Swimwear Market Report 2025

The swimwear market size has grown strongly in recent years. It will grow from $24.24 billion in 2024 to $26.03 billion in 2025 at a compound annual growth rate (CAGR) of 7.4%. The growth in the historic period can be attributed to rise of beach tourism, body positivity movement, cultural influences, seasonal demand, marketing campaigns.

The swimwear market size is expected to see strong growth in the next few years. It will grow to $34.92 billion in 2029 at a compound annual growth rate (CAGR) of 7.6%. The growth in the forecast period can be attributed to sustainability focus, resort wear integration, inclusive sizing and body positivity, customization and personalization, athleisure influence. Major trends in the forecast period include versatility in design, digital innovation in retail, bold prints and colors, celebrity collaborations, modest swimwear options, virtual try-on technologies.

The swimwear market is expected to witness growth propelled by the growing consumer inclination towards water activities. Increasing popularity of water sports for health reasons and the surge in international water sporting events have encouraged consumer participation in water-related recreational activities. Notably, in October 2023, data from the Livestrong Foundation, a US-based nonprofit organization, indicated that over 91 million Americans, or 31% of the population, engage in swimming in natural bodies of water annually. This surge in outdoor swimming for health and recreation is a significant contributor to the growth of the swimwear market.

The burgeoning e-commerce sector is poised to propel the swimwear market's growth. The convenience, accessibility, size guidance, reviews, and tracking facilities offered by e-commerce platforms foster consumer engagement and drive swimwear sales. The United States Census Bureau reported a 7.5% increase in e-commerce estimates for the second quarter of 2023 compared to 2022, surpassing the overall retail sales rise of 0.6%. This escalating presence in the e-commerce landscape significantly boosts the swimwear market.

Leading companies in the swimwear market are increasingly developing eco-friendly materials, such as recycled fabrics, to meet consumer demands and enhance comfort. These recycled fabrics, which can be made from repurposed fishing nets and plastics, serve as sustainable alternatives that provide the durability and comfort of traditional materials while supporting environmental conservation efforts. For example, in January 2024, Vitamin A, a US-based manufacturer known for stylish and sustainable swimwear, introduced the ReLux collection. This line is crafted from an innovative fabric that combines 80% recycled ghost fishing nets and 20% recycled spandex. The ReLux collection aims to tackle the environmental issue of ghost nets - abandoned or lost fishing nets that significantly threaten marine life. It features bikinis and one-piece suits priced between $200 and $240. The material is designed to be both stretchy and soft, comparable to conventional swimwear fabrics, while also making a positive contribution to ocean conservation.

Leading companies in the swimwear market are increasingly forming partnerships to create new products and enhance their market positions. These collaborations encourage innovation, utilize complementary expertise, and expedite the development and commercialization of advanced solutions by pooling resources and capabilities. For example, in February 2024, Frankies Bikinis, a US-based swimwear brand, teamed up with Victoria’s Secret PINK, a US-based clothing brand, to launch a new collaborative label called PINK by Frankies Bikinis. This partnership aims to offer an exclusive collection that showcases trendy swimwear and loungewear, embodying the vibrant spirit of both brands.

In March 2022, Victoria’s Secret & Co., an American lingerie, clothing, and beauty retailer, acquired a minority interest in Frankies Bikinis, LLC for an undisclosed amount. Through this acquisition, Victoria’s Secret & Co. is focused on expanding its product portfolio and enter the beachwear market. Frankies Bikinis LLC is a US-based manufacturer of swimwear, apparel and other clothing products.

Major companies operating in the swimwear market include PVH Corp, Pentland Group, Wacoal, Perry Ellis International, Quiksilver Inc., Speedo International Limited, Arena S.p.A, Arena Italia S.p.A, La Perla Group, PARA S.p.A., Hosa Industrial Co Ltd., TYR Sport Inc., Seafolly, Jantzen Inc., Gottex Swimwear, Moeva Swimwear, Diana Sport, Eveden Group, Dolfin Swimwear, Calzedonia Group, Zoke, Seaspray Swimwear, NOZONE, LIVIN' SWIMWEAR, ND Swimwear, Derong Group, David Mare.

Asia-Pacific was the largest region in the swimwear market in 2024. The regions covered in the swimwear market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the swimwear market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Swimwear encompasses attire and accessories worn during water-based activities such as swimming, surfing, and sunbathing. Beyond aquatic sports, it's also worn at pool parties, resorts, and beaches for leisure activities.

Swimwear predominantly encompasses women’s swimwear, men’s swimwear, and accessories such as goggles and swim caps. Women’s swimwear includes garments and accessories specifically designed for women participating in water-based activities. Manufacturing typically involves fabrics such as nylon, polyester, spandex, and others, catering to men, women, and kids. Distribution of these products occurs through both online and offline channels.

The swimwear market research report is one of a series of new reports that provides swimwear market statistics, including swimwear industry global market size, regional shares, competitors with a swimwear market share, detailed swimwear market segments, market trends, and opportunities, and any further data you may need to thrive in the swimwear industry. This swimwear market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The swimwear market consists of sales of boardshorts, jammers, swim trunks, briefs, thongs, G-strings, one-piece, and bikinis. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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