Online Clothing Rental Market Report 2025

This Online Clothing Rental report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The online clothing rental market size has grown rapidly in recent years. It will grow from $1.73 billion in 2024 to $1.92 billion in 2025 at a compound annual growth rate (CAGR) of 11%. The growth in the historic period can be attributed to changing consumer attitudes towards ownership, increased environmental awareness, rise ofThe sharing economy, desire for fashion variety without long-term commitment, growth of e-commerce and digital platforms.

The online clothing rental market size is expected to see rapid growth in the next few years. It will grow to $2.9 billion in 2029 at a compound annual growth rate (CAGR) of 10.9%. The growth in the forecast period can be attributed to rise in sustainability consciousness, adoption of circular fashion practices, increased focus on experiential and on-demand fashion, increasing demand for designer outfits, growing desire for shifting fashion proclamations. Major trends in the forecast period include technological advancements in virtual fitting and sizing, emergence of specialized rental platforms for specific clothing items, collaboration between fashion brands and rental platforms, integration of artificial intelligence in personalized fashion recommendations, expansion of rental services to high-end and designer fashion.

The rise in mobile and internet penetration is expected to drive the growth of the online clothing rental market. Factors such as economic development, IT infrastructure, supportive government and business policies, and urbanization positively influence the expansion of mobile and internet access. Online clothing rental services allow users to rent clothes via the internet and make payments online. For example, in September 2023, Finder, a US-based personal finance comparison site, reported that 89% of UK residents owned smartphones in 2022, up from 87% in 2021. Additionally, in February 2024, the International Telecommunication Union (ITU), a Switzerland-based agency for information and communication technologies, revealed that approximately 5.4 billion people (67% of the global population) used the internet in 2023, a 45% increase from 2021. Thus, the increasing penetration of mobile devices and the internet is fueling the growth of the online clothing rental market.

The rising demand for textiles and clothing is expected to drive the growth of the online clothing rental market in the coming years. Textiles and clothing include any fabric or product, such as fiber or yarn created through knitting, felting, or weaving, designed for specific garments that protect against cold, heat, or water. Growing interest in fashion and the desire to wear trendy, stylish outfits are prompting more individuals to explore online clothing rental services. These platforms allow users to enjoy the latest fashion trends without the need to purchase costly items, offering a variety of fashionable options to meet this demand. For example, in May 2023, the Textile Industries Media Group, LLC, a US-based publisher in the textile sector, reported that the estimated value of shipments for U.S. man-made fibers, textiles, and apparel reached $65.8 billion in 2022, up from $64.04 billion in 2021. As a result, the increasing demand for textiles and clothing is fueling the growth of the online clothing rental market during the forecast period.

Technological advancements are influencing the evolution of the online clothing rental market. These advancements have enabled online clothing businesses to streamline their operations and business processes. For example, in November 2022, MatchesFashion, a UK-based online retailer, launched a Luxury Rental Service. This online service allows customers to rent designer clothing, offering a flexible and eco-friendly alternative to purchasing luxury fashion. It caters to those seeking access to high-end apparel without the long-term commitment of ownership. MatchesFashion's rental service aligns with the growing trend of fashion rental platforms aimed at reducing waste and promoting sustainability. It combines luxury with convenience, offering designer outfits for short-term use or special events while maintaining the brand's premium image.

Major players in the online clothing rental market are strategically focusing on introducing the latest ready-to-rent collections to maintain a competitive edge. Ready-to-rent collections consist of clothing or accessories available for immediate rental by customers. For example, in May 2022, Nuuly, a US-based clothing subscription service provider, launched the Nuuly Says Gah ready-to-rent collection in collaboration with the US-based clothing label Lisa Says Gah. This collection, available through Nuuly's monthly subscription at $88/month for six pieces, provides customers with the option to purchase items after the rental period.

Major companies operating in the online clothing rental market include Rent the Runway, Le Tote, HURR Collective, GlamCorner, MyWardrobeHQ, Bag Borrow or Steal, The RealReal, Snag Tights, Style Lend, Vinted, Portray, Wardrobe Society, Kidizen, Your Closet, ShopLooks, Rented, Dress & Go, ShareWardrobe, Cladwell, Borrowed & Blue, Armarium, FashionPass, Rent-a-Center, La Tote, Trendy Butler, ReDress, Chic By Choice, Modsy, Rent My Wardrobe.

North America was the largest region in the online clothing retail market in 2024. The regions covered in the online clothing rental market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the online clothing rental market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The online clothing rental market includes revenues earned by entities by providing services such as subscription-based renting, budgeting, purchasing the inventory, and online store. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

Online clothing rental services refer to platforms that allow customers to rent apparel and accessories for a specific duration. These services provide a variety of fashion items from different brands, which customers can filter based on categories and styles. The existence of online clothing rental services enables individuals to reduce the need for purchasing new clothes for special occasions, leading to cost savings.

The primary types of clothing styles offered by online clothing rental platforms include western wear, ethnic wear, and others. Western wear encompasses clothing styles from countries in the West, such as the United States, Canada, or parts of Europe, or styles derived from the clothing worn in the 19th-century American West. The dress codes available in online clothing rental services include formal, casual, and traditional wear, offered across low, mid, and premium price ranges. Various end-users of online clothing rental include women, men, and kids.

The online clothing rental market research report is one of a series of new reports that provides online clothing rental market statistics, including online clothing rental industry global market size, regional shares, competitors with a online clothing rental market share, detailed online clothing rental market segments, market trends and opportunities, and any further data you may need to thrive in the online clothing rental industry. This online clothing rental market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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