Loyalty Management Market Report 2026

The loyalty management market size has grown rapidly in recent years. It will grow from $12.62 billion in 2025 to $14.8 billion in 2026 at a compound annual growth rate (CAGR) of 17.3%. The growth in the historic period can be attributed to growth in competitive retail environments, increasing focus on customer retention strategies, expansion of digital commerce platforms, rising adoption of CRM systems, growing use of data analytics in marketing.

The loyalty management market size is expected to see rapid growth in the next few years. It will grow to $28.37 billion in 2030 at a compound annual growth rate (CAGR) of 17.7%. The growth in the forecast period can be attributed to increasing investments in AI-based loyalty solutions, rising demand for hyper-personalized rewards, expansion of loyalty programs in emerging markets, growing integration with digital payment platforms, increasing focus on experiential customer engagement. Major trends in the forecast period include increasing use of ai-driven personalization engines, rising adoption of omnichannel loyalty programs, growing focus on real-time customer analytics, expansion of mobile-first loyalty platforms, enhanced integration of gamified engagement models.

The anticipated growth in online shopping is expected to drive the expansion of the loyalty management market in the coming years. Online shopping, often referred to as e-commerce, involves the purchasing of goods and services via the Internet. Within this context, loyalty management encompasses the development of customer loyalty programs aimed at encouraging repeat purchases and enhancing customer engagement. E-commerce businesses frequently employ methods such as reward points, discounts, exclusive offers, and personalized promotions to foster customer loyalty, improve the shopping experience, and build lasting relationships with online shoppers. For example, in April 2024, data from the European Commission - a Belgium-based institution that proposes legislation, implements decisions, and upholds EU treaties - revealed that among individuals aged 16-74 surveyed, 92% had used the internet in the past year, with 70% making purchases of goods or services, which reflects a 2% increase from 2022. Furthermore, 75% of EU internet users reported buying items online in 2023, underscoring the ongoing growth of e-commerce. Thus, the rise in online shopping is fueling the growth of the loyalty management market.

Leading companies in the loyalty management market are forming strategic partnerships to introduce loyalty programs that enhance customer retention, strengthen brand loyalty, and deliver personalized customer experiences. Loyalty programs aimed at boosting engagement in the health and wellness sector reflect a growing trend of businesses using customized rewards to foster customer loyalty. For example, in September 2025, Engage People Inc., a Canada-based loyalty technology provider, partnered with Medibank Private Limited, Australia’s largest health insurer, to enhance and expand Medibank’s Live Better rewards program. This innovative initiative motivates members to adopt healthier lifestyles by earning personalized rewards for activities such as exercise, nutrition, and wellbeing practices. The platform integrates Engage People’s Podium Loyalty technology with Medibank’s health-focused services, creating a seamless digital rewards ecosystem that enables rapid deployment of tailored campaigns and content. This approach recognizes and incentivizes members’ progress toward health goals, improving customer engagement, retention, and long-term wellbeing outcomes.

In February 2024, Mithaq Capital SPC, a company based in Saudi Arabia, acquired Aimia Inc. for an undisclosed sum. This acquisition is part of Mithaq Capital's strategy to broaden its portfolio by leveraging Aimia's expertise in loyalty management services. Aimia Inc., a company headquartered in Canada, specializes in providing loyalty management services.

Major companies operating in the loyalty management market include Kobie Marketing Inc., International Business Machines Corporation, Oracle Corporation, SAP SE, Salesforce.com Inc., Fidelity National Information Services Inc., ICF International Inc., TIBCO Software Inc., Maritz Holdings Inc., Comarch SA, AIMIA Inc., Blue Ocean Systems, VeriPark, The Lacek Group Inc., Annex Cloud, Capillary Technologies, Kognitiv Corporation, Antavo Limited, Paystone Inc., Apex Loyalty, Bond Brand Loyalty Inc., Brierley Partners, FiveStars Loyalty Inc., Lumata Group, Sailplay, Epsilon Data Management LLC

North America was the largest region in the loyalty management market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the loyalty management market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the loyalty management market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The loyalty management market includes revenues earned by entities by providing loyalty management services and software (e.g., channel loyalty, customer loyalty, and customer retention). The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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