Edutainment Global Market Report 2024

The edutainment market size has grown rapidly in recent years. It will grow from $6.31 billion in 2023 to $7.32 billion in 2024 at a compound annual growth rate (CAGR) of 16.1%. The growth observed in the historical period can be attributed to a shift in the learning paradigm, the globalization of education, educational TV programs and channels, an emphasis on cognitive development, and the influence of early childhood education.

The edutainment market size is expected to see rapid growth in the next few years. It will grow to $13.42 billion in 2028 at a compound annual growth rate (CAGR) of 16.3%. The anticipated growth in the forecast period can be attributed to accessibility and inclusivity, parental involvement in learning, government support for edutainment, a continuous learning culture, and the inclusion of social learning features. Major trends in the forecast period include virtual and augmented reality edutainment, gamification in education, educational apps and platforms, artificial intelligence (AI) in learning, and collaborations with content creators.

The global surge in the adoption of edutainment is anticipated to fuel the growth of the edutainment market in the forecast period. The fusion of entertainment and education creates an interactive learning environment for children, offering a significant advantage by integrating intellectually stimulating concepts into the learning process. Edutainment taps into children's natural curiosity, allowing them to embody their favorite characters or explore dream locations, fostering a sense of "happy energy" and boosting confidence. According to a 2021 report by Jing's Culture & Commerce, a U.S.-based technology trends publisher, even before the onset of COVID-19, museums worldwide invested $2 billion annually in education-focused activities. These institutions dedicated over 18 million hours to targeted education each year, covering aspects such as guided tours, staff visits, school outreach, and professional development for teachers. The increasing global embrace of edutainment is poised to be a driving force behind the market's growth.

The expanding education sector is poised to be a key driver in propelling the growth of the edutainment market in the foreseeable future. The education sector encompasses the entire system and infrastructure dedicated to providing formal instruction, fostering learning, and individual development. Edutainment, a fusion of education and entertainment, is reshaping the education landscape by introducing engagement, interactivity, and enhanced effectiveness. Edutainment platforms have the flexibility to adapt to individual learning paces and styles, catering to a diverse range of learners. For example, a report from the University of Technology Sydney, published in July 2023, highlighted that secondary education marked the highest level of school completion in the United States in 2022, with 28% of the population achieving this milestone. In the UK, 73.2% of secondary school-age residents attained a GCSE pass rate in 2022. With a total enrollment exceeding 3.95 million students in public and private schools as of 2021, Australia contributes significantly to the growing education sector, thereby fueling the expansion of the edutainment market.

Virtual Reality (VR) stands out as the cutting-edge technology in the edutainment market, offering students an immersive and memorable experience by creating a 360-degree digital learning environment that feels remarkably real. This computer-generated 3D setting envelops users and responds to their actions, typically through immersive head-mounted displays. A prime example is the 3D virtual simulation tool introduced by Virtual Medical Coaching Ltd. in March 2021, specifically tailored for radiography students. This technology guides students through a comprehensive learning process, covering anatomy, radiographic positioning, and pathology. Feedback from students underscores the effectiveness of 3D virtual radiography simulation as a valuable pedagogical tool in radiography education.

Leading companies in the edutainment market are adopting a strategic partnership approach to introduce STEM IoT sensor kits to educational institutions. This collaborative strategy involves leveraging the strengths and resources of major players for mutual benefits and success. For example, in January 2022, RAKwireless Technology Limited, a China-based IoT solution provider, joined forces with One Planet Education Network (OPEN), a Switzerland-based social enterprise. The objective of this partnership is to bridge the IoT education gap by providing OPEN-RAK DIY STEM Lab Sensor Wisblock kits to students globally. The aim is to address the digital divide by offering easily accessible kits, empowering students to learn practical IoT applications and apply them in their local communities for sustainable development initiatives. Early applications include student-created sensors for projects such as sustainable farming, climate change monitoring, and air quality assessments. The overarching goal of the program is to establish a global network for IoT sensor education and data analytics. This network fosters collaborative learning among students worldwide, enabling them to gain hands-on experience in constructing IoT devices, sharing data internationally, and developing skills to positively impact their communities using RAK technology, supported by OPEN's education and research initiatives.

In June 2021, Meraas, a privately held holding company based in Dubai, made an undisclosed acquisition of the theme parks firm DXB Entertainments. This strategic move is part of a larger plan to privatize the theme parks operator, which has been experiencing financial losses. DXB Entertainments, situated in Dubai, specializes in the development of leisure and entertainment.

Major companies operating in the edutainment market report are Reliance Jio Infocomm Limited, Majid Al Futtaim Group, Mattel Play Town, Merlin Entertainments, Pororo Park, Kidzania, CoComelon, Plabo, Brightcove Inc., Meraas, Kaltura Inc., Tata Sons Private Limited, Kramer Electronics and LEGOLAND Discovery Center, EON Reality Inc., Gardaland, TRIOTECH, LEGOLAND Discovery Center, ConveGenius, Lamsa, SoapBox Labs, Kidz Holding S.A.L, CurioCity, Little Explorers, Vinci Interactive Inc., Kukua, Jellyvision Lab Inc., Kindercity, Emme, UAB Educatus, KneoMedia, Totter's Otterville, Grey Sim.

North America was the largest region in the edutainment market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the edutainment market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the edutainment market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

In the realm of edutainment, products can be categorized into interactive, non-interactive, hybrid, and explorative types. Interactive edutainment involves games or leisure activities where the user's actions have a direct impact on the experience. On the other hand, non-interactive edutainment encompasses activities such as reading books or watching movies for leisure.

The edutainment market research report is one of a series of new reports that provides edutainment market statistics, including edutainment industry global market size, regional shares, competitors with a edutainment market share, detailed edutainment market segments, market trends and opportunities, and any further data you may need to thrive in the edutainment industry. This edutainment market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The edutainment market includes revenues earned by entities by providing services such as fictional books with educational themes, music and songs, fictional radio. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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