Personal Care Shower and Bath Global Market Report 2024

The personal care shower and bath market size has grown strongly in recent years. It will grow from $58.93 billion in 2023 to $63.1 billion in 2024 at a compound annual growth rate (CAGR) of 7.1%. The growth observed in the historical period can be attributed to changing consumer lifestyles, increasing awareness of health and wellness, product innovation and diversity, urbanization, and busy lifestyles influenced by social and cultural factors.

The personal care shower and bath market size is expected to see strong growth in the next few years. It will grow to $84.01 billion in 2028 at a compound annual growth rate (CAGR) of 7.4%. The forecasted growth is driven by a continued focus on health and wellbeing, environmental sustainability, demand for natural and organic ingredients, customization and personalization trends, and the dominance of e-commerce. Major trends include clean beauty, multifunctional products, heritage ingredients, and the rise of indie and niche brands.

The escalating demand for ayurvedic products is a key factor propelling the growth of the personal care shower and bath market. Ayurveda, rooted in traditional Indian medicine, emphasizes the use of natural ingredients such as herbs and essential oils. These ayurvedic products, known for their natural composition, are increasingly incorporated into personal care routines during showers and baths. They contribute to maintaining the body in optimal condition and are suitable for various skin types. Notably, in August 2023, as reported by Saffron Media Pvt Ltd., an India-based media company, the fiscal year 2022-23 witnessed a notable increase in the exports of Ayush and herbal products from India, reaching $628.5 million. This surpassed the corresponding figure of $612.1 million recorded in the previous fiscal year. The robust growth in the export of ayurvedic and herbal products underscores the rising global demand for such products in the healthcare sector, consequently driving the expansion of the personal care shower and bath market.

The surge in e-commerce is a pivotal driver behind the anticipated growth of the personal care shower and bath market. E-commerce, also known as electronic commerce, has fundamentally transformed the landscape of buying and selling goods and services by leveraging the internet. This transformation extends to the realm of personal care products, where online platforms offer a convenient and often discounted means of acquiring items such as shampoos, soaps, and bath bombs, all from the comfort of one's own home. As of November 2023, data from The United States Census Bureau, a federal agency based in the United States, reveals a substantial 7.6% increase (±1.2%) in the e-commerce estimate for the third quarter of 2023 compared to the same period in 2022. During the third quarter of 2023, e-commerce sales constituted 15.6% of the total sales. This robust growth in e-commerce activities underscores its increasing prevalence and influence, consequently driving the expansion of the personal care shower and bath market.

The prevailing trend in the personal care shower and bath market centers around the introduction of innovative products, a strategic move adopted by major industry players to reinforce their market standing. Notably, leading companies are actively unveiling novel offerings to enhance their market presence. A case in point is Blueland, a prominent US-based firm specializing in the creation of environmentally friendly cleaning products. In May 2022, the company launched a groundbreaking product known as Body Wash Refills. Distinguished as a pioneering formula, it undergoes a transformative process into a luxurious creamy gel upon contact with water. The product is accompanied by a starter set, featuring a refillable Forever Bottle and a compostable body wash powder packet. Boasting skin-friendly components such as oat, vitamin E, coconut acid, and kaolin clay, the formulation is also devoid of phthalates and parabens. This strategic product innovation underscores the commitment of major players to not only sustain but also advance their positions within the dynamic personal care shower and bath market.

Prominent entities within the personal care shower and bath market are actively directing their focus towards the development of cutting-edge solutions, with a notable emphasis on innovations such as micromoisture technology. This revolutionary technology involves a formula that deposits millions of minuscule moisturizing droplets onto the skin, purporting to effectively preserve, enhance, and regenerate moisture throughout the entire day. A case in point is Dove, a renowned UK-based provider of personal care products, which, in February 2023, introduced Dove Body Wash With 24-hour Renewing MicroMoisture. This product represents a specialized body wash formulation designed to deeply moisturize and nourish the skin, claiming to provide lasting hydration for up to 24 hours. The formula is enriched with plant-based moisturizers, stearic, and palmitic fatty acids, contributing to the restoration of the skin's natural moisture barrier and the prevention of dryness. This strategic introduction aligns with the broader industry trend of major companies spearheading advancements to meet evolving consumer demands in the personal care shower and bath sector.

In December 2022, Marico SEA Limited, a prominent consumer products company, successfully completed the acquisition of Beauty X Corporation for an undisclosed sum. This strategic move by Marico Ltd is geared towards extending its footprint in the female personal care products category. The acquisition serves as a collaborative effort for both entities to enhance their profitability and geographical reach. Beauty X Corporation, headquartered in Vietnam, specializes in the manufacturing of skin care products, including shower gels, face wash, lotions, shampoos, and various other personal care items. The integration of Beauty X Corporation aligns with Marico's strategic vision to diversify and strengthen its presence in the competitive market of personal care products.

Major companies operating in the personal care shower and bath market report are Procter & Gamble Company, Unilever PLC, Johnson & Johnson Consumer Inc., L'Oréal S.A., Henkel AG & Co. KGaA, Godrej Consumer Products Limited, Colgate-Palmolive, Reckitt Benckiser Group PLC, Estée Lauder Inc., Kao Corporation, Beiersdorf AG, ITC Limited, Amway, Shiseido, Natura & Co., Lion Corporation, Avon Beauty Products Pvt. Ltd., L'Occitane en Provence, The Body Shop International Limited, GOJO Industries Inc., Crabtree & Evelyn, The Honest Company, Burt's Bees, Dr. Bronner's, Molton Brown, 3Lab Inc., Plum Island Soap Co., L'Artisan Parfumeur, The Face Shop, Method Products.

Asia-Pacific was the largest region in the personal care shower and bath market in 2023. The regions covered in the personal care shower and bath market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the personal care shower and bath market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary types of personal care shower and bath products include shower cream or gel, bar soap, body wash, shower oil, bath additives, and others. Shower creams and gels are specifically designed for regular body washing during showers, offering a gentle and luxurious watery texture. Products such as shower cream or gel-based formulations for showers and baths emphasize a skin-friendly approach, often incorporating natural alternatives to microbeads. These personal care products are available in various forms, including solids, gels, jellies, and liquids, and are distributed through channels such as supermarkets, hypermarkets, convenience stores, online retail stores, and others. The end-users for these products are both men and women.

The personal care shower and bath market research report is one of a series of new reports that provides personal care shower and bath market statistics, including personal care shower and bath industry global market size, regional shares, competitors with a personal care shower and bath market share, detailed personal care shower and bath market segments, market trends and opportunities, and any further data you may need to thrive in the personal care shower and bath industry. This personal care shower and bath market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The personal care shower and bath market consists of sales of natural hair care products, natural body wash, skincare regimen, natural lotion, mouthwash, bubble bath, shaving cream. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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