Hair Accessories Market Report 2026

The hair accessories market size has grown rapidly in recent years. It will grow from $31.67 billion in 2025 to $36.03 billion in 2026 at a compound annual growth rate (CAGR) of 13.8%. The growth in the historic period can be attributed to growing fashion consciousness, rising influence of beauty trends, increasing female workforce population, expansion of retail and beauty stores, popularity of hair styling culture.

The hair accessories market size is expected to see rapid growth in the next few years. It will grow to $59.06 billion in 2030 at a compound annual growth rate (CAGR) of 13.2%. The growth in the forecast period can be attributed to increasing adoption of trendy styling products, rising demand for personalized fashion accessories, growing influence of social media fashion influencers, expansion of online beauty retail platforms, increasing consumer focus on aesthetic appearance. Major trends in the forecast period include increasing focus on fashion driven hair styling accessories, rising demand for premium and designer hair accessories, growing popularity of seasonal and occasion specific hair accessories, increasing consumer preference for durable and comfortable materials, expanding innovation in multifunctional and decorative hair accessories.

The growing focus on aesthetics is expected to propel the growth of the hair accessories market in the coming years. Aesthetics refers to the emphasis on enhancing personal appearance, style, and grooming to achieve a visually appealing look. This focus continues to intensify as consumers increasingly use personal style as a form of self-expression, helping them showcase individuality and boost confidence across social, professional, and digital environments. Hair accessories play a key role in enhancing aesthetics by adding style, personalization, and visual appeal to hairstyles and overall appearance. For instance, in December 2024, according to the US Bureau of Labor Statistics, a US-based federal government agency, consumer spending on personal care products and services increased by 9.7% in 2023 compared to 2022. Therefore, the increasing emphasis on aesthetics is driving demand in the hair accessories market.

Major companies operating in the hair accessories market are focusing on developing innovative products, such as two-row claw clips, to improve grip strength while reducing hair tension and breakage. Two-row claw clips are designed with dual rows of teeth that provide a stronger and more secure hold, helping keep hair in place with less strain and improved comfort for extended wear. For example, in February 2024, GIMME Beauty, a US-based hair accessories and hair solutions company, launched Double Claw Clips, a redesigned claw-clip line engineered to deliver a strong yet gentle hold for all hair types. These clips feature a unique double-row teeth structure, a velvet-like smooth finish to minimize tugging, and variants such as the Double Claw Clip Duo and the Large Barrel Double Claw Clip. The product line enhances everyday styling comfort, durability of hold, and protection against hair breakage, enabling consumers to achieve secure and polished looks with reduced hair stress.

In January 2024, Firelight Capital Partners LLC, a US-based private equity firm, acquired Fromm International for an undisclosed amount. Through this acquisition, Firelight Capital Partners aims to strengthen its presence in the beauty and personal-care segment by leveraging Fromm’s established brands and extensive distribution network to accelerate growth and brand expansion. Fromm International Inc. is a US-based manufacturer and distributor of grooming tools, hair accessories, brushes, combs, salon shears, salon apparel, and everyday beauty essentials for both professional and consumer markets.

Major companies operating in the hair accessories market report are Hairline Illusions LLC, Henry Margu Inc., Goody Products Inc., Diana Enterprise Inc., Conair Corporation, J & D Beauty Products Inc., Fromm Holding AG, Annie International Inc., Silke London Ltd., Hair Drama Company, Bunzee Bands, Riot Accessories Ltd., SwirlyCurly LLC, Good Hair Days, Jennifer Behr LLC, Lele Sadoughi LLC, PuffCuff LLC, Dongguan Yuanshan Webbing & Accessories Co. Ltd., Sta-Rite Ginnie Lou Inc., Novita Hair accessories, Evita Peroni International A/S, Claires Holdings LLC, Wigsroyal Hair Products, Vivica A. Fox Hair Collection.

North America was the largest region in the hair accessories market in 2025.Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the hair accessories market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the hair accessories market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The hair accessories market consists of sales of barrettes, cloth ornaments, and hair ribbons. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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