B2B2C Insurance Market Report 2026

The b2b2c insurance market size has grown rapidly in recent years. It will grow from $4.61 billion in 2025 to $5.09 billion in 2026 at a compound annual growth rate (CAGR) of 10.4%. The growth in the historic period can be attributed to growth of bancassurance models, rising collaboration between insurers and enterprises, increasing consumer preference for bundled services, expansion of digital insurance platforms, improved regulatory frameworks for insurance distribution.

The b2b2c insurance market size is expected to see rapid growth in the next few years. It will grow to $7.66 billion in 2030 at a compound annual growth rate (CAGR) of 10.7%. The growth in the forecast period can be attributed to increasing integration of insurance into e-commerce platforms, rising adoption of ai-based underwriting, expansion of on-demand insurance offerings, growing focus on personalized insurance products, increasing use of real-time customer analytics. Major trends in the forecast period include increasing expansion of embedded insurance partnerships, rising use of digital distribution platforms, growing adoption of data-driven policy customization, expansion of non-traditional insurance sales channels, enhanced focus on customer-centric insurance journeys.

The expansion of the automobile industry is expected to drive the growth of the B2B2C insurance market in the coming years. The automotive industry comprises a wide range of companies and organizations involved in the design, development, manufacturing, marketing, and sale of automobiles. B2B2C insurance provides protection for policyholders’ assets and belongings, such as vehicles, against financial losses and damage. Car insurance functions as a long-term agreement that covers the costs associated with various damages arising from unforeseen events. For example, in January 2024, according to a report published by BMW Group, a Germany-based automotive manufacturer, the company recorded a historic sales performance by delivering 2,555,341 BMW, MINI, and Rolls-Royce vehicles worldwide, representing a 6.5% increase compared to the previous year. Additionally, in the fourth quarter of 2023, sales increased by 10.3% year over year to 718,778 units. Therefore, the continued growth of the automobile industry is contributing to the expansion of the B2B2C insurance market.

Major companies operating in the B2B2C insurance market are increasingly focusing on the adoption of cloud-based insurance platforms to strengthen their competitive position. A cloud-based insurance platform refers to a digital system built on cloud computing infrastructure that supports a range of insurance operations, including policy administration, underwriting, claims management, and other core insurance processes. For instance, in May 2023, Lexasure Financial Group, a UK-based insurance provider, launched LexasureCloud 1.0, an advanced cloud-enabled B2B2C insurtech platform. The platform is designed to improve competitiveness, scalability, and profitability for insurance companies by digitizing risk management processes. It also enables insurers to develop additional distribution channels and supports partners across Asia through a technologically integrated ecosystem.

In November 2023, Arthur J. Gallagher & Co., a US-based insurance brokerage firm, acquired Cadence Insurance, Inc. for an undisclosed amount. Through this acquisition, Gallagher aimed to strengthen its position in the B2B2C insurance market by leveraging Cadence Insurance’s established operations and specialized service offerings. The acquisition significantly expanded Gallagher’s presence across the southeastern United States and Texas, where Cadence operates 34 offices, allowing access to new customer segments and enhanced distribution capabilities. Cadence Insurance, Inc. is a US-based insurance brokerage specializing in commercial and personal property and casualty insurance solutions.

Major companies operating in the b2b2c insurance market are UnitedHealth Group Inc., Allianz SE, AXA S.A., Prudential Financial Inc., Munich Re Group, Swiss Reinsurance Company Ltd., Zurich Insurance Group Ltd., ASSICURAZIONI GENERALI S.P.A., China Life Insurance Group, Porto Seguro S.A., Bajaj Allianz Life Insurance Co. Ltd., Tata-AIG General Insurance Co. Ltd., ICICI Lombard General Insurance Company Limited, Edelweiss General Insurance Company Limited, Assurity Group Inc., Bolttech Management Limited, Bsurance GmbH, Wrisk Ltd., Anorak Technologies Limited, Afficiency, Inclusivity Solutions, Dream Insurance, Berkshire Hathaway Inc., Japan Post Holdings Co., BNP Paribas S.A., Aditya Birla Group, BridgeNet Insurance.

Asia-Pacific was the largest region in the B2B2C insurance market in 2025. The regions covered in the b2b2c insurance market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the b2b2c insurance market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The B2B2C insurance market includes revenues earned by entities by vehicle insurance, home insurance, personal insurance, travel insurance, mobile insurance & warranty extension, employee assistance programs. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.