Online Clothing Rental Market Report 2026

The online clothing rental market size has grown rapidly in recent years. It will grow from $1.91 billion in 2025 to $2.11 billion in 2026 at a compound annual growth rate (CAGR) of 10.9%. The growth in the historic period can be attributed to rising internet penetration, increasing fashion awareness, growth of online retail, demand for cost effective clothing access, rising social event based clothing needs.

The online clothing rental market size is expected to see rapid growth in the next few years. It will grow to $3.15 billion in 2030 at a compound annual growth rate (CAGR) of 10.5%. The growth in the forecast period can be attributed to increasing acceptance of fashion renting, rising sustainability awareness, growing interest in premium fashion access, expansion of online fashion platforms, increasing youth population engagement. Major trends in the forecast period include increasing preference for budget friendly fashion access, growing popularity of short term clothing usage, rising demand for occasion specific rental clothing, expanding adoption of online fashion platforms, increasing trend toward wardrobe flexibility and variety.

The increasing mobile and internet penetration is expected to propel the growth of the online clothing rental market going forward. Mobile and internet access refer to the widespread availability and use of smartphones and online connectivity that enable people to browse and shop digitally. Mobile and internet adoption is rising due to improved network infrastructure and the growing affordability of smart devices. Online clothing rental solutions are witnessing increased demand as the rapid expansion of mobile and internet access enables consumers to conveniently discover, choose, and rent apparel through digital platforms. For instance, in May 2025, according to the Federal Communications Commission, a US-based government agency, total connections rose by approximately 2.5% between June 2023 and June 2024, reaching 549 million. Mobile connections grew 2.5% year over year to 416 million as of June 2024, while fixed connections increased by about 2.3% to 133 million over the same period. Therefore, the increasing mobile and internet penetration is driving the growth of the online clothing rental market.

The increase in demand for textiles and clothing is also expected to propel the growth of the online clothing rental market going forward. Textiles and clothing refer to fabrics and apparel products made from fibers or yarns through processes such as knitting, weaving, or felting, designed to provide comfort, protection, and style. Growing interest in fashion trends and the desire to wear stylish, up-to-date clothing without the financial burden of ownership are encouraging consumers to explore online clothing rental services. Rental platforms allow consumers to access a wide range of fashionable options, including premium and occasion wear, without committing to expensive purchases. For instance, in April 2024, according to the National Council of Textile Organizations, a US-based trade association, the value of US man-made fiber, textile, and apparel shipments totaled an estimated $64.8 billion in 2023, compared with $67.4 billion in 2022. Therefore, the increasing demand for textiles and clothing is contributing to the growth of the online clothing rental market during the forecast period.

Major companies operating in the online clothing rental market are focusing on integrating new product tiers such as luxury eventwear rentals to enhance customer access to premium fashion while improving affordability and sustainability. Luxury eventwear rental refers to curated offerings of high-end designer gowns and occasionwear available for short-term use, enabling access to couture without purchase commitments and promoting more sustainable fashion consumption. For instance, in December 2023, Rent the Runway, Inc., a US-based online designer clothing rental platform, launched The Vault, a luxury eventwear rental collection designed to provide high-end eveningwear from leading designers for one-time rentals. The collection features gowns from designers such as Oscar de la Renta and Zac Posen, with rental prices starting at around US$30 and going up to approximately US$400, and rental durations of four or eight days. The Vault expands customer choice, supports cost-effective access to luxury fashion for special occasions, and reinforces sustainability by encouraging rental over ownership.

Major companies operating in the online clothing rental market report are Rent the Runway, Le Tote, La Tote, FashionPass, HURR Collective, GlamCorner, MyWardrobeHQ, Style Lend, Armarium, Chic By Choice, ShareWardrobe, Rent My Wardrobe, Dress and Go, Village Luxe, Rented, Girl Meets Dress, Flyrobe, Stage3, Ellevate Closet, Lena.

North America was the largest region in the online clothing retail market in 2025. The regions covered in the online clothing rental market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the online clothing rental market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The online clothing rental market includes revenues earned by entities by providing services such as subscription-based renting, budgeting, purchasing the inventory, and online store. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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