Spa Market Report 2026

The spa market size has grown rapidly in recent years. It will grow from $80.06 billion in 2025 to $89.19 billion in 2026 at a compound annual growth rate (CAGR) of 11.4%. The growth in the historic period can be attributed to rising disposable income levels, increasing health and wellness awareness, expansion of tourism and hospitality industries, growing urban stress levels, wider availability of spa and wellness facilities.

The spa market size is expected to see rapid growth in the next few years. It will grow to $135.37 billion in 2030 at a compound annual growth rate (CAGR) of 11%. The growth in the forecast period can be attributed to increasing demand for preventive healthcare services, rising integration of wellness technology, expansion of luxury and destination spas, growing focus on sustainable and eco-friendly spa practices, increasing consumer spending on self-care and relaxation. Major trends in the forecast period include growing demand for wellness and stress-relief services, rising popularity of holistic and alternative therapies, expansion of medical and therapeutic spa offerings, increasing adoption of digital booking and wellness apps, enhanced focus on personalized wellness experiences.

The rising demand for personal care products is expected to drive the growth of the spa market in the coming years. Personal care products are items designed for hygiene, grooming, and beautification that individuals use to maintain and enhance their physical appearance and overall well-being. The increase in demand for these products is fueled by growing consumer focus on self-care and wellness, prompting households to spend more on goods and services that support hygiene, relaxation, and comfort. Spa services complement this trend by incorporating personal care products into treatments that promote relaxation, nourish the skin, and enhance overall client satisfaction. For example, in December 2024, according to the US Bureau of Labor Statistics, a US-based federal government agency, average annual spending on personal care products and services rose from $866 in 2022 to $950 in 2023. Therefore, the growing demand for personal care products is contributing to the expansion of the spa market.

Key players and leading companies in the spa market are focusing on the development of innovative solutions, such as end-to-end software platforms, to gain a competitive edge. An end-to-end software solution is a comprehensive and integrated system that manages all aspects of a particular process, operation, or business function from start to finish. For instance, in August 2023, Nextech AR Solutions Corp, a Canada-based technology company, launched its Med Spa software. The platform is designed to transform medical spa operations by optimizing workflows, enhancing client or patient experiences, and supporting facility growth. This all-in-one solution addresses the challenges faced by medical spa operators and staff by prioritizing client needs during consultations, simplifying operational processes, and maximizing patient satisfaction. The platform is user-friendly and accessible to individuals with varying levels of experience.

In January 2024, Kohler Co., a US-based manufacturing company, acquired KLAFS GmbH & Co. for an undisclosed amount. Through this acquisition, Kohler aimed to expand its luxury wellness portfolio and strengthen its presence in the global spa and wellness market by integrating advanced sauna, steam, and hydrothermal expertise into its offerings. KLAFS GmbH & Co., a Germany-based wellness and spa solutions manufacturer, specializes in designing, producing, and delivering saunas, steam rooms, infrared cabins, and customized spa and wellness installations for commercial spas, hotels, and private residences.

Major companies operating in the spa market are Miraval Spa, Spa Montage, Hot Springs Resort & Spa, Hyatt Pure Spa, The Ritz-Carlton Spa, Clarins Group, Exhale Spa, Omni Hotels & Resorts, Aman Spa, Anantara Spa, Six Senses Hotels Resorts Spas, Banyan Tree Spa, Grand Resort Bad Ragaz AG, Massage Envy Franchising LLC, Canyon Ranch, Rancho La Puerta, Elemis, Marriott International Inc., Mandara Spa, Bliss Spa, Kersten Florian International, Harrison Hot Springs Resort, Jade Mountain Resort, COMO Shambhala, Emirates Palace, Four Seasons Hotels Limited, Lanserhof GmbH, Planet Beach Franchising Corporation, Mandarin Oriental Hotel Group, Chuan Spa.

North America was the largest region in the spa market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the spa market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the spa market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The spas market consists of revenues earned by entities by providing services such as body massage, aromatherapy, hydrotherapy, and reflexology. The market does not include the sales of sports massage services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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