Social Commerce Market Report 2026

The social commerce market size has grown rapidly in recent years. It will grow from $872.71 billion in 2025 to $992.38 billion in 2026 at a compound annual growth rate (CAGR) of 13.7%. The growth in the historic period can be attributed to early adoption of social media platforms, rise of mobile commerce, growth of influencer marketing, increasing smartphone penetration, expansion of digital payment systems.

The social commerce market size is expected to see rapid growth in the next few years. It will grow to $1.61 trillion in 2030 at a compound annual growth rate (CAGR) of 13%. The growth in the forecast period can be attributed to adoption of ai-powered recommendation engines, growth of shoppable livestreams, expansion of cross-border social commerce, rise of augmented reality shopping experiences, increased adoption of blockchain for secure transactions. Major trends in the forecast period include influencer-led marketing, social media integration with e-commerce platforms, user-generated content and reviews, livestream shopping experiences, gamification of shopping.

The rising use of social media is anticipated to drive the expansion of the social commerce market in the coming years. Social media usage involves individuals interacting with platforms such as Facebook, Instagram, and YouTube for communication, entertainment, shopping, and marketing purposes. The growth in social media usage is mainly attributed to the widespread adoption of smartphones, which provide constant internet access and seamless connectivity, allowing users to engage with social platforms anytime and anywhere. Social commerce utilizes social media platforms to facilitate direct buying and selling of products between businesses and consumers through social interactions and online communities. For example, in January 2024, We Are Social Ltd, a UK-based media company, reported that social media usage increased to 1.5%, up from 0.9% in January 2023. Hence, the growing use of social media is fueling the expansion of the social commerce market.

Major companies in the social commerce market are concentrating on creating innovative platform features, such as creator-driven product tagging, to improve user engagement, simplify shopping experiences, and increase online sales. Creator-driven product tagging is a feature that enables social media content creators to tag products directly in their posts or videos, allowing users to discover and purchase them seamlessly. For example, in September 2023, ByteDance Ltd., a China-based internet technology company, launched "TikTok Shop" in the U.S., introducing a social commerce platform with a dedicated shop tab, creator product tagging, and secure checkout options. This initiative has engaged over 100,000 creators and 200,000 sellers, aiming to leverage the growing trend of product discovery via social media, where 57% of users report finding products in this way. As companies like TikTok continue to innovate, the potential for social commerce to transform online shopping dynamics becomes increasingly evident.

In September 2025, AnyMind Group, a technology company based in Japan, acquired Vibula for an undisclosed amount. Through this acquisition, AnyMind seeks to strengthen its live commerce and social commerce capabilities and speed up the expansion of integrated human‑AI commerce solutions across Southeast Asia and its existing markets. Vibula Group Joint Stock Company, headquartered in Vietnam, is a live and social commerce agency that focuses on delivering live commerce operations, social commerce marketing, e‑commerce store management, campaign management, and influencer or affiliate network services to brands and merchants.

Major companies operating in the social commerce market are Amazon.com Inc., Microsoft Corporation, Alibaba Group Holding Limited, Facebook Inc., Tencent Holdings Limited, ByteDance Ltd., Instagram LLC, YouTube LLC, PayPal Payments Private Limited, Salesforce.com Inc., Xiaohongshu Inc., Pinduoduo Inc., Adobe Inc., LinkedIn Corporation, eBay Inc., TikTok Inc., Shopify Inc., Twitter Inc., Snapchat Inc., Pinterest Inc., Etsy Inc., Sina Corporation, Weibo Corporation, Wix.com Ltd., Squarespace Inc., BigCommerce Holdings Inc., Poshmark Inc., Automattic Inc., Renren Inc., Fabulous Inc., Big Cartel LLC, Volusion LLC, Ecwid Inc., PrestaShop SA, OpenCart Limited, Miva Inc., Zen Cart.

North America was the largest region in the social commerce market share in 2025. Europe was the second-largest region in the social commerce market. The regions covered in the social commerce market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the social commerce market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The social commerce market includes revenues earned by entities by offering services such as promoting and selling products or services within the framework of a social media platform. Social commerce is the incorporation of e-commerce and social media which is used for buying or selling goods or services directly within a social media platform such as Facebook and Instagram. It also includes local and global marketplaces, including small businesses that sell products to various social media followers and individual buyers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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