Spa Market Report 2025

The spa market size has grown rapidly in recent years. It will grow from $72.32 billion in 2024 to $80.67 billion in 2025 at a compound annual growth rate (CAGR) of 11.5%. The growth in the historic period can be attributed to rise in holistic and mind-body treatments, medical spa services, luxury and affluent lifestyle, beauty and aesthetics, corporate wellness programs.

The spa market size is expected to see rapid growth in the next few years. It will grow to $124.11 billion in 2029 at a compound annual growth rate (CAGR) of 11.4%. The growth in the forecast period can be attributed to elderly population demands, sustainable and eco-friendly practices, integration with fitness programs, cultural wellness experiences, government health initiatives. Major trends in the forecast period include virtual and remote spa services, innovative wellness technologies, customized and personalized spa experiences, advanced technology in treatments, collaborations with beauty and skincare brands.

Rapid urbanization is anticipated to drive the growth of the spas market. Urbanization involves the movement of populations from rural areas to urban settings, leading to increased population densities in cities. As lifestyles change and stress levels rise due to urbanization, there is a growing demand for destination spas and spa retreats. For example, in April 2023, data published by the World Bank, a U.S.-based international financial institution, indicated that approximately 4.4 billion people, or 56% of the global population, currently live in cities. By 2050, it is projected that about 7 out of 10 people will reside in urban areas, with the urban population expected to more than double from its current level. Thus, rapid urbanization is set to propel the growth of the spa market.

The burgeoning demand for personal care products is set to propel the spa market's growth. Personal care items, integral to personal hygiene and grooming, significantly enhance the spa experience, offering relaxation and skin nourishment. Bureau of Labor Statistics data in September 2023 indicated a 12.3% surge in average consumer expenditure on personal care products, reaching $866 in 2022 from $771 in 2021. This increased demand underscores the pivotal role of personal care products in driving the growth of the spa market.

Technological advancements are emerging as a significant trend in the spa market. Many spas are incorporating various technologies to offer innovative services to their customers. For example, in October 2024, Aescape, a U.S.-based lifestyle robotics company, established its first hospitality partnership with R+R Wellness, the luxury spa at Grand Hyatt Nashville. This collaboration introduces automated AI massage technology, allowing guests to enjoy fully customizable massage experiences tailored to their specific needs. This development addresses the increasing demand for personalized wellness solutions within the spa industry.

Key companies in the spa industry are innovating by introducing end-to-end software solutions to gain a competitive edge. In August 2023, Nextech AR Solutions Corp launched Med Spa software, designed to optimize workflows and enhance client experiences in medical spa operations. This comprehensive platform addresses operational challenges, prioritizes client consultations, and facilitates facility expansion, accommodating users of various skill levels with its user-friendly design.

In January 2022, Monomoy Capital Partners, a US-based private investment firm, completed the acquisition of Artesian Spas and Marquis Hot Tubs. This merger forms a comprehensive pool and spa wellness platform, establishing a multi-branded hot tub and swim manufacturer, broadening its offering of outdoor aquatic products to cater to diverse customer needs.

Major companies operating in the spa market include Miraval Spa, Spa Montage, Hot Springs Resort & Spa, Hyatt Pure Spa, The Ritz-Carlton Spa, Clarins Group, Exhale Spa, Omni Hotels & Resorts, Aman Spa, Anantara Spa, Six Senses Hotels Resorts Spas, Banyan Tree Spa, Grand Resort Bad Ragaz AG, Massage Envy Franchising LLC, Canyon Ranch, Rancho La Puerta, Elemis, Marriott International Inc., Mandara Spa, Bliss Spa, Kersten Florian International, Harrison Hot Springs Resort, Jade Mountain Resort, COMO Shambhala, Emirates Palace, Four Seasons Hotels Limited, Lanserhof GmbH, Planet Beach Franchising Corporation, Mandarin Oriental Hotel Group, Chuan Spa.

North America was the largest region in the spa market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the spa market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the spa market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Spas encompass facilities offering diverse services for health and body relaxation, including saunas, pools, steam rooms, medical spas, day spas, mineral springs spas, mud baths, and ayurvedic spas.

Spas encompass various types of services, including massage, beauty/grooming, physical fitness, and other specialized service offerings. Massage involves tissue manipulation through hand or instrument techniques, aimed at relaxation or therapeutic benefits, such as rubbing, kneading, or tapping. These spa services are available across different facilities such as hotel/resort spas, destination spas, day/salon spas, medical spas, mineral spring spas, and other diverse facility types catering to both male and female clientele.

The spa market research report is one of a series of new reports that provides spa market statistics, including spa industry global market size, regional shares, competitors with a spa market share, detailed spa market segments, market trends and opportunities, and any further data you may need to thrive in the spa industry. This spa market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The spas market consists of revenues earned by entities by providing services such as body massage, aromatherapy, hydrotherapy, and reflexology. The market does not include the sales of sports massage services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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