Homeware Market Report 2025

The homeware market size has grown steadily in recent years. It will grow from $139.08 billion in 2024 to $145.32 billion in 2025 at a compound annual growth rate (CAGR) of 4.5%. The growth in the historic period can be attributed to demographic changes, economic conditions, consumer preferences, market competition, environmental awareness, retail landscape.

The homeware market size is expected to see strong growth in the next few years. It will grow to $191.2 billion in 2029 at a compound annual growth rate (CAGR) of 7.1%. The growth in the forecast period can be attributed to smart home integration, sustainable practices, urbanization, global economic outlook, health and wellness focus. Major trends in the forecast period include personalization, global influences in design, virtual try-before-you-buy, digital marketing trends, minimalist design.

The increasing expenditure by consumers on home interior design and household furnishings is expected to drive the growth of the homeware market in the future. Customers are looking for customized living spaces with appealing interiors and furnishings, and the COVID-19 pandemic has further heightened spending on home renovations and decorations. As a result of the pandemic, millions of individuals are purchasing new homes and upgrading their current ones, leading to a notable increase in site traffic and spending within the retail home furnishings sector. For example, in May 2023, the Office for National Statistics, a UK government department, reported that in the financial year ending (FYE) 2022, the average weekly household expenditure was approximately $635.5 (£528.80), reflecting a nominal increase of around $56.7 (£47.30), or 10%, compared to FYE 2021. Therefore, the rise in consumer spending on home interiors and furnishings is expected to significantly contribute to the growth of the homeware market.

The rise in urbanization is anticipated to significantly boost the growth of the homeware market. Urbanization refers to the expansion and development of cities, often involving the migration of populations from rural to urban areas. This trend fuels the homeware market by creating a heightened demand for functional, space-efficient, and visually appealing products designed for urban living environments. For example, in April 2022, the World Economic Forum, a Switzerland-based independent international organization, reported that over 4.3 billion people, or 55% of the global population, resided in urban areas, with projections indicating this figure could increase to 80% by 2050. Thus, the ongoing trend of urbanization is driving growth in the homeware market.

The use of social media platforms by homeware product manufacturers is a key trend in the homeware market. Companies are leveraging social media marketing to build a strong network of brand enthusiasts, collaborating with a diverse spectrum of influencers. For example, in March 2023, White Domus, an India-based luxury home decor company, launched a collection of sculptural coffee tables, such as the Toledo Coffee Table, inspired by the rich heritage of Toledo, Spain, and promoted through social media platforms.

Major companies are focusing on innovative products such as cultural handmade ceramic homeware to meet consumer preferences for unique, artisanal, and eco-friendly options. Cultural handmade ceramic homeware reflects traditional craftsmanship and regional influences. For example, in November 2022, JAYPORE, an India-based homeware company, launched the Valleys of Sahyadri Homeware Collection inspired by Maharashtra's Paithani design legacy. The collection features exclusive homeware adorned with Paithani prints, asawalis, and traditional crafts such as Mashru, Himroo, and Baraque designs.

In April 2022, Masimo Corporation, a medical technology firm based in California, acquired Sound United for an undisclosed sum. This acquisition is intended to enhance Masimo's product lineup by incorporating advanced audio technologies into its offerings. This strategic initiative is expected to broaden Masimo's presence in the consumer audio market, aligning with its goal of delivering innovative healthcare solutions. Sound United, a US-based company recognized for its premium audio brands like Denon, Marantz, and Polk Audio, specializes in providing high-quality home audio solutions.

Major companies operating in the homeware market include Walmart Inc., Carrefour SA, Whirlpool Corporation, Kohl's Corporation, Newell Brands Inc., Williams-Sonoma Inc., Kohler Co., GE Appliances, Herman Miller Inc., HNI Corporation, Conair Corporation, ARC International, Fiskars Group, Tupperware Brands Corporation, Villeroy & Boch, Libbey Inc., Lifetime Brands Inc., The Oneida Group, LocknLock India, Corelle Brands LLC, Royal Doulton, Lenox Corporation, Crown Brands LLC, Meyer Corporation, Zepter International, Inter IKEA Systems B.V., International Cookware SAS, Wedgwood, Sambonet Paderno Industrie S.p.A., Bormioli Luigi S.p.A., Groupe SEB.

North America was the largest region in the homeware market in 2024. The regions covered in the homeware market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the homeware market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Homeware refers to products aiding in home renovation, used for indoor furnishings and layouts, playing a crucial role in enhancing the home's look and feel.

The main types of products in homeware are home decoration, furniture, soft furnishings, kitchenware, home appliances, lighting, storage and flooring, bathroom accessories and cleaning, tableware and hardware tools, and others. Soft furnishings are fabrics or textiles employed in the home. It includes linens, such as bath and dish towels, table linens, shower curtains, bathroom ensembles, sheets, pillowcases, mattresses, blankets, comforters, rugs and carpeting, draperies, curtains, and upholstery textiles. The products are distributed through homeware stores, franchised stores, departmental stores, online stores, specialty stores and are used for residential and commercial purposes.

The homeware market research report is one of a series of new reports that provides homeware statistics, including homeware industry global market size, regional shares, competitors with homeware market share, detailed homeware market segments, market trends and opportunities, and any further data you may need to thrive in the homeware industry. This homeware market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The homeware market consists of sales of curtains, bed covers¸ household equipment, cushions, tablecloths and decorative craft products. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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