The homeware market size is expected to see strong growth in the next few years. It will grow to $199.56 billion in 2030 at a compound annual growth rate (CAGR) of 6.8%. The growth in the forecast period can be attributed to technological integration in smart homes, eco-conscious consumer trends, online retail penetration, modular furniture innovation, adoption of AI-driven home design solutions. Major trends in the forecast period include increasing preference for modular and multi-functional furniture, growing adoption of minimalist and space-saving designs, rising demand for eco-friendly and biodegradable homeware products, expansion of online homeware retail channels, personalized and customizable home décor solutions.
The rising trend of urbanization is anticipated to drive the expansion of the homeware market in the coming years. Urbanization refers to the continuing increase in the share of the global population living in urban areas, as people move from rural regions to cities and towns in search of improved living standards, job opportunities, and access to essential services. This growth in urbanization is fueled by ongoing demographic shifts toward city living, supported by global population growth and economic progress. The homeware market benefits from urbanization because city dwellers require more functional, space-efficient, and aesthetically designed products suited for smaller living spaces and contemporary lifestyles. For example, in November 2025, according to the United Nations Department of Economic and Social Affairs, a US-based Secretariat-level department of the United Nations, approximately 45% of the world’s 8.2 billion people live in cities, and between now and 2050, about two-thirds of global population growth is expected to occur in urban areas, with most of the remaining growth in towns. Consequently, the increasing urbanization is fueling the growth of the homeware market.
Major companies operating in the homeware market are concentrating on incorporating sensory-driven design innovations, such as aroma diffusion products, to enhance home ambience, comfort, and lifestyle experiences. Aroma diffusion products are home fragrance devices that disperse scented oils into indoor spaces using controlled diffusion systems, allowing features such as ambient scent distribution, mood enhancement, and customization of living environments. For instance, in November 2025, Transparent, a Sweden-based consumer electronics and design company, introduced the Transparent Aroma Diffuser, an aroma diffusion product aimed at elevating home living spaces by combining fragrance delivery with minimalist interior aesthetics, featuring a transparent glass enclosure, modular design, and essential oil compatibility. The Transparent Aroma Diffuser enhances home ambience and sensory engagement by uniting functional fragrance diffusion with modern homeware design.
In May 2025, HomesToLife Ltd, a Singapore-based home furniture products company, acquired HTL Marketing Pte Ltd for an undisclosed amount. Through this acquisition, HomesToLife seeks to expand its global presence across Asia-Pacific, Europe, and North America by utilizing HTL Marketing’s international network, customer base, and supply capabilities to enhance revenue and profitability. HTL Marketing Pte Ltd is a Singapore-based company specializing in premium upholstered sofas and leather materials for sofa manufacturing.
Major companies operating in the homeware market are Walmart Inc., Carrefour SA, Whirlpool Corporation, Kohl's Corporation, Newell Brands Inc., Williams-Sonoma Inc., Kohler Co., GE Appliances, Herman Miller Inc., HNI Corporation, Conair Corporation, ARC International, Fiskars Group, Tupperware Brands Corporation, Villeroy & Boch, Libbey Inc., Lifetime Brands Inc., The Oneida Group, LocknLock India, Corelle Brands LLC, Royal Doulton, Lenox Corporation, Crown Brands LLC, Meyer Corporation, Zepter International, Inter IKEA Systems B.V., International Cookware SAS, Wedgwood, Sambonet Paderno Industrie S.p.A., Bormioli Luigi S.p.A., Groupe SEB.
North America was the largest region in the homeware market in 2025. The regions covered in the homeware market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the homeware market report are Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
The homeware market consists of sales of curtains, bed covers¸ household equipment, cushions, tablecloths and decorative craft products. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
Executive Summary
Homeware Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses homeware market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for homeware? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The homeware market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Product Type: Home Decoration; Furniture; Soft Furnishings; Kitchenware; Home Appliances; Lighting; Storage and Flooring; Bathroom Accessories and Cleaning; Tableware and Hardware Tools; Other Products2) By Application: Residential; Commercial
3) By Distributional Channel: Homeware Stores; Franchised Stores; Departmental Stores; Online Stores; Specialty Stores
Subsegments:
1) By Home Decoration: Wall Art (Paintings, Prints, Mirrors); Decorative Accessories (Vases, Sculptures, Candles); Rugs and Carpets; Curtains and Drapes2) By Furniture: Living Room Furniture (Sofas, Coffee Tables); Bedroom Furniture (Beds, Dressers); Dining Room Furniture (Tables, Chairs); Office Furniture (Desks, Chairs)
3) By Soft Furnishings: Cushions and Throws; Bed Linens (Sheets, Duvet Covers); Table Linens (Tablecloths, Runners)
4) By Kitchenware: Cookware (Pots, Pans); Bakeware (Baking Sheets, Cake Pans); Utensils (Cutlery, Spatulas); Storage Containers
5) By Home Appliances: Major Appliances (Refrigerators, Washers, Dryers); Small Appliances (Blenders, Toasters, Coffee Makers); Kitchen Gadgets
6) By Lighting: Ceiling Lights (Chandeliers, Flush Mounts); Table and Floor Lamps; Wall Sconces; Outdoor Lighting
7) By Storage and Flooring: Shelving Units; Baskets and Organizers; Flooring Solutions (Laminate, Tile, Carpet)
8) By Bathroom Accessories and Cleaning: Bath Mats and Towels; Shower Curtains and Organizers; Cleaning Tools (Mops, Brooms)
9) By Tableware and Hardware Tools: Dinnerware Sets (Plates, Bowls); Glassware and Cutlery; Hand Tools and Power Tools; Hardware Supplies (Screws, Nails)
10) By Other Products: Home Fragrances (Candles, Diffusers); Pet Accessories; Seasonal Decorations
Companies Mentioned: Walmart Inc.; Carrefour SA; Whirlpool Corporation; Kohl's Corporation; Newell Brands Inc.; Williams-Sonoma Inc.; Kohler Co.; GE Appliances; Herman Miller Inc.; HNI Corporation; Conair Corporation; ARC International; Fiskars Group; Tupperware Brands Corporation; Villeroy & Boch; Libbey Inc.; Lifetime Brands Inc.; the Oneida Group; LocknLock India; Corelle Brands LLC; Royal Doulton; Lenox Corporation; Crown Brands LLC; Meyer Corporation; Zepter International; Inter IKEA Systems B.V.; International Cookware SAS; Wedgwood; Sambonet Paderno Industrie S.p.a.; Bormioli Luigi S.p.a.; Groupe SEB
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Homeware market report include:- Walmart Inc.
- Carrefour SA
- Whirlpool Corporation
- Kohl's Corporation
- Newell Brands Inc.
- Williams-Sonoma Inc.
- Kohler Co.
- GE Appliances
- Herman Miller Inc.
- HNI Corporation
- Conair Corporation
- ARC International
- Fiskars Group
- Tupperware Brands Corporation
- Villeroy & Boch
- Libbey Inc.
- Lifetime Brands Inc.
- The Oneida Group
- LocknLock India
- Corelle Brands LLC
- Royal Doulton
- Lenox Corporation
- Crown Brands LLC
- Meyer Corporation
- Zepter International
- Inter IKEA Systems B.V.
- International Cookware SAS
- Wedgwood
- Sambonet Paderno Industrie S.p.A.
- Bormioli Luigi S.p.A.
- Groupe SEB
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 153.31 Billion |
| Forecasted Market Value ( USD | $ 199.56 Billion |
| Compound Annual Growth Rate | 6.8% |
| Regions Covered | Global |
| No. of Companies Mentioned | 32 |


