Hyperlocal Services Global Market Report 2024

Hyperlocal services involve the delivery of goods and services utilizing various modes of transportation, including bikes, cars, and cabs. These services aim to deliver products and services to customers from nearby offline stores within a limited timeframe. Hyperlocal services facilitate changes in specified locations, product filtering, and order tracking.

The primary types of hyperlocal services include food orders, grocery orders, household utilities, logistics service providers, and other categories. Food orders entail requests for the preparation, supply, or delivery of food or related products. The nature of hyperlocal services revolves around goods delivery and utility services, with a revenue model encompassing subscription, advertisement, sponsorship, and other revenue streams. Devices commonly used for accessing hyperlocal services include smartphones, smart TVs, projectors, monitors, laptops, desktops, tablets, and other devices utilized by both individual and commercial users.

The hyperlocal services market research report is one of a series of new reports that provides hyperlocal services market statistics, including hyperlocal services industry global market size, regional shares, competitors with a hyperlocal services market share, detailed hyperlocal services market segments, market trends and opportunities, and any further data you may need to thrive in the hyperlocal services industry. This hyperlocal services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The hyperlocal services market size has grown rapidly in recent years. It will grow from $2521.66 billion in 2023 to $2944.16 billion in 2024 at a compound annual growth rate (CAGR) of 16.8%. The growth during the historical period can be attributed to factors such as increased urbanization, a growing demand for convenient and time-saving services, higher disposable income levels, the rising trend of e-commerce, the proliferation of smartphones and mobile apps, and an increasing demand for on-demand services.

The hyperlocal services market size is expected to see rapid growth in the next few years. It will grow to $5239.87 billion in 2028 at a compound annual growth rate (CAGR) of 15.5%. The anticipated growth in the forecast period can be attributed to the rise of the gig economy and freelance workforce, advancements in geolocation and mapping technologies, the increasing prevalence of contactless and cashless transactions in hyperlocal services, a growing trend of localization, and the rising popularity of online shopping. Noteworthy trends expected in the forecast period encompass advancements in technology, the adoption of blockchain technology for secure transactions, the integration of artificial intelligence in service delivery platforms, the incorporation of augmented reality (AR) for enhanced user experiences, and an increased focus on community engagement and local partnerships.

The hyperlocal services market has experienced growth in the historical period, driven by increased funding for e-commerce businesses. E-commerce platforms are adopting hyperlocal services to expedite the delivery of goods and services while minimizing time. According to the India Brand Equity Foundation (IBEF), Flipkart secured funding of $36.5 billion in July 2021 from various sources, including private equities, Walmart, and sovereign funds. Consequently, the escalating funding for e-commerce businesses is a key factor propelling the expansion of hyperlocal services.

The future growth of the hyperlocal service market is anticipated to be fueled by the widespread adoption of smartphones. Smartphones, equipped with built-in computers and additional functionalities, enhance hyperlocal services by providing GPS data for precise location tracking, enabling real-time interactions and transactions, delivering personalized recommendations, and establishing an efficient channel for local businesses to connect with potential customers. For example, as of February 2023, mobile connections in the UK reached 71.8 million, indicating a 3.8% increase from the previous year. It is projected that by 2025, around 95% of the UK's population, or approximately 65 million individuals, will own smartphones. Thus, the surge in smartphone adoption is a driving force for the growth of the hyperlocal service market.

The evolution of technology and its integration play a pivotal role in shaping the hyperlocal services market. Technological advancements contribute to the development of services through the application of knowledge and innovation. For instance, in 2021, EatFit, an Indian-based healthy food platform, integrated with MapmyIndia to enhance its application experience. This integration utilized MapmyIndia's location technology, providing routing algorithms for tracking and distance matrix APIs to optimize EatFit's kitchen discoverability and improve the delivery network.

Major companies in the hyperlocal service market are strategically focusing on introducing quick delivery services to gain a competitive advantage. Quick delivery services in hyperlocal services involve the rapid delivery of products or services within a limited radius, often within hours or even minutes. In September 2022, United Parcel Service (UPS), a US-based shipping company, launched a hyperlocal delivery service named Hyperlocal. This service offers swift next-day delivery to specific customers within metropolitan areas, focusing on markets where UPS has a distribution center or similar facilities within a 100-mile radius of the delivery destination. It caters to both consumers and businesses, allowing them to order various products, including groceries, food, pharmaceuticals, and everyday household items.

In March 2022, Zomato, an India-based food delivery company, acquired a 16.66% stake in Mukunda Foods Private Limited for $5 million. This strategic acquisition is expected to enhance Zomato's quick commerce business and strengthen its position in the Indian commerce market. Mukunda Foods Private Limited specializes in kitchen automation and robotics, providing services to scale up kitchen operations in the food industry.

Major companies operating in the in the hyperlocal services market report are Delivery Hero SE, AskforTask Inc., Blink Commerce Private Limited, Grubhub Inc., Handy Technologies Inc., Housekeep Limited, Maplebear Inc., Just Eat Limited, Just Eat Takeawaycom NV, Uber Technologies Inc., Airtasker Pty Ltd., Bundl Technologies Private Limited, Foodpanda GmbH, Porch Group Inc., ibibo Group Private Limited, ANI Technologies Private Limited, Zimmer Biomet Holdings Inc., UrbanClap Technologies India Pvt. Ltd., Mechlae Tech Mobility Solutions Private Limited, Wishbee World Private Limited, Cloudify Technologies Private Limited, Wefast India Private Limited, DC Foodiebay Online Services Private Limited, Grab Holdings Ltd., PT Aplikasi Karya Anak Bangsa, Postmates Inc., DoorDash Inc., Target Corporation, Rappi Inc., Favor Delivery LLC, Caviar Inc.

North America was the largest region in the hyperlocal services market share in 2023. The regions covered in the hyperlocal services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the hyperlocal services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The hyperlocal services market includes revenues earned by entities by providing services such as order-focused delivery service, full-service on-demand delivery. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified)).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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