Digital Gift Card Market Report 2026

The digital gift card market size has grown rapidly in recent years. It will grow from $581.38 billion in 2025 to $680.35 billion in 2026 at a compound annual growth rate (CAGR) of 17%. The growth in the historic period can be attributed to growth of e-commerce platforms, rising consumer preference for cashless gifting, increasing adoption of digital wallets, expansion of promotional marketing strategies, improvements in online payment security.

The digital gift card market size is expected to see rapid growth in the next few years. It will grow to $1.25 trillion in 2030 at a compound annual growth rate (CAGR) of 16.6%. The growth in the forecast period can be attributed to growing adoption of digital gifting in emerging markets, rising demand for cross-border digital gift cards, increasing integration with mobile payment apps, expansion of corporate incentive programs, growing focus on secure and scalable gifting platforms. Major trends in the forecast period include increasing adoption of e-gifting for corporate promotions, rising integration of omnichannel gift card platforms, growing use of personalized and branded digital gift cards, expansion of fraud detection and security features, increasing use of digital gift cards as alternative payment methods.

The increasing awareness of digital payments is anticipated to drive the growth of the digital gift card market in the coming years. Digital payments refer to transactions made through digital or internet channels without the physical exchange of cash. Gift cards are rapidly purchased and utilized at key businesses, including grocery stores and online retailers, serving as a popular digital and contactless payment method. The ease of sending and using digital gift cards has contributed to their rising popularity. For example, in January 2024, a report from the European Central Bank indicated that in the first half of 2023, the euro area experienced a 10.1% increase in non-cash payment transactions, totaling 67 billion, despite a 4.5% decrease in the overall value to €111.4 trillion compared to the same period in 2022. Thus, the growing awareness of digital payments is a significant factor propelling the digital gift card market.

Major companies in the digital gift card market are creating innovative solutions, such as network-level gift cards, to enhance digital commerce during the festive season. A network-level gift card is a type of digital gift card that functions on a specific network or platform, rather than being limited to a single retailer or brand. For example, in September 2023, the Open Network for Digital Commerce (ONDC), an India-based non-profit organization established by the Government of India, introduced the ONDC Network Gift Card powered by the RuPay Network to enable sponsor organizations to reward, incentivize, or spread festive cheer among their employees. This card offers seamless usability across multiple ONDC-enabled buyer applications, including Paytm, Mystore, Craftsvilla, Pincode, Spice Money, and Magicpin, with a maximum load capacity of INR 10,000. Unlike conventional gift cards, ONDC’s solution is distinctive by allowing customers the flexibility to purchase from any brand or product, boosting customer engagement and driving higher transactions on the ONDC platform, thereby supporting growth in the digital gift card market.

In December 2023, Ackroo, a Canada-based cloud-based marketing platform that aids businesses in managing loyalty, gift cards, and promotional transactions, acquired GiftFly's eGift card business for a $750,000 USD amount. This deal significantly bolsters market expansion, product enhancement, and strategic focus, catalyzing growth and development in the digital gift card market. GiftFly is a New York City-based company that provides eGift card platforms for small to medium-sized businesses.

Major companies operating in the digital gift card market are Walmart Inc., Amazon.com Inc., Target Brands Inc., American Express Company, PayPal Holdings Inc., Fiserv Inc., Loop Commerce Inc., Blackhawk Network Holdings Inc., InComm Payments, Apple Inc., First Data Corporation, Treatful Inc., Stored Value Solutions, Prezzee, Givex Corporation, Yiftee Inc., Qwikcilver Solutions Pvt Ltd, Tango Card, Giftango Corporation, Buyatab Online Inc., Paytronix Systems Inc., GiftbitInc, GiftRocket Inc., eGifter LLC, Giftogram Inc., Giftly Inc., National Gift Card Group, SVM Global Limited, Giveter Inc., The Gift Card Café LLC, Eagle Eye Solutions Group plc.

North America was the largest region in the digital gift card market share in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital gift card market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the digital gift card market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The digital gift cards market consists of sales of employee gift card, incentive card, corporate prize card, visa e-gift card, amazon e-gift card, best buy e-gift card, apple e-gift card, google play e-gift card. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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