Edutainment Market Report 2026

The edutainment market size has grown rapidly in recent years. It will grow from $8.38 billion in 2025 to $9.78 billion in 2026 at a compound annual growth rate (CAGR) of 16.7%. The growth in the historic period can be attributed to expansion of experiential learning centers, rising parental focus on holistic child development, growth of theme-based educational attractions, increasing integration of technology in learning spaces, development of content-rich edutainment models.

The edutainment market size is expected to see rapid growth in the next few years. It will grow to $18.1 billion in 2030 at a compound annual growth rate (CAGR) of 16.6%. The growth in the forecast period can be attributed to increasing investments in immersive learning technologies, rising demand for personalized education experiences, expansion of digital edutainment platforms, growing focus on STEM-based entertainment learning, increasing adoption of mixed-reality learning environments. Major trends in the forecast period include increasing adoption of interactive learning experiences, rising demand for gamified educational content, growing use of virtual and augmented reality in learning, expansion of hybrid edutainment platforms, enhanced focus on engagement-driven education.

The increase in internet penetration is expected to drive the growth of the edutainment market during the forecast period. As more people gain online access, educational content can reach a wider audience, expanding learning opportunities. High-speed internet supports interactive, multimedia-rich experiences, making learning more engaging. For example, according to statistics from DataReportal, a Singapore-based provider of insights on digital trends and behavior, 5.35 billion people - or 66.2% of the global population - were using the internet in 2024. Over the previous year, the number of internet users grew by 1.8%, with 97 million people coming online for the first time in 2023. Therefore, increasing internet penetration will continue to fuel the growth of the edutainment market.

Major companies in the edutainment market are creating virtual reality (VR) solutions, such as virtual guided tours of museums, to improve user engagement and deliver immersive learning experiences. Museum virtual guided tours offer an interactive online platform for users to explore museum exhibits, often featuring virtual guides or pre-recorded content that allows them to learn about artifacts from anywhere. For example, in July 2023, the Leisure and Cultural Services Department (LCSD), a government department in Hong Kong, launched the 'For Youth' page on its Edutainment Channel. This comprehensive online resource grants young people access to job vacancies, internships, and training programs in the arts and culture sectors, along with weekly educational videos from the 101 Academy. Furthermore, the 'vis-à-vis+01' series includes interactive experiences such as virtual museum tours and online sports training, all designed to enhance youth education through entertainment.

In February 2024, Podium Education, Inc., a US-based edtech company, acquired Untapped, Inc. for an undisclosed amount. This acquisition is intended to strengthen the edutainment market by merging career readiness with experiential learning, ultimately providing students with more engaging and practical educational experiences. Untapped, Inc. specializes in career development and educational technology within the United States.

Major companies operating in the edutainment market are KidZania Operations S.A.P.I. de C.V., LEGOLAND Discovery Centres (operated by Merlin Entertainments Group), Pororo Park Co. Ltd., Crayola Experience LLC, Discovery Cube Foundation, Exploratorium, Science Museum Group, Ontario Science Centre, Boston Children’s Museum, Please Touch Museum, The Children’s Museum of Indianapolis, Science Centre Singapore, National Science Centre Delhi, Science World British Columbia, Heureka The Finnish Science Centre, Cité des Sciences et de l’Industrie, Papilonia Butterfly House, Imaginosity Children’s Museum, WonderWorks Attractions, Adventure Science Center.

North America was the largest region in the edutainment market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the edutainment market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the edutainment market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The edutainment market includes revenues earned by entities by providing services such as fictional books with educational themes, music and songs, fictional radio. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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