rate (CAGR) of 34.5%. The growth in the forecast period can be attributed to smart TVs and connected devices, interactive video formats, programmatic advertising, globalization of content, vertical-specific content. Major trends in the forecast period include AI for ad optimization, 360-degree and virtual reality (VR) video ads, user-generated content (UGC) in video ads, measurement and attribution metrics, cross-channel marketing.

The rising usage of digital media is anticipated to propel the growth of the digital video advertising market in the coming years. Digital media refers to communication channels that utilize various encoded machine-readable data formats. It supports the digital video advertising market by promoting different company brands, and the surge in digital media consumption across multiple platforms has created new opportunities. For example, according to Forbes, a US-based global media company, in 2023, the number of global social media users reached a record 4.9 billion, with projections suggesting this figure will rise to approximately 5.85 billion by 2027. Thus, the increasing use of digital media is driving the expansion of the digital video advertising market.

The growing internet penetration and connectivity are expected to stimulate the growth of the digital video advertising market in the future. Internet penetration refers to the percentage of a country's population that utilizes the Internet, usually measured as the number of internet users relative to the total population. As internet access spreads to more regions around the world, the potential audience for video ads expands. This creates opportunities for brands to reach previously untapped markets and diverse demographic groups. For instance, Forbes, a US-based business magazine and media company, estimated that in 2023, out of nearly 8 billion people globally, approximately 5.35 billion, or about 66%, had internet access. With the internet's expanding capabilities, user numbers are expected to grow rapidly. In the next five years, the number of internet users is projected to increase by 47%, from 5.35 billion in 2024 to 7.9 billion in 2029. Therefore, the rising internet penetration and connectivity are driving the growth of the digital video advertising market.

Major companies in the digital video advertising market are concentrating on integrating live images to enhance their advertising capabilities. This strategy facilitates dynamic and visually appealing content that captures viewers' attention, increasing brand visibility and engagement. For example, in September 2024, Amazon Ads, the online advertising division of Amazon.com, Inc., a US-based multinational technology company, launched new AI-driven tools designed to enhance advertising capabilities for brands, including a Video Generator and Live Image feature. These tools enable the rapid creation of engaging video ads and animated images from a single product image. The Video Generator allows advertisers to produce custom videos that highlight key product features in just minutes and at no additional cost, addressing common time and budget constraints in video marketing.

Major companies in the digital video advertising market are strategically focusing on the development of advanced technologies, particularly AI-powered ads, to fortify their positions in the market. AI-powered ads utilize artificial intelligence (AI) to enhance various facets of the advertising process, encompassing targeting, personalization, creation, and optimization. A noteworthy example is the initiative by Google LLC, a prominent US-based multinational technology company. In May 2023, Google introduced AI-powered ads, placing AI at the forefront of Google Ads. This innovative feature facilitates a chat-based interaction with Google AI, streamlining the campaign creation process and generating relevant keywords, headlines, and other assets. The integration of generative AI into Search ads elevates ad effectiveness by dynamically adapting content based on user queries, enhancing relevance, and aligning with brand messaging. This exemplifies the commitment of major players to leverage advanced technologies for enhanced and more effective digital video advertising.

In August 2024, Outbrain, a US-based company, acquired Teads from Altice Teads S.A. for $1 billion. This acquisition strengthens Outbrain's position in the digital advertising space by allowing it to incorporate premium video advertising solutions into its current offerings. Teads is a US-based media company that offers a cloud-based, omnichannel platform for programmatic digital advertising across a global network of high-quality digital media.

Major companies operating in the digital video advertising market include Google LLC, Verizon Media, Comcast, Meta Platforms Inc., Tencent Holdings Ltd, ByteDance Ltd, Amazon Advertising, LinkedIn Corporation, Snap Inc., Twitter Inc., Hulu Ad Manager, Roku Inc., Pinterest Inc., The Trade Desk Inc., Youku Tudou Inc, Vimeo Ads, Tremor International Ltd, Samsung Ads, PubMatic Inc., PubMatic, Viant Technology LLC, Tubi Advertising, InMobi, Conversant LLC, ZypMedia, Adobe Advertising Cloud, Smaato, OpenX, AdColony, Magnite Inc., Criteo S.A., AdRoll, Amobee, Adform, Unity Technologies, Kargo Global Inc., Unity Ads.

North America will be the largest region in the digital video advertising market in 2024. The regions covered in the digital video advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the digital video advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Digital video advertising involves the use of short, informative films to promote a product before, during, or after the main video. This marketing tactic enables brands to deliver promotional content to a vast audience, fostering increased sales volume, generating buzz, and presenting information in a concise and engaging manner.

Digital video advertising encompasses various ad types, including linear video ads, nonlinear video ads, in-stream video ads, out-stream video ads, and other formats. Linear video ads play in chronological order alongside video content, appearing before, during, or after the main video. These ads are delivered across multiple platforms such as desktops, mobile devices, tablets, smart TVs, gaming consoles, billboards, and others. The end-users of digital video advertising span sectors such as retail and e-commerce, automotive, BFSI, IT and telecommunication, consumer goods and electronics, media and entertainment, government, and other industries.

The digital video advertising market research report is one of a series of new reports that provides digital video advertising market statistics, including digital video advertising industry global market size, regional shares, competitors with market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the digital video advertising industry. This digital video advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The digital video advertising market consists of revenue earned by entities by providing digital video ads including linear video ads such as pre-roll, mid-roll, as well as post-roll and nonlinear ads such as in-stream, overlay ads, and non-overlay ads among others. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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