Enotourism Global Market Report 2024

The enotourism market size has grown rapidly in recent years. It will grow from $9.22 billion in 2023 to $10.58 billion in 2024 at a compound annual growth rate (CAGR) of 14.8%. The growth observed in the historical period can be attributed to cultural heritage, the development of wine routes, marketing and promotion, wine tourism events, and the rise of wine education.

The enotourism market size is expected to see rapid growth in the next few years. It will grow to $17.97 billion in 2028 at a compound annual growth rate (CAGR) of 14.2%. The anticipated growth in the forecast period can be attributed to digital marketing and online presence, sustainable and eco-friendly practices, the integration of culinary tourism, the demand for experiential travel, and wine education and workshops. Major trends in the forecast period include the integration of adventure and leisure, wine events and festivals, collaboration and networking, and the promotion of heritage and culture.

The enotourism market is expected to experience growth driven by an increase in government initiatives to promote tourism. Governments are placing emphasis on cultural tourism, specifically wine tourism, to support the comprehensive and high-quality development of wine tourism and expedite the progress of wine tourism destinations. As an example, in September 2021, the launch ceremony of the China (Ningxia) International Wine Culture and Tourism Festival took place in He Dong Wine Town, Shizuishan City, and Ningxia, with the theme "Meet Ningxia Chuan – Taste Helen Mountain." This event is designed to serve as a crucial platform for the exchange and cooperation within the wine culture and tourism sector, both domestically and internationally. Consequently, the increase in government initiatives to encourage tourism is a key driver behind the growth of the enotourism market.

The growth of the enotourism market is expected to be propelled by the increasing demand for premium wines. Premium wines, characterized by superior grape quality, meticulous winemaking processes, aging potential, and an exceptional flavor profile, are witnessing a surge in demand. Enotourism plays a crucial role in meeting this demand by offering consumers immersive and authentic experiences. It allows them to explore vineyards, witness the winemaking process firsthand, and establish a deeper connection with the brand. These experiences enhance the perceived value and exclusivity of premium wine offerings. As an illustration, Sula Vineyards, an India-based winery company, reported a 30% increase in premium wine sales in FY23. Consequently, the rising demand for premium wines is a key factor driving the growth of the enotourism market.

Exploring new locations by offering precise vineyard information in enotourism is a prominent trend gaining traction in the enotourism market. As outlined in the MDPI article titled "Wine Tourism - A Sustainable Management Tool for Rural Development and Vineyards" in 2022, the COVID-19 pandemic has shifted tourists' preferences towards rural regions instead of urban areas for tourism. This trend emphasizes the importance of providing accurate information about vineyards to attract visitors to lesser-explored locations, aligning with the evolving dynamics of enotourism.

Major startups in the enotourism market are concentrating on product innovation and technological integration. They are developing dedicated platforms, including both a wine tourism website and a mobile app, to enhance accessibility to boutique wineries for both local and international audiences. These platforms aim to connect users with numerous wineries, providing a diverse range of wine-related experiences, particularly in regions such as Portugal. As an illustration, in February 2023, a startup launched a booking platform designed to offer wine-related experiences throughout Portugal. This platform, encompassing both an app and a website, is crafted to facilitate connections between local and international users and a multitude of wineries. The company's strategic plan involves attracting more wineries nationwide, thereby expanding users' choices of experiences and providing increased visibility for producers and wineries.

In May 2021, Sula Vineyards, based in India, successfully acquired York Winery. This strategic acquisition aimed to establish York Winery as a subsidiary of Sula, with the primary objective of expanding York's distribution channels. Simultaneously, this move allowed Sula Vineyards to enhance its wine tourist services in Nashik, India. York Winery, a wine-making company based in India, is recognized for providing guided tours tailored for wine enthusiasts and tourists. The acquisition aligns with Sula Vineyards' broader business goals and contributes to strengthening its position in the wine industry, particularly in the realm of wine tourism.

Major companies operating in the enotourism market report are Moët & Chandon, Schloss Johannisberg, Viña Concha y Toro S.A., Yalumba Winery, Domaine Chandon, Mission Hill Family Estate, Cloudy Bay Vineyards, Robert Mondavi Winery, California Wine Tours, Joseph Phelps Vineyards, Opus One Winery, Great Oregon Wine Tour, Penfolds Winery, Marchesi Antinori Srl, Ridge Vineyards, Grgich Hills Estate, Catena Zapata, Iowa Wine Tours Inc., Weingut Dr. Loosen, Château Margaux, Discover Texas Wine Tours LLC, Quinta do Noval, Bulgaria Wine Tours, Arblaster and Clarke Wine Tours, Grape Escapes Wine Tours and Wine Tours, Cloud Climbers Jeep and Wine Tours, 290 Wine Shuttle, Domaine de la Romanée-Conti, Bodega Garzón, Burdick Vineyard Tours, Champagne Taittinger, Domaine Weinbach, Vasse Felix Winery, A Great Oregon Wine Tour, Grapevine Wine Tours.

North America was the largest region in the enotourism market in 2023. Europe is expected to have the highest CAGR in enotourism market. The regions covered in the enotourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the enotourism market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Enotourism encompasses primarily two types such as private guided tours and self-guided tours. Private guided tours offer direct access to an experienced guide, catering to individuals, families, or groups of friends. Enotourism travelers are typically categorized as solo or group participants, with age distinctions including Generation X, Generation Y, and Generation Z.

The enotourism research report is one of a series of new reports that provides enotourism market statistics, including enotourism industry global market size, regional shares, competitors with an enotourism market share, detailed enotourism market segments, market trends and opportunities, and any further data you may need to thrive in the enotourism industry. This enotourism market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The enotourism market consists of revenues earned by entities that are engaged in providing open-door wine tourism, edutainment, Disneyland wine tourism, and eventification. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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