Overnight Face Mask Global Market Report 2024

Overnight face masks are formulated with ingredients that have the capability to penetrate the skin and are applied before bedtime. These masks are designed to address specific skin issues such as hyperpigmentation, stress, dullness, or uneven skin tone, functioning as both a barrier and sealant.

The primary types of overnight face mask products include creams and gels, as well as sheets. Overnight face mask creams are formulations of medication for topical use with a water base. Distribution channels for overnight face masks encompass hypermarkets or supermarkets, convenience stores, specialty stores, online platforms, and other channels. These products cater to users of all genders, including men, women, and children.

The overnight face mask market research report is one of a series of new reports that provides overnight face mask market statistics, including overnight face mask industry global market size, regional shares, competitors with an overnight face mask market share, detailed overnight face mask market segments, market trends and opportunities, and any further data you may need to thrive in the overnight face mask industry. This overnight face mask market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The overnight face mask market size has grown strongly in recent years. It will grow from $23.62 billion in 2023 to $25.56 billion in 2024 at a compound annual growth rate (CAGR) of 8.2%. The growth observed in the historic period can be attributed to skincare trends, effective marketing strategies employing influencers, a rise in disposable income among consumers, and increased consumer education regarding skincare.

The overnight face mask market size is expected to see strong growth in the next few years. It will grow to $34.98 billion in 2028 at a compound annual growth rate (CAGR) of 8.2%. The anticipated growth in the forecast period can be attributed to the growth of e-commerce, increasing sustainability concerns among consumers, and global health trends. Key trends expected in the forecast period include the rising popularity of customization in skincare products, integration of technology in product offerings, and continuous innovation in skincare formulas.

The overnight face mask market is anticipated to witness growth, primarily driven by the increasing prevalence of skin-related concerns. Factors such as work-life stress, a hectic lifestyle, busy schedules, and improper diet contribute to the rising skin-related problems, leading consumers to seek solutions like overnight face masks. Adequate sleep is crucial for overall health, prompting consumers to turn to skincare products, including overnight face masks. For instance, in 2022, the American Academy of Dermatology Association reported the detection of 97,920 noninvasive and 99,780 invasive melanoma cases in the US, highlighting the growing skin-related issues. Therefore, the demand for overnight face masks is expected to surge to address these concerns.

The growth of e-commerce is set to play a significant role in the expansion of the overnight face mask market. E-commerce, involving the electronic buying and selling of goods and services, offers a convenient platform for consumers to purchase overnight face masks. With a vast selection and prompt delivery, e-commerce has become a preferred channel for acquiring skincare products. In 2022, the International Trade Administration noted that consumer e-commerce constitutes 30% of the UK's total retail sector, with an annual revenue surpassing $120 billion. The rise in online purchases, with 82% of UK residents making at least one online purchase in 2021, is a testament to the growing influence of e-commerce on the overnight face mask market.

Product innovation is a prominent trend in the overnight face mask market, with companies actively developing new products to meet consumer demands and strengthen their market presence. For example, in January 2022, Kiehl's LLC launched an Overnight Hydrating Face Mask containing 10.5% squalene to nourish and stabilize the skin barrier, addressing the need for effective skincare solutions.

Major companies in the overnight face mask market are concentrating on developing clinically proven products to gain a competitive advantage. Clinically proven overnight face masks are designed to rejuvenate the skin during sleep, offering a refreshed and radiant appearance in the morning. For instance, in December 2021, Farmacy Beauty introduced its 10% Niacinamide Night Mask, clinically tested to enhance skin texture and tone, minimize pores, and fortify the skin's moisture barrier. The mask, enriched with key ingredients like 10% niacinamide and 3% panthenol, aims to promote a smooth, uniformly radiant complexion.

In April 2021, L’Oréal, a French-based personal care company, acquired Takami Co. for an undisclosed amount. This strategic move allows L’Oréal to leverage Takami Co. 's expertise in prestigious beauty treatments and omnichannel distribution, complementing L’Oréal's existing brand portfolio. Takami Co., based in Tokyo, operates in the overnight face mask market.

Major companies operating in the in the overnight face mask market report are L'Oréal S. A., Laniege (Amorepacific Corporation), e. l. f. Cosmetics Inc., The Body Shop International Limited, Peter Thomas Roth Labs LLC, Lotus Herbals Pvt. Ltd., Unilever Plc, The Estée Lauder Companies Inc., Avon Products, Inc., Amorepacific Corporation, Origins Natural Resources, Inc., Jurlique International Pty Ltd., Farmacy Beauty LLC, Shiseido Company, Limited, The Procter & Gamble Company, Johnson & Johnson Inc., Kao Corporation, Avon Products Inc., Revlon Consumer Products Corporation, Coty Inc., Beiersdorf AG, Neutrogena Corporation, Fresh Cosmetics Limited, Groupe Clarins, Dermalogica Inc., Murad LLC, Mario Badescu Skin Care Inc., First Aid Beauty Limited, Galderma S. A., Vellvette Lifestyle Private Limited

Asia-Pacific was the largest region in the overnight face mask market in 2023. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the overnight face mask market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the overnight face mask market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The overnight face masks market consists of sales of glow masks, hydrating masks, sandalwood & rosewater face mask, fruit masks, and vitamin-based masks. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified)).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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