High Dynamic Range Global Market Report 2024

The high dynamic range refer to technology that improves the range of color and contrast in a digital image and video. HDR photos and videos are created by capturing multiple images and videos with different exposures at the same time interval. It helps in increasing the quality of photos and videos.

The main types of high dynamic range are HDR10, HDR10+, hybrid log-gamma, Dolby vision, and 4K. HDR10 is a 10-bit video stream with over 1 billion colors, and it will work with HDR-compatible devices. The Types of products in a high dynamic range are capturing devices and display devices. A capture device is a computer-connected hardware device that transforms the video signal from your camera's output into a digital format that your computer can understand. It can be applied in consumer, entertainment, security and surveillance. Consumer refers to a person who buys products and services for his or her consumption.

The high dynamic range market research report is one of a series of new reports that provides high dynamic range market statistics, including high dynamic range industry global market size, regional shares, competitors with a high dynamic range market share, detailed high dynamic range market segments, market trends and opportunities, and any further data you may need to thrive in the high dynamic range industry. This high dynamic range market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The high dynamic range market size has grown exponentially in recent years. It will grow from $22.38 billion in 2023 to $27.84 billion in 2024 at a compound annual growth rate (CAGR) of 24.4%. The growth in the historic period can be attributed to content creation demands, growing demand for high-quality video content, increasing adoption of high dynamic range (hdr) in the film and television industry, growing popularity of streaming services, consumer electronics evolution.

The high dynamic range market size is expected to see exponential growth in the next few years. It will grow to $63.22 billion in 2028 at a compound annual growth rate (CAGR) of 22.8%. The growth in the forecast period can be attributed to 5g network expansion, automotive display enhancement, rise of ott platforms, growing adoption of hdr in gaming and virtual reality, increasing adoption of hdr in medical imaging. Major trends in the forecast period include dynamic metadata usage, ai-driven hdr enhancement, cross-platform compatibility, focus on sustainability and energy efficiency in hdr displays, advancements in hdr technology.

The growing demand for large screen displays with greater resolution is expected to propel the growth of the High Dynamic Range market over the coming years. Large screen displays and greater resolution are defined as the Higher pixels creating a high-quality, crisp image and video. Large screen displays and greater resolution are used in High Dynamic Range to provide improved quality with high definition of videos. For instance, in May 2022, according to Comscore, a US-based cross-platform measurement company, the global viewing hours and total viewing households of smart TVs remain the fastest-growing types of connected TV devices with a total of 59% of connected TV households having smart TVs in February 2022, up 4% from February 2021 and 9% from February 2020. Therefore, the growing demand for large screen displays with greater resolution drives the high dynamic range market.

The increasing popularity of streaming services is expected to propel the growth of high dynamic range market going forward. Streaming services are online platforms that deliver digital media content, such as movies, TV shows, music, and more, to users in real-time over the internet. Streaming platforms invest in creating and distributing HDR content, enticing viewers with superior visual quality in movies, TV series, and original programming. This prompts consumers to seek out HDR-compatible devices to fully appreciate the content, spurring the adoption of HDR-supported displays. For instance, in April 2023, according to a press release shared by Netflix Inc., a US-based streaming media company, Netflix had 223 million paying subscribers in the fourth quarter of 2022, and by the first three months of 2023, that number had risen to 231 million. Therefore, the increasing popularity of streaming services is driving the growth of high dynamic range market.

HDR technology for 3D rendering are shaping the HDR market. 3D rendering provides an opportunity for use of HDR in various applications. 3D rendering is the process of creating a 2D image for a Screen from a 3D model. For instance, Redmi has launched a TV with 4K HDR and Dolby Vision Set. A 4K display will be included in the forthcoming Smart TV X43. Not only that, but the panel will also support 4K HDR and Dolby Vision content, which is a feature that isn't Typeically available on 43-inch smart TVs.

Major companies operating in the high dynamic range market are developing technologically advanced solutions to improve the HDR capabilities. Technological advancements in High Dynamic Range (HDR) encompass improvements in image and video processing techniques, display technologies, and camera sensors to achieve enhanced contrast, color accuracy, and overall visual quality in content. For instance, in July 2023, Sony Group Corporation, a Japan-based conglomerate corporation launched the SONY PRO BRAVIA FW - 98BZ50L. This TV boasts a massive 98-inch 4K HDR display, offering an unparalleled viewing experience with stunning picture quality, vivid detail, and lifelike visuals. With 780 nits of brightness, it ensures good highlights and captivating imagery, even in varying lighting conditions. The HDR technology in this TV elevates the quality of content, making it appear sharper and more vibrant, while the XR Triluminous Pro color technology results in lifelike and vibrant colors that enhance the overall visual experience. Additionally, the TV offers seamless connectivity options and energy-saving features, making it a standout choice for those seeking top-tier HDR viewing.

In September 2021, AUO, an optoelectronics solution company partnered with MSI for an undisclosed amount. Through this partnership, AUO introduced Am LED display technology that delivers premium image quality with ultra-high brightness and colors. MSI is a multinational technology company providing HDR for electronics and laptop manufacturers based in Taiwan.

Major companies operating in the in the high dynamic range market report are Amcrest Technologies, Canon Inc., Casio Co. Pvt. Ltd., FUJIFILM Corporation, LG Corporation, Nest Labs, Nikon Inc., Omnivision Technologies Pvt. Ltd., Panasonic Corporation, PYXALIS, Robert Bosch Gmbh, Samsung Electronics Co. Ltd, Sony Corporation, Zosi Technology Co. Ltd., Seiko Epson Corporation, GoPro Inc., Victor Hasselblad AB, Toshiba Corporation, The Eastman Kodak Company, Leica Camera AG, Koninklijke Philips N. V., Hisense India Private Limited, Vizio Inc., Sichuan Changhong Electric Co. Ltd., Tekvision Softtech & Accessibility Solutions LLP, Xiaomi Corporation, Apple Inc., Olympus Corporation, Photonfocus AG, Dolby Laboratories Inc., Sharp Corporation, TCL Technology, Hitachi Ltd., Skyworth Group Co. Ltd.

Asia-Pacific was the largest region in the high dynamic range market share in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the high dynamic range market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the high dynamic range market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The high dynamic range market includes revenues earned by entities by using HDR in television, gaming, and smart devices. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified)).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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