Luxury Hair Care Products Market Report 2025

This Luxury Hair Care Products market report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The luxury hair care products market size has grown strongly in recent years. It will grow from $23.87 billion in 2024 to $25.72 billion in 2025 at a compound annual growth rate (CAGR) of 7.7%. The growth in the historic period can be attributed to consumer awareness, income levels, celebrity endorsements, distribution channels.

The luxury hair care products market size is expected to see strong growth in the next few years. It will grow to $35.25 billion in 2029 at a compound annual growth rate (CAGR) of 8.2%. The growth in the forecast period can be attributed to rising beauty consciousness, global market expansion, eco-friendly trends. Major trends in the forecast period include customization and personalization, innovation, tech integration, health-driven products, clean beauty.

The increasing penetration of e-commerce platforms is anticipated to drive growth in the luxury hair care market. The e-commerce retail market involves purchasing goods over the internet, including the transfer of money and data to complete these transactions. This market facilitates the luxury hair care sector by enabling seamless transactions, direct sales of products and services to consumers, and home delivery of products. For example, in February 2024, the Census Bureau, a US-based government agency, reported that seasonally adjusted retail e-commerce sales reached $285.2 billion in the fourth quarter of 2023, reflecting a 0.8% increase from the previous quarter. Total retail sales during this period were estimated at $1.83 trillion, marking a 0.4% rise from the third quarter. Compared to the fourth quarter of 2022, e-commerce sales increased by 7.5%, while total retail sales grew by 2.8%. Consequently, the rising penetration of e-commerce platforms is expected to enhance demand for luxury hair care in the forecast period.

The increasing personal disposable income is set to elevate the demand for luxury hair care products. Personal disposable income, representing the amount available for personal spending and saving after deductions, plays a crucial role as consumers allocate a portion of it to indulge in quality grooming with luxury hair care products. A report by the US Department of Commerce's Bureau of Economic Analysis in October 2023 indicated a monthly increase of $77. 8 billion in personal income in September 2023 compared to August 2023. This rise signifies a 0. 3% monthly increase. Consequently, the surge in personal disposable income is propelling the growth of the luxury hair care products market.

A prominent trend in the luxury hair care market is product innovation, with companies actively seeking new formulations to enhance their market position. For instance, Medimix, an India-based cosmetic products manufacturer, introduced the organic total care shampoo in its hair care portfolio in May 2022. This shampoo, enriched with wheat protein and nine natural herbs, offers benefits such as minimizing hair loss, anti-dandruff properties, and effective conditioning.

Major players in the luxury hair care market are concentrating on the development of vibrant and long-lasting hair colors to maintain a competitive advantage. Vibrant and long-lasting hair colors are characterized by rich, intense hues that retain their brilliance over an extended period, requiring minimal fading or touch-ups. John Paul Mitchell Systems, a US-based manufacturer of hair care products, unveiled the Colorways collection in September 2023. This professional product line enhances the depth, dimension, and shine of hair while ensuring vibrant and enduring color, promoting overall hair health.

In June 2022, iBeauty Brands, a US-based wholesaler of beauty products, acquired Sultra for an undisclosed amount. After the acquisition, both companies are committed to delivering high-quality tools designed for stylists while ensuring they remain accessible to consumers, aligning with their core mission. Sultra is a US-based manufacturer of luxury hair tools.

Major companies operating in the luxury hair care products market include L'Oreal S. A., The Estee Lauder Companies Inc., Seven LLC, Kao Corporation, KOSÉ Corporation, Shiseido Company Limited, Unilever plc, Jose Eber Hair, Oribe Hair Care LLC, Rahua (Amazon Beauty Inc.), Aesop, The Procter & Gamble Company, CFEB Sisley, Olaplex Inc., Philip B. Botanicals, Aveda corporation, Bumble and bumble Products LLC, Christophe Robin, Leonor Greyl, Sachajuan Haircare, Amika, Ouai Haircare, John Paul Mitchell Systems, Revlon Consumer Products Corporation, Schwarzkopf Professional, Wella AG.

Asia-Pacific was the largest region in the luxury hair care market in 2024. The regions covered in the luxury hair care products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the luxury hair care products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

Luxury hair care refers to high-end hair care products that are marketed and sold at a premium price point to consumers. These products typically contain highly concentrated and premium ingredients compared to regular or generic brands. Luxury hair care items are sought after by individuals who prioritize the overall health and quality of their hair.

The main types encompassed in the luxury hair care market include shampoos, conditioners, hair coloring products, hair styling products, hair oil, and other related product types. Shampoo is a cleansing product specifically designed for washing the hair. Luxury hair care products are distributed through various channels, including supermarkets and hypermarkets, departmental stores, specialty stores, e-commerce platforms, and other distribution channels.

The luxury hair care market research report is one of a series of new reports that provides overnight luxury hair care market statistics, including luxury hair care industry global market size, regional shares, competitors with an luxury hair care market share, detailed luxury hair care market segments, market trends and opportunities, and any further data you may need to thrive in the luxury hair care industry. This luxury hair care market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The luxury hair care market consists of sales of hair serum, hair wax, hair mousse, heat protectant spray, sea salt spray and curl enhancing cream. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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