Waterless Cosmetics Global Market Report 2024

Waterless cosmetics refer to beauty products that are formulated without water and instead use soothing botanical ingredients. These products aid in application, hydration, texture, and the effectiveness of water-soluble actives, such as vitamin C, for improved skincare results. Waterless cosmetics are sought after for their potential to provide healthier and more sustainable alternatives in the beauty industry.

The main types of waterless cosmetics include skincare, haircare, makeup, and others. Waterless cosmetics for skincare involve activities related to the development and sale of waterless skincare products. These products are available in various forms such as bars, powders, sheets, and sticks, designed for use without water. The pricing of these products ranges from economy to mid-range and premium. Waterless cosmetics are distributed through online retailers, specialty stores, hypermarkets/supermarkets, and other channels, catering to different customer orientations, including men, women, and unisex audiences.

The waterless cosmetics market research report is one of a series of new reports that provides waterless cosmetics market statistics, including waterless cosmetics industry global market size, regional shares, competitors with an waterless cosmetics market share, detailed waterless cosmetics market segments, market trends and opportunities, and any further data you may need to thrive in the waterless cosmetics industry. This Waterless cosmetics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The waterless cosmetics market size has grown rapidly in recent years. It will grow from $9.45 billion in 2023 to $10.68 billion in 2024 at a compound annual growth rate (CAGR) of 13.1%. The growth observed in the historic period can be attributed to various factors, including the increasing awareness of water scarcity, the demand for eco-friendly and sustainable beauty products, consumer preference for convenience in cosmetics, the rise in environmentally conscious consumer behavior, and the growing demand for new beauty trends.

The waterless cosmetics market size is expected to see rapid growth in the next few years. It will grow to $17.11 billion in 2028 at a compound annual growth rate (CAGR) of 12.5%. The anticipated growth in the forecast period can be attributed to several factors, including the growing focus on reducing carbon footprint, the adoption of waterless beauty products in emerging markets, an emphasis on long shelf life and stability in waterless formulations, regulatory support for sustainable and waterless cosmetic practices, and the increasing demand for premium cosmetics products due to rising disposable income. Major trends expected in the forecast period include innovations in packaging for waterless cosmetic products, advances in formulation technologies for waterless products, consumer education on the environmental benefits of waterless cosmetics, and customization of waterless beauty products to cater to diverse skin types.

The increasing demand for chemical-free cosmetics is poised to drive the growth of the waterless cosmetics market in the future. The term 'chemical-free' in marketing signifies products that are considered safe, healthy, or environmentally friendly due to their use of natural ingredients. Clean or chemical-free cosmetics are characterized by their environmentally friendly nature, ingredient transparency, and exclusion of substances like parabens, phthalates, sulfates, and others. Lotus Herbals, an Indian cosmetics manufacturer, ventured into the clean beauty category with Lotus Botanicals in March 2021, introducing a range of chemical-free skin and hair care products. The company anticipates the organic beauty market to reach $54 billion by 2027, underscoring the increasing demand for chemical-free cosmetics and its role in propelling the waterless cosmetics market.

The water cosmetics market is expected to experience growth due to the rising focus of consumers on looks and aesthetics. This focus pertains to the importance consumers place on the visual appeal of products. Waterless cosmetics contribute to enhancing looks and aesthetics by offering concentrated formulas, eco-friendly attributes, innovative packaging, extended shelf life, and suitability for sensitive skin. Concentrated formulations, containing higher levels of active ingredients, distinguish waterless beauty products from their water-based counterparts. A survey conducted by Betterhalf. ai in November 2021 revealed that 43% of 286 single Indians considered 'looks' as the most important factor in a matrimonial profile. This underscores the significance of consumers' emphasis on looks, driving the growth of the water cosmetics market.

Technological advancement emerges as a prominent trend gaining traction in the waterless cosmetics market. Leading companies in this sector are actively pursuing new technological innovations to gain a competitive edge. L’Oréal, a France-based personal care company, introduced Perso in January 2021 - an AI-powered device that formulates and dispenses personalized skincare, lipstick, and foundation. Leveraging AI, the Perso app processes user skin condition data, environmental conditions, and user-entered skincare concerns to deliver customized formulas through the device.

Major companies in the waterless cosmetics market are committed to introducing innovative products, such as waterless Vitamin C ampoules, to stay competitive. A waterless Vitamin C ampoule is a highly concentrated serum devoid of water as the primary ingredient. Instead, it relies on a high percentage of stabilized vitamin C, known for its stability in oil. In August 2023, Vegreen, a Korea-based skincare brand, launched its inaugural waterless Vitamin C ampoule, featuring an oil-based ethyl ascorbyl (6%) and maintaining a vitamin C concentration above 80%. To address consumer concerns, the company collaborated with skincare experts and influencers to educate customers about proper application and potential side effects of pure vitamin C products.

In August 2023, e. l. f. Beauty, a US-based cosmetics company, acquired Naturium for $355 million. This strategic move is expected to double e. l. f. Beauty's share of skincare sales to approximately 18% of retail sales. Naturium, a US-based cosmetics company specializing in waterless cosmetics, including products like Glowseeker Vitamin C + Cranberry Serum and Niacinamide 12% + Zinc 1% Serum, aligns with the industry's growing focus on waterless cosmetic solutions.

Major companies operating in the in the waterless cosmetics market report are Clensta International Pvt. Ltd., Kao Corporation, Ktein Biotech Private Limited, L’Oreal SA, Living Organic Loving Ingredients, Niconi Ltd., Ruby's Organics Private Limited, Taiki USA Inc., Procter & Gamble Company, Unilever plc, Pinch of Colour LLC, True Botanicals Inc., Ethique Inc., Carter + Jane Inc., Allies Group Pte. Ltd., Azafran Innovacion Ltd., Lavedo Cosmetics, May Coop., Vapour Organic Beauty Inc., Biomod Concepts Inc., Bobbi Brown Professional Cosmetics Inc., Cult Beauty Ltd., Deciem The Abnormal Beauty Company, Dermatologic Cosmetic Laboratories Inc., Glow Recipe Inc., Headboy Industries Inc., Avon Products Incorporation, Oriflame Holding AG, Revlon Inc., Estee Lauder Companies Inc., Shiseido Company Limited, Henkel Ag & Co. KGaA, Johnson & Johnson Services Inc., American Way Corporation, Coty Inc., Mistcooling Inc.

Asia-Pacific was the largest region in the waterless cosmetics market share in 2023. The regions covered in the waterless cosmetics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the waterless cosmetics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The waterless cosmetics market consists of sales of foundation creams, lipsticks and eye makeup. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified)).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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