Non-fungible Token Market Report 2026

The non-fungible token market size has grown exponentially in recent years. It will grow from $60.82 billion in 2025 to $86.23 billion in 2026 at a compound annual growth rate (CAGR) of 41.8%. The growth in the historic period can be attributed to emergence of blockchain-based digital ownership, early adoption of ethereum-based nft standards, growth of digital art marketplaces, increasing creator economy participation, expansion of decentralized marketplaces.

The non-fungible token market size is expected to see exponential growth in the next few years. It will grow to $347.46 billion in 2030 at a compound annual growth rate (CAGR) of 41.7%. The growth in the forecast period can be attributed to growing institutional participation in nft markets, rising demand for interoperable nft standards, expansion of nft use cases beyond collectibles, increasing focus on regulatory clarity, growing integration of ai-generated digital assets. Major trends in the forecast period include increasing adoption of utility-based nfts, rising integration of nfts with metaverse platforms, growing use of nfts for digital rights management, expansion of nft-based gaming economies, enhanced focus on secure nft marketplaces.

The growing online gaming industry is expected to drive the growth of the non-fungible token (NFT) market going forward. The online gaming industry includes the development, distribution, and playing of video games over the internet, with millions of players engaging in digital interactions. The expansion of the online gaming industry is fueled by increasing internet access, widespread smartphone usage, and higher consumer participation in digital entertainment. NFTs support digital gaming by allowing players to own distinct in-game assets that can be traded, sold, or utilized across compatible virtual environments, creating new opportunities for digital ownership and monetization. For instance, in October 2025, according to Co-op Board Games, a US-based online gaming statistics platform, the global gaming population reached 3.42 billion players in 2024, reflecting a 4.5% increase compared to the previous year. Therefore, the expanding online gaming industry is driving the growth of the non-fungible token (NFT) market.

Major companies operating in the non-fungible token market are concentrating on technological innovations, such as enhanced NFT marketplaces, to strengthen digital asset trading, improve user experience, and broaden access for creators and collectors across sectors including gaming, art, and entertainment. An enhanced NFT marketplace is a digital platform that facilitates efficient minting, buying, selling, and customization of NFTs while offering advanced tools for creators and expanded trading options for users. For instance, in June 2023, Unique Network, a UK-based blockchain parachain platform, launched the Unique NFT Marketplace, developed to support self-custody, permissionless trading, and advanced creator features such as nesting, re-fungibility, and royalty management. The platform enables users to trade interconnected token collections, customize NFTs with additional attributes, and ensures ongoing royalty payments for creators on secondary transactions, while delivering seamless trading across the Unique Network and Quartz Network.

In December 2023, Mobile Premier League (MPL), India-based online game company, acquired Good Game Exchange’s (GGX) for an undisclosed amount. Acquiring GGX will allow for smoother NFT trading and asset exchange across games, while also providing developers with monetization opportunities through GGX's toolkit, enhancing the gaming ecosystem for players and creators alike. Good Game Exchange’s (GGX) is a India-based mobile gaming company specializes in non-fungible token (NFT) trading space.

Major companies operating in the non-fungible token market are OpenSea, Rarible Inc., Dapper Labs Inc., Larva Labs, SuperRare Labs, Mintbase Inc., Sorare SAS, Animoca Brands Corporation Ltd., Gala Inc., Sky Mavis, YellowHeart LLC, PLBY Group Inc., Funko Inc., WISeKey International Holding Ltd., Solanart, KnownOrigin Labs Limited, Zora Labs, Foundation Labs, Decentraland Foundation, Yuga Labs, Axie Infinity Ltd., Art Blocks Inc.

North America was the largest region in the non-fungible token market in 2025.Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the non-fungible token market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the non-fungible token market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The non fungible token market includes revenues earned by entities by event tickets, music and media, virtual items, real-world assets, identity, memes and domain names. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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