Flower and Ornamental Plant Market Report 2025

The flower and ornamental plant market size has grown strongly in recent years. It will grow from $46.31 billion in 2024 to $50.17 billion in 2025 at a compound annual growth rate (CAGR) of 8.4%. The growth in the historic period can be attributed to cultural and religious significance, landscaping and urban beautification, event decoration, memorial and funerary practices, horticultural advancements.

The flower and ornamental plant market size is expected to see rapid growth in the next few years. It will grow to $76.18 billion in 2029 at a compound annual growth rate (CAGR) of 11%. The growth in the forecast period can be attributed to economic growth and disposable income, sustainable and local sourcing, social media influence, community gardens and green spaces, increasing urbanization. Major trends in the forecast period include online and direct-to-consumer sales channels, technology for virtual floral experiences, customization of flower arrangements, innovation in indoor gardening products, drought-tolerant and low-maintenance plants.

The increasing demand for indoor plants and flowers within the residential sector is expected to drive the growth of the flower and ornamental plant market in the coming years. Indoor flowers and plants refer to plants cultivated indoors, commonly in homes and offices. Ornamental plants can thrive indoors year-round, as they are suited to warm-weather conditions. Indoor plants offer several benefits, including stress reduction, as well as enhanced creativity, productivity, and focus. These plants can be maintained indoors as long as they receive adequate sunlight. For example, in April 2023, the National Gardening Association, a US-based gardening organization, reported that over one-third of households anticipated spending more on lawn and gardening products in 2023 compared to 2022. Consequently, the growing demand for indoor plants and flowers in the residential sector is fueling the expansion of the flower and ornamental plant market.

The rise in urbanization is anticipated to drive the growth of the flower and ornamental plant market in the future. Urbanization refers to the process in which a growing proportion of the population resides in urban areas, such as cities and towns. The incorporation of flowers and ornamental plants into urban settings extends beyond mere aesthetics, it enhances property values, improves air quality, regulates temperatures, supports urban agriculture, and attracts tourism, all of which contribute to environmental sustainability, community well-being, and an overall improved quality of life in urban environments. For instance, in January 2024, the World Bank, a US-based international financial institution, reported that India is undergoing rapid urbanization, predicting that by 2.03 trillion people, or 40 percent of the population, will live in its towns and cities. Thus, the increasing urbanization is propelling the growth of the flower and ornamental plant market.

Hybridization and biotechnology are emerging as key trends in the flower and ornamental plant market. Major companies in this sector are actively engaged in the development and introduction of ornamental plants produced through hybridization and biotechnology, exemplified by varieties such as Pink Kisses and others, to maintain their competitive positions. As an illustration, in July 2022, Somani Seeds, an India-based vegetable seed company, introduced a novel hybrid carrot variety known as Red Queen. This hybrid carrot provides an alternative to the Nantes carrot, an English cultivar that is less sweet and orange in color, and has a shorter shelf life. The use of hybridization and biotechnology in ornamental plants enhances traits such as color, fragrance, and overall aesthetics, contributing to the market's innovation and growth.

Major companies in the flower and ornamental plant market are actively developing new products, including advanced pot cultivation techniques, to gain a competitive advantage. Pot cultivation involves using various tools and methods to optimize plant growth and productivity, often utilized for indoor or controlled environment cultivation. As an example, in October 2023, Dummen Orange Holding B.V., a Netherlands-based company specializing in breeding and developing flowers and plants, launched the new Suntaste Pot Chrysanthemum series. This series is an extension of Dummen Orange's continuous efforts to provide innovative and superior plant varieties to the market, reinforcing its position as a leading Dutch plant breeder and propagator. The Suntaste series aims to offer distinctive and colorful options for potted Chrysanthemums to meet the preferences of both producers and consumers. With petite, anemone-such as flowers in a variety of vibrant colors, this series is suitable for year-round production in various pot sizes.

In September 2022, Plant World, a Netherlands-based company specializing in flowering and ornamental plant production, successfully acquired Hoefnagels for an undisclosed amount. This strategic acquisition is aimed at expanding Plant World's portfolios in ornamental horticulture, tropical foliage plants, and a variety of garden Hydrangeas plants. Additionally, the acquisition enhances Plant World's global presence in the houseplant trade. Hoefnagels, the acquired company, is based in the Netherlands and is known for its expertise in tropical and ornamental horticulture.

Major companies operating in the flower and ornamental plant market include Syngenta Flowers, Selecta Klemm GmbH & Co. KG, Monrovia Nursery Co., Kurt Weiss Greenhouses Inc., Ball Horticultural Company, Suntory Flowers Ltd., Sakata Seed, Beekenkamp Group., Dümmen Orange, Florensis, Karuturi Global Ltd., Tagawa Greenhouses, Van Belle Nursery, KP Holland, Color Spot Nurseries, Oserian Development Company, Volmary GmbH, HilverdaFlorist, Ernst Benary Samenzucht GmbH, Florexpo LLC., Afriflora Sher Ethiopia, Butters Group, Chrysal International, Marginpar B.V., Arcangeli Giovanni and Figlio, Belaya Dacha Flowers, Fides Oro, Danziger Dan Flower Farm, Kapiteyn horticulture BV.

Asia-Pacific was the largest region in the flowers and ornamental market in 2024. The regions covered in the flower and ornamental plant market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the flower and ornamental plant market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A flower and ornamental plant are plants planted primarily for aesthetic purposes, such as screening, accent, specimen, color, or aesthetics. Typically grown in flower gardens, they showcase their flowers for visual appeal.

The primary types of flowers and ornamental plants are categorized as potted plants and cut flowers. Potted plants are those cultivated and grown in containers rather than in the ground. These plants are distributed through major channels including offline (physical stores) and online platforms. The end-users for these flowers and ornamental plants span both commercial and residential settings.

The flowers and ornamental plants report is one of a series of new reports that provides statistics on flowers and ornamental plants, including global market size, regional shares, competitors with a flower and ornamental plant share, detailed flower and ornamental plant segments, market trends and opportunities, and any further data you may need to thrive in the flower and ornamental plant industry. This flowers and ornamental plants market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

The flower and ornamental plant market consists of sales of aquatic, perennial, and annual plants. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The market value includes the value of related goods sold by the service provider or included within the service offering.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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