Organic Personal Care Global Market Report 2024

Organic personal care refers to the incorporation of ingredients in personal care products that adhere to the same standards as organic food. These products exclude harsh chemicals, pesticides, and fertilizers, relying solely on natural materials.

The primary types of products in organic personal care include skin care, hair care, oral care, nail care, fragrances, and others. Skincare encompasses a range of products designed to support skin integrity, enhance its appearance, and address various skin conditions. This category includes specialties such as cleansing and exfoliating, waxing, laser hair removal, moisturizing, and the application of makeup to improve overall appearance. Organic personal care products cater to both male and female customers and are distributed through various channels, including hypermarkets or supermarkets, specialist retail stores, online retail platforms, and others.

The organic personal care market research report is one of a series of new reports that provides organic personal care market statistics, including organic personal care industry global market size, regional shares, competitors with an organic personal care market share, detailed organic personal care market segments, market trends and opportunities, and any further data you may need to thrive in the organic personal care industry. This organic personal care market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

The organic personal care market size has grown rapidly in recent years. It will grow from $21.3 billion in 2023 to $23.56 billion in 2024 at a compound annual growth rate (CAGR) of 10.6%. The growth observed in the historic period can be attributed to increased awareness of health and wellness, a rise in demand for natural and chemical-free products, growing concerns about synthetic ingredients in personal care, the influence of eco-friendly and sustainable consumer choices, and the expansion of organic and natural product certifications.

The organic personal care market size is expected to see rapid growth in the next few years. It will grow to $35.13 billion in 2028 at a compound annual growth rate (CAGR) of 10.5%. The anticipated growth in the forecast period can be attributed to the rise in disposable income and consumer purchasing power, a growing preference for sustainable and ethical beauty practices, increased adoption of organic personal care products in emerging markets, a heightened focus on transparency and traceability in supply chains, and the increasing popularity of cruelty-free and vegan beauty products. Key trends expected in the forecast period include the development of hybrid products that combine organic and technology-driven ingredients, the expansion of gender-neutral and inclusive organic personal care lines, the integration of probiotics and fermentation in skincare formulations, the customization of organic personal care products for individual needs, and ongoing technological advancements in organic product formulation.

The organic personal care market is experiencing significant growth, primarily propelled by the increasing preference for organic products. Organic beauty products are characterized by certified organic ingredients that offer various medicinal benefits with minimal to no side effects, meeting stringent privacy standards. Consumer demand for organic goods has led to a substantial impact on the organic personal care industry. Companies are actively developing new products and reformulating existing offerings to incorporate predominantly organic ingredients, capitalizing on the substantial growth potential of the land-to-face movement. For instance, a Prodge survey conducted in July 2021 revealed that 34% of consumers prefer natural and organic skincare when given the option. Therefore, the growing preference for organic products is anticipated to drive the organic personal care market's growth.

The increasing trend towards veganism is poised to contribute to the growth of the organic personal care market. Veganism in cosmetics involves the use of products that are free from any animal-derived ingredients or by-products. Vegan formulations in organic personal care products indicate the absence of animal-derived elements. A survey conducted by the Vegan Society in July 2021 among 1000 people in the UK reported that 97% of British shoppers wish to see more vegan-verified cosmetics and toiletries. The rising inclination towards veganism serves as a driving force for the organic personal care market's expansion.

Product innovation stands out as a prominent trend gaining traction in the organic personal care market. Major companies in the sector are strategically investing in innovative product development to solidify their market presence. For example, Beiersdorf AG, a Germany-based personal-care products company, introduced personalized face care through the launch of the O. W. N. brand in February 2021. O. W. N. exemplifies the company's commitment to organic, personalized skincare innovations, leveraging artificial intelligence and a proprietary algorithm based on individual needs and scientific insights.

Major players in the organic personal care market are actively introducing organic baby skin care solutions to gain a competitive edge. These solutions involve the use of natural and organic products that are devoid of harmful chemicals, ensuring gentleness on a baby's delicate skin. Godrej Consumer Products Limited (GCPL), an India-based consumer goods company, launched Goodnessme in October 2021, offering a premium range of certified organic baby skin care products. These products, certified by ECOCERT, France, focus on minimizing the use of harmful chemicals due to the sensitive nature of infant skin.

In March 2021, Croda, a UK-based company providing comprehensive solutions for personal care brands, successfully acquired Alban Muller International, a French-based company specializing in natural and botanical personal and beauty care products. This strategic acquisition enhances Croda’s portfolio of sustainable active ingredients, reinforcing its position in the personal care market.

Major companies operating in the in the organic personal care market report are Aveda Corporation, Burt's Bees Inc., Estée Lauder Companies Inc., Amway Corporation, Bare Escentuals Beauty Inc., Body Shop International Limited, Yves Rocher SA, Beiersdorf AG, Neutrogena Corporation, Thesis Beauty - Organic, Vegan, Eco-Friendly Skincare, Natura Cosmeticos SA, Weleda AG, Expanscience Laboratories, Pechoin Cosmetic Co. Ltd., Eminence Organic Skincare Inc., Shea Terra Organics LLC, L'Oréal SA, Korres Natural Products SA, Groupe Yves Rocher, The Hain Celestial Group Inc., Arbonne International LLC, Aubrey Organics Inc., Dr. Bronner's Magic Soaps, Desert Essence, Avalon Organics, California Baby LLC, Earth Mama Organics LLC, Essential Oils Products, Juice Beauty Inc., Nourish Organic Inc., Tata Harper Skincare, Alba Botanica Inc., Andalou Naturals manufactures eco-friendly consumer products, W. S. Badger, John Masters Organics Inc., Acure Pharma Private Limited

North America was the largest region in the organic personal care market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the organic personal care market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the organic personal care market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The organic personal care market consists of sales of roasted coffee, serums, moisturizers, exfoliators, body lotions, and eye creams. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified)).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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