Product Information Management Market Report 2025

This Product Information Management report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The product information management market size has grown rapidly in recent years. It will grow from $16.06 billion in 2024 to $18.69 billion in 2025 at a compound annual growth rate (CAGR) of 16.4%. The growth in the historic period can be attributed to rising complexity of product data, regulatory compliance, e-commerce growth, demand for operational efficiency, increasing customer expectations.

The product information management market size is expected to see exponential growth in the next few years. It will grow to $40.3 billion in 2029 at a compound annual growth rate (CAGR) of 21.2%. The growth in the forecast period can be attributed to globalization of markets, emphasis on data quality and governance, integration with other business systems, growing importance of omnichannel marketing. Major trends in the forecast period include ai and machine learning integration, cloud-based PIM solutions, mobile PIM applications, personalization capabilities, blockchain for data integrity, cross-channel data synchronization, collaborative PIM, real-time data management.

The growing demand for product information management software from the booming eCommerce industry worldwide is driving market growth. Product information management systems help businesses effectively evaluate, organize, and validate their brand and product data before sharing it with supply chain partners in the correct formats and at the right time. E-commerce companies constantly adopt new digital technologies and integrate them into their operations to fully meet customer demands and keep pace with e-commerce growth. For example, in August 2023, according to the United States Census Bureau, a US-based government agency, e-commerce sales in the second quarter of 2023 increased by 7.5% (or 1.4%) compared to the second quarter of 2022, while overall retail sales rose by 0.6% (or 0.4%). Online sales accounted for 15.4% of all sales in the second quarter of 2023. As a result, the increasing demand for product information management software from the flourishing eCommerce sector is expected to drive market growth in the near future.

The anticipated growth of the product information management market is further driven by the increasing adoption of artificial intelligence (AI) in businesses. AI involves the creation and implementation of computer systems capable of performing tasks traditionally requiring human intelligence. The integration of AI and machine learning within Product Information Management (PIM) systems enhances insights and automates data processes, resulting in improved decision-making and increased productivity. In 2022, 35% of global businesses utilized AI, marking a 4% increase from 2021. Additionally, there was a 13% surge in AI adoption from 2021 to 2022. Consequently, the rising adoption of artificial intelligence is poised to propel the growth of the product information management market.

Leading companies in the product information management market are adopting advanced technologies, such as generative artificial intelligence (AI) algorithms, to enhance data management, streamline product content creation, and improve customer engagement through personalized experiences. Generative AI algorithms are a form of AI designed to generate new content or data that mimics existing data. For example, in August 2024, GroupBy Inc., a Canada-based provider of AI search and product discovery solutions, launched Enrich AI. Enrich AI is a product data enrichment platform aimed at transforming product information management. It automates the extraction, standardization, and enhancement of product data, using generative AI algorithms to identify and correct errors and inconsistencies. Enrich AI leverages AI to revolutionize the management of product data.

Leading companies in the product information management (PIM) market are introducing innovative PIM solutions integrated with digital asset management (DAM) systems to enhance the creation of rich media and streamline asset management. A DAM system integrated within a PIM system serves the dual purpose of centralizing eCommerce digital asset management and significantly improving the quality of product detail pages (PDP) on digital storefronts. For example, in June 2022, Jasper Commerce, Inc., a Canada-based PIM software company, launched its latest Jasper PIM SaaS solution featuring digital asset management (DAM) capabilities for enterprise customers. The solution includes new asset management features that give customers better control over product imagery, video content, documents, and 3D model applications. This DAM capability enables Jasper's clients to offer comprehensive augmented reality (AR) experiences, resulting in a 19% increase in customer engagement and a remarkable 90% improvement in sales conversion rates.

In June 2024, Epicor, a US-based software company, acquired Kyklo for an undisclosed amount. This acquisition aims to strengthen Epicor's Enterprise Resource Planning (ERP) solutions by incorporating advanced PIM capabilities, enabling manufacturers and distributors to efficiently manage and distribute product information across multiple channels while ensuring data consistency and accuracy. Kyklo is a US-based company specializing in product information management.

Major companies operating in the product information management market include International Business Machines Corporation, SAP SE, Informatica LLC, Magnitude Software Inc., Contentserv Inc., Plytix Limited, Salsify Inc., Riversand Technologies Inc., Pimcore, Akeneo SAS, Stibo Systems A/S, EnterWorks Acquisition Inc., Agility Multichannel Limited, Mobius Knowledge Services Inc., Profisee Group Inc., Censhare AG, Vinculum Solutions Inc., TrueCommerce Inc., Vimedici AG, Imagine Communications Corp., inRiver AB, StoreGekko Limited, Idiosity Inc., Icecat NV, Skypim Limited, Merchantry Global Inc., ADAM Software NV, Oracle Corporation, ASIM Products.

North America was the largest region in the product information management market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the product information management market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the product information management market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

Product information management involves the process of managing and enhancing product information and relevant digital content across multiple teams, aiming to provide an engaging consumer experience and facilitate successful product selling across various sales and marketing channels. The goal is to ensure that consistent and up-to-date information is available throughout the entire business ecosystem.

The primary types of product information management include software and services. Software refers to the programs and operating information used by a computer. Product information management can be deployed on-premises or in the cloud and is applicable to organizations of various sizes, including large enterprises and small and medium-sized enterprises. This management approach is utilized by a range of industries, including consumer goods and retail, banking, financial services, and insurance (BFSI), telecom and IT, manufacturing, transportation and logistics, media and entertainment, as well as other end users.

The product information management market research report is one of a series of new reports that provides product information management market statistics, including product information management industry global market size, regional shares, competitors with a product information management market share, detailed product information management market segments, market trends and opportunities, and any further data you may need to thrive in the product information management industry. This product information management market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The product information management market includes revenues earned by entities providing software solutions and services including consulting and implementation, training, support, and maintenance. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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