Animal Based Protein Supplements Market Report 2025

This Animal Based Protein Supplements market report covers market characteristics, size & growth, segmentation, regional & country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The animal based protein supplements market size has grown strongly in recent years. It will grow from $30.78 billion in 2024 to $33.64 billion in 2025 at a compound annual growth rate (CAGR) of 9.3%. The growth in the historic period can be attributed to rising health consciousness, shift in dietary preferences, sports and fitness trends.

The animal based protein supplements market size is expected to see rapid growth in the next few years. It will grow to $52.18 billion in 2029 at a compound annual growth rate (CAGR) of 11.6%. The growth in the forecast period can be attributed to growing population and income levels, evolving retail landscape, environmental and sustainability concerns, regulatory support and standards. Major trends in the forecast period include product innovation, plant-based synergy, technological advancements, clean label movement, personalization and customization, digitalization of marketing, functional and fortified formulations, packaging innovation.

The anticipated surge in health-conscious consumers is projected to steer the growth of the animal-based protein supplements market in the foreseeable future. A global increase in individuals prioritizing health and nutrition has heightened awareness regarding fulfilling daily protein needs and its vital role in bodily functions. This trend is prompting a shift towards animal-based protein supplements, consequently amplifying the demand for such products. For instance, data from Avendus Capital in March 2022 indicates an expected rise in health-conscious consumers from 108 million in 2020 to 176 million by 2026, with 70% of Indians expressing post-pandemic intentions to prioritize dietary changes for overall health improvement.

The significant growth in the nutraceuticals and dietary supplement industry is anticipated to drive the expansion of the animal-based protein supplements market in the future. Nutraceuticals and dietary supplements offer a variety of benefits that improve animal health, performance, and the quality of animal-derived protein products. These products, derived from food sources, provide additional health advantages beyond basic nutrition and are increasingly utilized to support overall health, alleviate symptoms, and prevent adverse health processes. For instance, a report published in June 2023 by the National Institutes of Health, a U.S.-based agency focused on medical research and health-related studies, indicates that India's nutraceutical industry is projected to grow from USD 4 billion at the end of 2020 to USD 18 billion by the end of 2025. Therefore, the increasing growth in the nutraceuticals and dietary supplement industry is expected to drive the animal-based protein supplements market during the forecast period.

Product innovations have emerged as a significant trend gaining traction in the animal-based protein supplements market. Major companies in this sector are concentrating on developing new technological solutions to enhance their market position. For example, in July 2023, Unico Nutrition, a nutritional supplements and health products company based in Canada, partnered with Perfect Day, a U.S.-based producer of animal-free milk substitutes and proteins, to introduce APOLLO II, the first hybrid protein powder of its kind. This innovative product is the result of a comprehensive collaboration focused on creativity and problem-solving. It combines sustainably produced whey derived from fermentation with protein sourced from grass-fed animals, resulting in a more environmentally friendly formula that improves performance.

Leading enterprises operating in the animal-based protein supplements market are increasingly emphasizing strategic partnerships and collaborations to bolster their financial standing, enhance their product range, and broaden their global footprint. An illustrative instance occurred in July 2023 when Unico Nutrition, a US-based company specializing in developing and delivering safe, efficacious exercise supplements, joined forces with Perfect Day, Inc, a US-based food technology firm. This collaboration led to the introduction of APOLLO II, a pioneering hybrid protein powder. This innovative product amalgamates sustainable whey derived from precision fermentation with grass-fed, animal-based protein, creating a more environmentally friendly and compassionate formula designed to enhance performance.

In February 2022, Nestlé Health Science, a Switzerland-based nutrition powerhouse, executed the acquisition of Vital Proteins for an undisclosed sum. This strategic move aims to augment Nestlé's existing suite of vitamins, minerals, supplements, and wellness offerings. Vital Proteins, a US-based company renowned for producing and marketing animal collagen-based protein supplements, becomes an integral addition to Nestlé's expanding portfolio.

Major companies operating in the animal based protein supplements market include Glanbia plc, Abbott Laboratories, Glanbia plc, CytoSport Inc., MusclePharm Corporation, Iovate Health Sciences International Inc., AMCO Proteins, WOODBOLT DISTRIBUTION LLC, Quest Nutrition, NOW Foods, Transparent Labs, The Bountiful Company, Dymatize Enterprises LLC, BPI Sports LLC, Jym Supplement Science, RSP Nutrition, International Dehydrated Foods Inc., Optimum Nutrition, MuscleTech, BSN, Gaspari Nutrition, Universal Nutrition, Nutrex Research, Maximum Human Performance, Beverly International Nutrition, Nutrabolics, Inner Armour, ProMera Sports LLC, NutraFX Limited, NutraOne Nutrition, NutraKey LLC, NutraBio.

Animal-based protein supplements are dietary supplements designed to fulfill the body's daily protein requirements, promoting muscle synthesis and the growth of lean muscle mass. These supplements are derived from animal sources, including eggs, milk, and collagen. Animal-based protein supplements are valued for being a complete protein source, containing all essential amino acids. They are known for their neutral taste and ease of blending.

The main types of animal-based protein supplements include supplements, protein powder, protein bars, ready-to-drink products, and others. Protein powders are a convenient form of protein consumption that can be enriched with additional enzymes, vitamins, and minerals to enhance nutritional value. Raw materials used in these supplements include whey, casein, eggs, fish, and others, catering to various industries such as pharmaceuticals, nutraceuticals, food and beverages, infant formulations, cosmetics and personal care, animal feed, and dietary supplements. Distribution channels for these supplements include supermarkets, online stores, chemists' or drugstores, specialty stores, and others.

The animal-based protein supplements market research report is one of a series of new reports that provides animal-based protein supplements market statistics, including global market size, regional shares, competitors with an animal-based protein supplements market share, detailed animal-based protein supplements market segments, market trends and opportunities, and any further data you may need to thrive in the animal-based protein supplements industry. This animal-based protein supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

North America was the largest region in the animal-based protein supplements market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the animal based protein supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the animal based protein supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The animal-based protein supplements market consists of sales of egg white protein, collagen, and beef protein isolate. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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