Swimwear Market Report 2026

The swimwear market size has grown strongly in recent years. It will grow from $25.77 billion in 2025 to $27.67 billion in 2026 at a compound annual growth rate (CAGR) of 7.4%. The growth in the historic period can be attributed to rising participation in swimming and water sports, growth of beach tourism and resorts, increasing disposable income, fashion-driven consumer behavior, expansion of online retail channels.

The swimwear market size is expected to see strong growth in the next few years. It will grow to $36.19 billion in 2030 at a compound annual growth rate (CAGR) of 6.9%. The growth in the forecast period can be attributed to growing demand for sustainable and eco-friendly swimwear, increasing adoption of smart textiles, rising popularity of personalized and custom swimwear, expansion of direct-to-consumer (DTC) online platforms, innovation in performance-enhancing fabrics. Major trends in the forecast period include eco-friendly swimwear materials, customized & personalized swimwear, rapid fashion cycles & seasonal collections, online swimwear retail growth, functional & performance-enhanced swimwear.

The swimwear market is expected to witness growth propelled by the growing consumer inclination towards water activities. Increasing popularity of water sports for health reasons and the surge in international water sporting events have encouraged consumer participation in water-related recreational activities. Notably, in October 2023, data from the Livestrong Foundation, a US-based nonprofit organization, indicated that over 91 million Americans, or 31% of the population, engage in swimming in natural bodies of water annually. This surge in outdoor swimming for health and recreation is a significant contributor to the growth of the swimwear market.

Leading companies in the swimwear market are increasingly developing eco-friendly materials, such as recycled fabrics, to meet consumer demands and enhance comfort. These recycled fabrics, which can be made from repurposed fishing nets and plastics, serve as sustainable alternatives that provide the durability and comfort of traditional materials while supporting environmental conservation efforts. For example, in January 2024, Vitamin A, a US-based manufacturer known for stylish and sustainable swimwear, introduced the ReLux collection. This line is crafted from an innovative fabric that combines 80% recycled ghost fishing nets and 20% recycled spandex. The ReLux collection aims to tackle the environmental issue of ghost nets - abandoned or lost fishing nets that significantly threaten marine life. It features bikinis and one-piece suits priced between $200 and $240. The material is designed to be both stretchy and soft, comparable to conventional swimwear fabrics, while also making a positive contribution to ocean conservation.

In August 2025, American Exchange Group, a US-based apparel and fashion accessories company, acquired VENUS Fashion Inc. for an undisclosed amount. Through this acquisition, American Exchange Group sought to broaden its women’s fashion portfolio and enhance its direct-to-consumer capabilities by integrating a digitally focused brand with a loyal customer base. VENUS Fashion Inc. is a US-based women’s apparel and swimwear company that focuses on designing and selling swimwear, lingerie, dresses, and fashion apparel mainly via its direct-to-consumer e-commerce platform.

Major companies operating in the swimwear market are PVH Corp, Pentland Group, Wacoal, Perry Ellis International, Quiksilver Inc., Speedo International Limited, Arena S.p.A, Arena Italia S.p.A, La Perla Group, PARA S.p.A., Hosa Industrial Co Ltd., TYR Sport Inc., Seafolly, Jantzen Inc., Gottex Swimwear, Moeva Swimwear, Diana Sport, Eveden Group, Dolfin Swimwear, Calzedonia Group, Zoke, Seaspray Swimwear, NOZONE, LIVIN' SWIMWEAR, ND Swimwear, Derong Group, David Mare.

Asia-Pacific was the largest region in the swimwear market in 2025. The regions covered in the swimwear market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the swimwear market report are Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.

The swimwear market consists of sales of boardshorts, jammers, swim trunks, briefs, thongs, G-strings, one-piece, and bikinis. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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