Period Panties Market Size, Market Share, Application Analysis, Regional Outlook, Growth Trends, Key Players, Competitive Strategies and Forecasts, 2023 to 2031

The period panty market is projected to expand at a CAGR of 18% during the forecast period of 2023 to 2031. The market is primarily driven by the increasing awareness of menstrual hygiene and the different activities and programs implemented by organizations. For instance, the collaboration between UNICEF and local governments, communities, and schools to conduct research and disseminate information about menstruation has fostered the adoption of hygienic practices conducive to the elimination of societal taboos. In addition, the considerable innovation and improved goods introduced by manufacturers are anticipated to generate adequate potential prospects for the market in the coming years. COVID-19 has negatively affected the menstruation underwear market. During the COVID-19 epidemic, store closures owing to quarantine and lockdown procedures have had dire implications, with sales plummeting significantly. In addition, the pandemic affected the production and offline sales of period sanitary products in numerous nations due to social isolation and stay-at-home policies. In addition, the pandemic scenario has prompted individuals to spend more prudently and avoid unnecessary purchases.

Demand for Comfort and Convenience

The increase in demand for comfort and convenience, as well as the growing preference for eco-friendly hygiene products around the globe, are the other main factors affecting the market's expansion over the forecast period. In addition, menstruation underwear is a relatively new period hygiene product that acts as an alternative to more conventional goods such as tampons and pads. The technique varies between companies but often incorporates multiple layers of materials such as polyester, nylon, merino wool, and cotton, designed to absorb blood and drain away moisture so the wearer feels dry and comfortable. In addition, the large proportion of working women across the globe is anticipated to create adequate chances for market expansion. In 2021, females will account for 39.3% of the global labor force, according to World Bank statistics. Work-appropriate period underwear provides comfort and convenience for women who are employed.

Aggressive Marketing Strategies

In addition, the various manufacturers are starting the campaign and expanding their period knickers' consumer reach, contributing to the expansion of the market. In May 2022, for instance, one of the most popular period underwear manufacturers, Thinx, announced the launch of a campaign called "Wet Panties" that promised to rid the world of "moist panties" once and for all. This campaign resulted in the expansion of the brand's air collection, which now includes sweat-wicking, breathable, ultra-thin, micromesh underwear designed for drier, moisture-free days during menstruation.

Environmental Concerns

Increasing environmental concerns and the need for better menstrual hygiene are driving up the demand for period tampons significantly. To reduce their plastics footprint, women are selecting eco-friendly, biodegradable menstrual hygiene items such as reusable sanitary pads, organic cotton tampons, and eco-friendly period pants. In addition, different government standards and campaigns encourage producers to replace non-degradable products with environmentally friendly alternatives. The Environmental Protection Agency (EPA) of the United States has recently released its recommendations for Eco-Friendly labels in 2020. As part of its goal to safeguard human health and the environment, the EPA develops standards, criteria, documents, and eco-labeling initiatives. In the next years, the market for period tampons is anticipated to expand as environmental protection is debated more frequently in international forums and as organizations enact legislation encouraging the use of eco-friendly products.

Lack of Awareness About Menstrual Hygiene Management in Certain Regions Hinders the Market Expansion

Inadequate menstrual hygiene management raises the risk of several disorders, including Urinary Tract Infections (UTIs), Reproductive Tract Infections (RTIs), Bacterial Vaginosis, and others. The demand for period tampons is developing dramatically due to the growing awareness of the need of maintaining menstrual hygiene and decreasing the associated disease risk. According to the NCBI, the prevalence of RTI and its associated conditions is 21% in rural India among ever-married women of reproductive age (15-49). According to the Centers for Disease Control and Prevention (CDC), 26% of women in rural South Africa had at least one menstrual hygiene-related infection. According to a survey by WaterAid, lack of access to menstruation hygiene is the sixth leading cause of death for women worldwide. As women become increasingly concerned about the consequences of poor menstrual hygiene management, the demand for period panties is anticipated to increase in the future years.

Briefs Dominated the Product Segment

In 2022, the briefs category dominated the market and contributed for 30% of the global revenue. The market is mainly driven due to the availability of various products made of comfortable fabrics such as cotton and nylon, designed with various styles. To provide comfort and other benefits, the producers are developing specific sorts of briefs with jacquard and lace designs, no VPL lace trim, and high waist control, which is further boosting the growth. The bikini segment is anticipated to be the fastest-growing segment with a CAGR of 18% from 2023 to 2031. The growing demand for bikini period underwear in developed countries coupled with rising popularity within the target demographic, together with advancements in fabric technology and garment design, are both credited with the segment's growth. The market is expanding rapidly as a result of the influence that the body-positive movement has on consumers' purchasing decisions. Additionally, the need for intimates that can be adjusted to be more attractive while maintaining comfortable is promoting the segment's expansion.

Disposable Period Panties Dominate the Market by Usability

Disposable period panties are the dominant segment in 2022 due to their cost-effectiveness and hassle-free. Disposable period panties now include eco-friendly panties manufactured with bio-degradable polyethylene, fiber, cotton, and others. As these types of period panties are suitable for one-time use and free from the hassle of washing or cleaning and reusing, they are highly preferred by women starting from college-going teenagers to working women.

Medium Sized Period Panties Dominates the Markey by Size

Medium-sized period panties were increasingly demanded in 2022 in terms of size and are expected to sustain their position in the coming years. Medium-sized period panties being comfortable for women requiring small to large or the size between these two are experiencing a rise in demand worldwide which in turn is spurring the growth of the market. Medium-sized panties accounted for over 40% of revenue share in terms of size in 2022.

Offline Distribution Segment Dominated the Market by Distribution Channel

Offline distribution channels dominated the market and accounted for a 65% share of the global revenue in 2022. Stores with multiple brands and styles of period underwear are among the most well-liked distribution methods. Before making a purchase, consumers at these establishments can select from a wide range of brands. Supermarkets usually offer discounts and other such benefits to attract consumers and increase product sales. They act as distribution centers for parent companies and offer a large number of brands in one place. Thus, with the presence of a diverse product range and ease of convenience, offline distribution held the largest market share.

The online distribution channel is expected to witness the fastest growth in the forecast period. The rising popularity of e-commerce channels is likely to lead to considerable growth prospects for the market owing to a wider distribution network and greater product availability. Moreover, the manufacturers of period pants are collaborating with e-commerce companies to sell their products on online channels. For instance, in March 2022, Thinx Inc. announced its partnership with Walmart to make Thinx’s reusable period underwear more accessible to shoppers nationwide.

North America remains the Global Leader

North America dominated the market for period panties and accounted for a 40% revenue share in 2022. The presence of a large number of major players such as Knix Wear, Inc., Thinx, Inc., and Saalt, LLC, among others in the U.S. and Canada further supported the market growth in the region. Moreover, the high awareness regarding menstrual hygiene products in the region further contributed to the significant demand for menstrual underwear in the region. Moreover, the various initiatives and campaigns by the companies and manufacturers related to menstrual hygiene awareness are further projected to create significant demand for period underwear in the upcoming years. The U.S. has emerged as dominant in the North American period panties market. The increase in investment in feminine hygiene and healthcare has resulted in a significant increase in sales of period panties.

The increasing number of working women is a key factor fuelling demand for period panties in the U.S., as those minimize the chances of stains in a hassle-free way which saves time. According to the U.S. Department of Labor Blog, 47% of U.S. workers are women, which naturally catapults the U.S. to the forefront of the North American market.

As stated in the National Health Statistics (NHS) report published by the Centers for Disease Control and Prevention (CDC) on 10th September 2020, 8% reach menarche by age 10, 24% by age 11, and 52% by age 12 at the United States. The rise in concern regarding menstrual health among this female population is a significant factor in the increase in sales of period panties in the U.S. According to FMI, the U.S. is likely to remain the epicenter of the largest market of period panties in the world, North America in the coming years.

APAC to Lead the Growth During the Forecast Period

Asia Pacific is projected to be the fastest-growing market at a CAGR of 18.5% over the forecast period. Growth in awareness regarding menstrual hygiene products, changes in lifestyles of working millennials, and increasing income to invest in the best available products are the key factors driving product demand. Moreover, the large population in countries like India and China with a high number of women in their reproductive years is one of the prime reasons driving the regional expansion. Additionally, the rising per capita income enables women to choose from a wide range of hygiene and eco-friendly sanitary solutions such as reusable period panties. Aggressive marketing strategies to raise awareness and drive sales by the manufacturers have augmented regional growth.

R&D Investment to Enhance Market Shares

Prominent market players are likely to focus on establishing their businesses across the globe owing to the rapidly expanding customer base. In this respect, key market participants are expected to invest in research & development activities to remain competitive over the forecast period.

Some of the key developments and strategic initiatives carried out by leading manufacturers are listed below:

In March 2022, Modibodi and PUMA partnered to launch a range of leak-free period underwear and activewear, created to support women stay comfortable and active during their period whilst making a positive environmental impact.
In February 2022, Kimberly-Clark Corporation one of the leading companies of menstrual hygiene products announced that it has completed its acquisition of a majority stake in Thinx, Inc., one of the leading companies offering reusable period and incontinence underwear. The company made an initial minority investment in Thinx in 2019.
In January 2021, Essity announced the launch of TENA Silhouette, an absorbent underwear for menstruation and incontinence. The launch of the products has initiated in Latin America and continued in other markets in selected stores and online during the first quarter of 2021.

Some of the prominent players in the global period panties market include Neione, Ruby Love (PANTYPROP INC), Proof, Knix Wear, Inc., Rael, Saalt, LLC, Victoria's Secret, FANNYPANTS, The Period Company, Thinx, Inc. (Kimberly-Clark) and others.

Historical & Forecast Period

This study report represents an analysis of each segment from 2021 to 2031 considering 2022 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2022 to 2031.

The current report comprises quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends, and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. A key data point that enables the estimation of Period Panties market is as follows:

Research and development budgets of manufacturers and government spending
Revenues of key companies in the market segment
Number of end users and consumption volume, price, and value.
Geographical revenues generate by countries considered in the report
Micro and macro environment factors that are currently influencing the Period Panties market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top-down and bottom-up approaches for validation of market estimation assures logical, methodical, and mathematical consistency of the quantitative data.

Market Segmentation

Product Type

Reusable
Disposable

Size

Small
Medium
Large

Product

Brief
Bikini
Boyshort
Hi-waist
Others

Distribution Channel

Online
E-commerce Owned Portal
Company Owned Portal
Offline
Exclusive Stores
Multi-Brand Stores

Key questions answered in this report

What are the key micro and macro environmental factors that are impacting the growth of Period Panties market?
What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
Estimated forecast and market projections up to 2031.
Which segment accounts for the fastest CAGR during the forecast period?
Which market segment holds a larger market share and why?
Are low and middle-income economies investing in the Period Panties market?
Which is the largest regional market for Period Panties market?
What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
Which are the key trends driving Period Panties market growth?
Who are the key competitors and what are their key strategies to enhance their market presence in the Period Panties market worldwide?

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1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. Key Offerings
1.2. Market Segmentation
1.3. Research Methodology
1.3.1. Phase I - Secondary Research
1.3.2. Phase II - Primary Research
1.3.3. Phase III - Expert Panel Review
1.3.4. Assumptions
1.3.5. Approach Adopted

2. Executive Summary
2.1. Market Snapshot: Global Period Panties Market
2.2. Global Period Panties Market, By Product Type, 2022 (US$ Million)
2.3. Global Period Panties Market, By Size, 2022 (US$ Million)
2.4. Global Period Panties Market, By Product, 2022 (US$ Million)
2.5. Global Period Panties Market, By Distribution Channel, 2022 (US$ Million)
2.6. Global Period Panties Market, By Geography, 2022 (US$ Million)
2.7. Attractive Investment Proposition by Geography, 2022

3. Period Panties Market: Competitive Analysis
3.1. Market Positioning of Key Period Panties Market Vendors
3.2. Strategies Adopted by Period Panties Market Vendors
3.3. Key Industry Strategies
3.4. Tier Analysis 2022 Versus 2031

4. Period Panties Market: Macro Analysis & Market Dynamics
4.1. Introduction
4.2. Global Period Panties Market Value, 2021 - 2031, (US$ Million)
4.3. Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Key Challenges
4.3.4. Key Opportunities
4.4. Impact Analysis of Drivers and Restraints
4.5. See-Saw Analysis

5. Period Panties Market: By Product Type, 2021-2031, USD (Million)
5.1. Market Overview
5.2. Growth & Revenue Analysis: 2022 Versus 2031
5.3. Market Segmentation
5.3.1. Reusable
5.3.2. Disposable

6. Period Panties Market: By Size, 2021-2031, USD (Million)
6.1. Market Overview
6.2. Growth & Revenue Analysis: 2022 Versus 2031
6.3. Market Segmentation
6.3.1. Small
6.3.2. Medium
6.3.3. Large

7. Period Panties Market: By Product, 2021-2031, USD (Million)
7.1. Market Overview
7.2. Growth & Revenue Analysis: 2022 Versus 2031
7.3. Market Segmentation
7.3.1. Brief
7.3.2. Bikini
7.3.3. Boyshort
7.3.4. Hi-waist
7.3.5. Others

8. Period Panties Market: By Distribution Channel, 2021-2031, USD (Million)
8.1. Market Overview
8.2. Growth & Revenue Analysis: 2022 Versus 2031
8.3. Market Segmentation
8.3.1. Online
8.3.1.1. E-commerce Owned Portal
8.3.1.2. Company Owned Portal
8.3.2. Offline
8.3.2.1. Exclusive Stores
8.3.2.2. Multi-Brand Stores

9. North America Period Panties Market, 2021-2031, USD (Million)
9.1. Market Overview
9.2. Period Panties Market: By Product Type, 2021-2031, USD (Million)
9.3. Period Panties Market: By Size, 2021-2031, USD (Million)
9.4. Period Panties Market: By Product, 2021-2031, USD (Million)
9.5. Period Panties Market: By Distribution Channel, 2021-2031, USD (Million)
9.6.Period Panties Market: By Region, 2021-2031, USD (Million)
9.6.1.North America
9.6.1.1. U.S.
9.6.1.1.1. Period Panties Market: By Product Type, 2021-2031, USD (Million)
9.6.1.1.1. Period Panties Market: By Size, 2021-2031, USD (Million)
9.6.1.1.1. Period Panties Market: By Product, 2021-2031, USD (Million)
9.6.1.1.1. Period Panties Market: By Distribution Channel, 2021-2031, USD (Million)
9.6.1.2. Canada
9.6.1.2.1. Period Panties Market: By Product Type, 2021-2031, USD (Million)
9.6.1.2.1. Period Panties Market: By Size, 2021-2031, USD (Million)
9.6.1.2.1. Period Panties Market: By Product, 2021-2031, USD (Million)
9.6.1.2.1. Period Panties Market: By Distribution Channel, 2021-2031, USD (Million)
9.6.1.3. Rest of North America
9.6.1.3.1. Period Panties Market: By Product Type, 2021-2031, USD (Million)
9.6.1.3.1. Period Panties Market: By Size, 2021-2031, USD (Million)
9.6.1.3.1. Period Panties Market: By Product, 2021-2031, USD (Million)
9.6.1.3.1. Period Panties Market: By Distribution Channel, 2021-2031, USD (Million)

10. UK and European Union Period Panties Market, 2021-2031, USD (Million)
10.1. Market Overview
10.2. Period Panties Market: By Product Type, 2021-2031, USD (Million)
10.3. Period Panties Market: By Size, 2021-2031, USD (Million)
10.4. Period Panties Market: By Product, 2021-2031, USD (Million)
10.5. Period Panties Market: By Distribution Channel, 2021-2031, USD (Million)
10.6.Period Panties Market: By Region, 2021-2031, USD (Million)
10.6.1.UK and European Union
10.6.1.1. UK
10.6.1.1.1. Period Panties Market: By Product Type, 2021-2031, USD (Million)
10.6.1.1.1. Period Panties Market: By Size, 2021-2031, USD (Million)
10.6.1.1.1. Period Panties Market: By Product, 2021-2031, USD (Million)
10.6.1.1.1. Period Panties Market: By Distribution Channel, 2021-2031, USD (Million)
10.6.1.2. Germany
10.6.1.2.1. Period Panties Market: By Product Type, 2021-2031, USD (Million)
10.6.1.2.1. Period Panties Market: By Size, 2021-2031, USD (Million)
10.6.1.2.1. Period Panties Market: By Product, 2021-2031, USD (Million)
10.6.1.2.1. Period Panties Market: By Distribution Channel, 2021-2031, USD (Million)
10.6.1.3. Spain
10.6.1.3.1. Period Panties Market: By Product Type, 2021-2031, USD (Million)
10.6.1.3.1. Period Panties Market: By Size, 2021-2031, USD (Million)
10.6.1.3.1. Period Panties Market: By Product, 2021-2031, USD (Million)
10.6.1.3.1. Period Panties Market: By Distribution Channel, 2021-2031, USD (Million)
10.6.1.4. Italy
10.6.1.4.1. Period Panties Market: By Product Type, 2021-2031, USD (Million)
10.6.1.4.1. Period Panties Market: By Size, 2021-2031, USD (Million)
10.6.1.4.1. Period Panties Market: By Product, 2021-2031, USD (Million)
10.6.1.4.1. Period Panties Market: By Distribution Channel, 2021-2031, USD (Million)
10.6.1.5. France
10.6.1.5.1. Period Panties Market: By Product Type, 2021-2031, USD (Million)
10.6.1.5.1. Period Panties Market: By Size, 2021-2031, USD (Million)
10.6.1.5.1. Period Panties Market: By Product, 2021-2031, USD (Million)
10.6.1.5.1. Period Panties Market: By Distribution Channel, 2021-2031, USD (Million)
10.6.1.6. Rest of Europe
10.6.1.6.1. Period Panties Market: By Product Type, 2021-2031, USD (Million)
10.6.1.6.1. Period Panties Market: By Size, 2021-2031, USD (Million)
10.6.1.6.1. Period Panties Market: By Product, 2021-2031, USD (Million)
10.6.1.6.1. Period Panties Market: By Distribution Channel, 2021-2031, USD (Million)

11. Asia Pacific Period Panties Market, 2021-2031, USD (Million)
11.1. Market Overview
11.2. Period Panties Market: By Product Type, 2021-2031, USD (Million)
11.3. Period Panties Market: By Size, 2021-2031, USD (Million)
11.4. Period Panties Market: By Product, 2021-2031, USD (Million)
11.5. Period Panties Market: By Distribution Channel, 2021-2031, USD (Million)
11.6.Period Panties Market: By Region, 2021-2031, USD (Million)
11.6.1.Asia Pacific
11.6.1.1. China
11.6.1.1.1. Period Panties Market: By Product Type, 2021-2031, USD (Million)
11.6.1.1.1. Period Panties Market: By Size, 2021-2031, USD (Million)
11.6.1.1.1. Period Panties Market: By Product, 2021-2031, USD (Million)
11.6.1.1.1. Period Panties Market: By Distribution Channel, 2021-2031, USD (Million)
11.6.1.2. Japan
11.6.1.2.1. Period Panties Market: By Product Type, 2021-2031, USD (Million)
11.6.1.2.1. Period Panties Market: By Size, 2021-2031, USD (Million)
11.6.1.2.1. Period Panties Market: By Product, 2021-2031, USD (Million)
11.6.1.2.1. Period Panties Market: By Distribution Channel, 2021-2031, USD (Million)
11.6.1.3. India
11.6.1.3.1. Period Panties Market: By Product Type, 2021-2031, USD (Million)
11.6.1.3.1. Period Panties Market: By Size, 2021-2031, USD (Million)
11.6.1.3.1. Period Panties Market: By Product, 2021-2031, USD (Million)
11.6.1.3.1. Period Panties Market: By Distribution Channel, 2021-2031, USD (Million)
11.6.1.4. Australia
11.6.1.4.1. Period Panties Market: By Product Type, 2021-2031, USD (Million)
11.6.1.4.1. Period Panties Market: By Size, 2021-2031, USD (Million)
11.6.1.4.1. Period Panties Market: By Product, 2021-2031, USD (Million)
11.6.1.4.1. Period Panties Market: By Distribution Channel, 2021-2031, USD (Million)
11.6.1.5. South Korea
11.6.1.5.1. Period Panties Market: By Product Type, 2021-2031, USD (Million)
11.6.1.5.1. Period Panties Market: By Size, 2021-2031, USD (Million)
11.6.1.5.1. Period Panties Market: By Product, 2021-2031, USD (Million)
11.6.1.5.1. Period Panties Market: By Distribution Channel, 2021-2031, USD (Million)
11.6.1.6. Rest of Asia Pacific
11.6.1.6.1. Period Panties Market: By Product Type, 2021-2031, USD (Million)
11.6.1.6.1. Period Panties Market: By Size, 2021-2031, USD (Million)
11.6.1.6.1. Period Panties Market: By Product, 2021-2031, USD (Million)
11.6.1.6.1. Period Panties Market: By Distribution Channel, 2021-2031, USD (Million)

12. Latin America Period Panties Market, 2021-2031, USD (Million)
12.1. Market Overview
12.2. Period Panties Market: By Product Type, 2021-2031, USD (Million)
12.3. Period Panties Market: By Size, 2021-2031, USD (Million)
12.4. Period Panties Market: By Product, 2021-2031, USD (Million)
12.5. Period Panties Market: By Distribution Channel, 2021-2031, USD (Million)
12.6.Period Panties Market: By Region, 2021-2031, USD (Million)
12.6.1.Latin America
12.6.1.1. Brazil
12.6.1.1.1. Period Panties Market: By Product Type, 2021-2031, USD (Million)
12.6.1.1.1. Period Panties Market: By Size, 2021-2031, USD (Million)
12.6.1.1.1. Period Panties Market: By Product, 2021-2031, USD (Million)
12.6.1.1.1. Period Panties Market: By Distribution Channel, 2021-2031, USD (Million)
12.6.1.2. Mexico
12.6.1.2.1. Period Panties Market: By Product Type, 2021-2031, USD (Million)
12.6.1.2.1. Period Panties Market: By Size, 2021-2031, USD (Million)
12.6.1.2.1. Period Panties Market: By Product, 2021-2031, USD (Million)
12.6.1.2.1. Period Panties Market: By Distribution Channel, 2021-2031, USD (Million)
12.6.1.3. Rest of Latin America
12.6.1.3.1. Period Panties Market: By Product Type, 2021-2031, USD (Million)
12.6.1.3.1. Period Panties Market: By Size, 2021-2031, USD (Million)
12.6.1.3.1. Period Panties Market: By Product, 2021-2031, USD (Million)
12.6.1.3.1. Period Panties Market: By Distribution Channel, 2021-2031, USD (Million)

13. Middle East and Africa Period Panties Market, 2021-2031, USD (Million)
13.1. Market Overview
13.2. Period Panties Market: By Product Type, 2021-2031, USD (Million)
13.3. Period Panties Market: By Size, 2021-2031, USD (Million)
13.4. Period Panties Market: By Product, 2021-2031, USD (Million)
13.5. Period Panties Market: By Distribution Channel, 2021-2031, USD (Million)
13.6.Period Panties Market: By Region, 2021-2031, USD (Million)
13.6.1.Middle East and Africa
13.6.1.1. GCC
13.6.1.1.1. Period Panties Market: By Product Type, 2021-2031, USD (Million)
13.6.1.1.1. Period Panties Market: By Size, 2021-2031, USD (Million)
13.6.1.1.1. Period Panties Market: By Product, 2021-2031, USD (Million)
13.6.1.1.1. Period Panties Market: By Distribution Channel, 2021-2031, USD (Million)
13.6.1.2. Africa
13.6.1.2.1. Period Panties Market: By Product Type, 2021-2031, USD (Million)
13.6.1.2.1. Period Panties Market: By Size, 2021-2031, USD (Million)
13.6.1.2.1. Period Panties Market: By Product, 2021-2031, USD (Million)
13.6.1.2.1. Period Panties Market: By Distribution Channel, 2021-2031, USD (Million)
13.6.1.3. Rest of Middle East and Africa
13.6.1.3.1. Period Panties Market: By Product Type, 2021-2031, USD (Million)
13.6.1.3.1. Period Panties Market: By Size, 2021-2031, USD (Million)
13.6.1.3.1. Period Panties Market: By Product, 2021-2031, USD (Million)
13.6.1.3.1. Period Panties Market: By Distribution Channel, 2021-2031, USD (Million)

14. Company Profile
14.1. Neione
14.1.1. Company Overview
14.1.2. Financial Performance
14.1.3. Product Portfolio
14.1.4. Strategic Initiatives
14.2. Ruby Love (PANTYPROP INC)
14.2.1. Company Overview
14.2.2. Financial Performance
14.2.3. Product Portfolio
14.2.4. Strategic Initiatives
14.3. Proof
14.3.1. Company Overview
14.3.2. Financial Performance
14.3.3. Product Portfolio
14.3.4. Strategic Initiatives
14.4. Knix Wear, Inc.
14.4.1. Company Overview
14.4.2. Financial Performance
14.4.3. Product Portfolio
14.4.4. Strategic Initiatives
14.5. Rael
14.5.1. Company Overview
14.5.2. Financial Performance
14.5.3. Product Portfolio
14.5.4. Strategic Initiatives
14.6. Saalt, LLC
14.6.1. Company Overview
14.6.2. Financial Performance
14.6.3. Product Portfolio
14.6.4. Strategic Initiatives
14.7. Victoria's Secret
14.7.1. Company Overview
14.7.2. Financial Performance
14.7.3. Product Portfolio
14.7.4. Strategic Initiatives
14.8. FANNYPANTS
14.8.1. Company Overview
14.8.2. Financial Performance
14.8.3. Product Portfolio
14.8.4. Strategic Initiatives
14.9. The Period Company
14.9.1. Company Overview
14.9.2. Financial Performance
14.9.3. Product Portfolio
14.9.4. Strategic Initiatives
14.10. Thinx, Inc. (Kimberly-Clark)
14.10.1. Company Overview
14.10.2. Financial Performance
14.10.3. Product Portfolio
14.10.4. Strategic Initiatives
14.11. Others
14.11.1. Company Overview
14.11.2. Financial Performance
14.11.3. Product Portfolio
14.11.4. Strategic Initiatives

List of Figures
Figure 1 Global Period Panties Market: Market Coverage
Figure 2 Research Methodology and Data Sources
Figure 3 Market Size Estimation - Top Down & Bottom-Up Approach
Figure 4 Global Period Panties Market: Quality Assurance
Figure 5 Global Period Panties Market, By Product Type, 2022
Figure 6 Global Period Panties Market, By Size, 2022
Figure 7 Global Period Panties Market, By Product, 2022
Figure 8 Global Period Panties Market, By Distribution Channel, 2022
Figure 9 Global Period Panties Market, By Geography, 2022
Figure 10 Market Geographical Opportunity Matrix - Global Period Panties Market, 2022
Figure 11 Market Positioning of Key Period Panties Market Players, 2022
Figure 12 Global Period Panties Market - Tier Analysis - Percentage of Revenues by Tier Level, 2022 Versus 2031
Figure 13 Global Period Panties Market, By Product Type, 2022 Vs 2031, %
Figure 14 Global Period Panties Market, By Size, 2022 Vs 2031, %
Figure 15 Global Period Panties Market, By Product, 2022 Vs 2031, %
Figure 16 Global Period Panties Market, By Distribution Channel, 2022 Vs 2031, %
Figure 17 U.S. Period Panties Market (US$ Million), 2021 - 2031
Figure 18 Canada Period Panties Market (US$ Million), 2021 - 2031
Figure 19 Rest of North America Period Panties Market (US$ Million), 2021 - 2031
Figure 20 UK Period Panties Market (US$ Million), 2021 - 2031
Figure 21 Germany Period Panties Market (US$ Million), 2021 - 2031
Figure 22 Spain Period Panties Market (US$ Million), 2021 - 2031
Figure 23 Italy Period Panties Market (US$ Million), 2021 - 2031
Figure 24 France Period Panties Market (US$ Million), 2021 - 2031
Figure 25 Rest of Europe Period Panties Market (US$ Million), 2021 - 2031
Figure 26 China Period Panties Market (US$ Million), 2021 - 2031
Figure 27 Japan Period Panties Market (US$ Million), 2021 - 2031
Figure 28 India Period Panties Market (US$ Million), 2021 - 2031
Figure 29 Australia Period Panties Market (US$ Million), 2021 - 2031
Figure 30 South Korea Period Panties Market (US$ Million), 2021 - 2031
Figure 31 Rest of Asia Period Panties Market (US$ Million), 2021 - 2031
Figure 32 Brazil Period Panties Market (US$ Million), 2021 - 2031
Figure 33 Mexico Period Panties Market (US$ Million), 2021 - 2031
Figure 34 Rest of Latin America Period Panties Market (US$ Million), 2021 - 2031
Figure 35 GCC Period Panties Market (US$ Million), 2021 - 2031
Figure 36 Africa Period Panties Market (US$ Million), 2021 - 2031
Figure 37 Rest of Middle East and Africa Period Panties Market (US$ Million), 2021 - 2031

List of Figures
Table 1 Global Period Panties Market By Product Type, 2021-2031, USD (Million)
Table 2 Global Period Panties Market By Size, 2021-2031, USD (Million)
Table 3 Global Period Panties Market By Product, 2021-2031, USD (Million)
Table 4 Global Period Panties Market By Distribution Channel, 2021-2031, USD (Million)
Table 5 Global Period Panties Market By Online, 2021-2031, USD (Million)
Table 6 Global Period Panties Market By Offline, 2021-2031, USD (Million)
Table 7 North America Period Panties Market By Product Type, 2021-2031, USD (Million)
Table 8 North America Period Panties Market By Size, 2021-2031, USD (Million)
Table 9 North America Period Panties Market By Product, 2021-2031, USD (Million)
Table 10 North America Period Panties Market By Distribution Channel, 2021-2031, USD (Million)
Table 11 North America Period Panties Market By Online, 2021-2031, USD (Million)
Table 12 North America Period Panties Market By Offline, 2021-2031, USD (Million)
Table 13 U.S. Period Panties Market By Product Type, 2021-2031, USD (Million)
Table 14 U.S. Period Panties Market By Size, 2021-2031, USD (Million)
Table 15 U.S. Period Panties Market By Product, 2021-2031, USD (Million)
Table 16 U.S. Period Panties Market By Distribution Channel, 2021-2031, USD (Million)
Table 17 U.S. Period Panties Market By Online, 2021-2031, USD (Million)
Table 18 U.S. Period Panties Market By Offline, 2021-2031, USD (Million)
Table 19 Canada Period Panties Market By Product Type, 2021-2031, USD (Million)
Table 20 Canada Period Panties Market By Size, 2021-2031, USD (Million)
Table 21 Canada Period Panties Market By Product, 2021-2031, USD (Million)
Table 22 Canada Period Panties Market By Distribution Channel, 2021-2031, USD (Million)
Table 23 Canada Period Panties Market By Online, 2021-2031, USD (Million)
Table 24 Canada Period Panties Market By Offline, 2021-2031, USD (Million)
Table 25 Rest of North America Period Panties Market By Product Type, 2021-2031, USD (Million)
Table 26 Rest of North America Period Panties Market By Size, 2021-2031, USD (Million)
Table 27 Rest of North America Period Panties Market By Product, 2021-2031, USD (Million)
Table 28 Rest of North America Period Panties Market By Distribution Channel, 2021-2031, USD (Million)
Table 29 Rest of North America Period Panties Market By Online, 2021-2031, USD (Million)
Table 30 Rest of North America Period Panties Market By Offline, 2021-2031, USD (Million)
Table 31 UK and European Union Period Panties Market By Product Type, 2021-2031, USD (Million)
Table 32 UK and European Union Period Panties Market By Size, 2021-2031, USD (Million)
Table 33 UK and European Union Period Panties Market By Product, 2021-2031, USD (Million)
Table 34 UK and European Union Period Panties Market By Distribution Channel, 2021-2031, USD (Million)
Table 35 UK and European Union Period Panties Market By Online, 2021-2031, USD (Million)
Table 36 UK and European Union Period Panties Market By Offline, 2021-2031, USD (Million)
Table 37 UK Period Panties Market By Product Type, 2021-2031, USD (Million)
Table 38 UK Period Panties Market By Size, 2021-2031, USD (Million)
Table 39 UK Period Panties Market By Product, 2021-2031, USD (Million)
Table 40 UK Period Panties Market By Distribution Channel, 2021-2031, USD (Million)
Table 41 UK Period Panties Market By Online, 2021-2031, USD (Million)
Table 42 UK Period Panties Market By Offline, 2021-2031, USD (Million)
Table 43 Germany Period Panties Market By Product Type, 2021-2031, USD (Million)
Table 44 Germany Period Panties Market By Size, 2021-2031, USD (Million)
Table 45 Germany Period Panties Market By Product, 2021-2031, USD (Million)
Table 46 Germany Period Panties Market By Distribution Channel, 2021-2031, USD (Million)
Table 47 Germany Period Panties Market By Online, 2021-2031, USD (Million)
Table 48 Germany Period Panties Market By Offline, 2021-2031, USD (Million)
Table 49 Spain Period Panties Market By Product Type, 2021-2031, USD (Million)
Table 50 Spain Period Panties Market By Size, 2021-2031, USD (Million)
Table 51 Spain Period Panties Market By Product, 2021-2031, USD (Million)
Table 52 Spain Period Panties Market By Distribution Channel, 2021-2031, USD (Million)
Table 53 Spain Period Panties Market By Online, 2021-2031, USD (Million)
Table 54 Spain Period Panties Market By Offline, 2021-2031, USD (Million)
Table 55 Italy Period Panties Market By Product Type, 2021-2031, USD (Million)
Table 56 Italy Period Panties Market By Size, 2021-2031, USD (Million)
Table 57 Italy Period Panties Market By Product, 2021-2031, USD (Million)
Table 58 Italy Period Panties Market By Distribution Channel, 2021-2031, USD (Million)
Table 59 Italy Period Panties Market By Online, 2021-2031, USD (Million)
Table 60 Italy Period Panties Market By Offline, 2021-2031, USD (Million)
Table 61 France Period Panties Market By Product Type, 2021-2031, USD (Million)
Table 62 France Period Panties Market By Size, 2021-2031, USD (Million)
Table 63 France Period Panties Market By Product, 2021-2031, USD (Million)
Table 64 France Period Panties Market By Distribution Channel, 2021-2031, USD (Million)
Table 65 France Period Panties Market By Online, 2021-2031, USD (Million)
Table 66 France Period Panties Market By Offline, 2021-2031, USD (Million)
Table 67 Rest of Europe Period Panties Market By Product Type, 2021-2031, USD (Million)
Table 68 Rest of Europe Period Panties Market By Size, 2021-2031, USD (Million)
Table 69 Rest of Europe Period Panties Market By Product, 2021-2031, USD (Million)
Table 70 Rest of Europe Period Panties Market By Distribution Channel, 2021-2031, USD (Million)
Table 71 Rest of Europe Period Panties Market By Online, 2021-2031, USD (Million)
Table 72 Rest of Europe Period Panties Market By Offline, 2021-2031, USD (Million)
Table 73 Asia Period Panties Market By Product Type, 2021-2031, USD (Million)
Table 74 Asia Period Panties Market By Size, 2021-2031, USD (Million)
Table 75 Asia Period Panties Market By Product, 2021-2031, USD (Million)
Table 76 Asia Period Panties Market By Distribution Channel, 2021-2031, USD (Million)
Table 77 Asia Period Panties Market By Online, 2021-2031, USD (Million)
Table 78 Asia Period Panties Market By Offline, 2021-2031, USD (Million)
Table 79 China Period Panties Market By Product Type, 2021-2031, USD (Million)
Table 80 China Period Panties Market By Size, 2021-2031, USD (Million)
Table 81 China Period Panties Market By Product, 2021-2031, USD (Million)
Table 82 China Period Panties Market By Distribution Channel, 2021-2031, USD (Million)
Table 83 China Period Panties Market By Online, 2021-2031, USD (Million)
Table 84 China Period Panties Market By Offline, 2021-2031, USD (Million)
Table 85 Japan Period Panties Market By Product Type, 2021-2031, USD (Million)
Table 86 Japan Period Panties Market By Size, 2021-2031, USD (Million)
Table 87 Japan Period Panties Market By Product, 2021-2031, USD (Million)
Table 88 Japan Period Panties Market By Distribution Channel, 2021-2031, USD (Million)
Table 89 Japan Period Panties Market By Online, 2021-2031, USD (Million)
Table 90 Japan Period Panties Market By Offline, 2021-2031, USD (Million)
Table 91 India Period Panties Market By Product Type, 2021-2031, USD (Million)
Table 92 India Period Panties Market By Size, 2021-2031, USD (Million)
Table 93 India Period Panties Market By Product, 2021-2031, USD (Million)
Table 94 India Period Panties Market By Distribution Channel, 2021-2031, USD (Million)
Table 95 India Period Panties Market By Online, 2021-2031, USD (Million)
Table 96 India Period Panties Market By Offline, 2021-2031, USD (Million)
Table 97 Australia Period Panties Market By Product Type, 2021-2031, USD (Million)
Table 98 Australia Period Panties Market By Size, 2021-2031, USD (Million)
Table 99 Australia Period Panties Market By Product, 2021-2031, USD (Million)
Table 100 Australia Period Panties Market By Distribution Channel, 2021-2031, USD (Million)
Table 101 Australia Period Panties Market By Online, 2021-2031, USD (Million)
Table 102 Australia Period Panties Market By Offline, 2021-2031, USD (Million)
Table 103 South Korea Period Panties Market By Product Type, 2021-2031, USD (Million)
Table 104 South Korea Period Panties Market By Size, 2021-2031, USD (Million)
Table 105 South Korea Period Panties Market By Product, 2021-2031, USD (Million)
Table 106 South Korea Period Panties Market By Distribution Channel, 2021-2031, USD (Million)
Table 107 South Korea Period Panties Market By Online, 2021-2031, USD (Million)
Table 108 South Korea Period Panties Market By Offline, 2021-2031, USD (Million)
Table 109 Latin America Period Panties Market By Product Type, 2021-2031, USD (Million)
Table 110 Latin America Period Panties Market By Size, 2021-2031, USD (Million)
Table 111 Latin America Period Panties Market By Product, 2021-2031, USD (Million)
Table 112 Latin America Period Panties Market By Distribution Channel, 2021-2031, USD (Million)
Table 113 Latin America Period Panties Market By Online, 2021-2031, USD (Million)
Table 114 Latin America Period Panties Market By Offline, 2021-2031, USD (Million)
Table 115 Brazil Period Panties Market By Product Type, 2021-2031, USD (Million)
Table 116 Brazil Period Panties Market By Size, 2021-2031, USD (Million)
Table 117 Brazil Period Panties Market By Product, 2021-2031, USD (Million)
Table 118 Brazil Period Panties Market By Distribution Channel, 2021-2031, USD (Million)
Table 119 Brazil Period Panties Market By Online, 2021-2031, USD (Million)
Table 120 Brazil Period Panties Market By Offline, 2021-2031, USD (Million)
Table 121 Mexico Period Panties Market By Product Type, 2021-2031, USD (Million)
Table 122 Mexico Period Panties Market By Size, 2021-2031, USD (Million)
Table 123 Mexico Period Panties Market By Product, 2021-2031, USD (Million)
Table 124 Mexico Period Panties Market By Distribution Channel, 2021-2031, USD (Million)
Table 125 Mexico Period Panties Market By Online, 2021-2031, USD (Million)
Table 126 Mexico Period Panties Market By Offline, 2021-2031, USD (Million)
Table 127 Rest of Latin America Period Panties Market By Product Type, 2021-2031, USD (Million)
Table 128 Rest of Latin America Period Panties Market By Size, 2021-2031, USD (Million)
Table 129 Rest of Latin America Period Panties Market By Product, 2021-2031, USD (Million)
Table 130 Rest of Latin America Period Panties Market By Distribution Channel, 2021-2031, USD (Million)
Table 131 Rest of Latin America Period Panties Market By Online, 2021-2031, USD (Million)
Table 132 Rest of Latin America Period Panties Market By Offline, 2021-2031, USD (Million)
Table 133 Middle East and Africa Period Panties Market By Product Type, 2021-2031, USD (Million)
Table 134 Middle East and Africa Period Panties Market By Size, 2021-2031, USD (Million)
Table 135 Middle East and Africa Period Panties Market By Product, 2021-2031, USD (Million)
Table 136 Middle East and Africa Period Panties Market By Distribution Channel, 2021-2031, USD (Million)
Table 137 Middle East and Africa Period Panties Market By Online, 2021-2031, USD (Million)
Table 138 Middle East and Africa Period Panties Market By Offline, 2021-2031, USD (Million)
Table 139 GCC Period Panties Market By Product Type, 2021-2031, USD (Million)
Table 140 GCC Period Panties Market By Size, 2021-2031, USD (Million)
Table 141 GCC Period Panties Market By Product, 2021-2031, USD (Million)
Table 142 GCC Period Panties Market By Distribution Channel, 2021-2031, USD (Million)
Table 143 GCC Period Panties Market By Online, 2021-2031, USD (Million)
Table 144 GCC Period Panties Market By Offline, 2021-2031, USD (Million)
Table 145 Africa Period Panties Market By Product Type, 2021-2031, USD (Million)
Table 146 Africa Period Panties Market By Size, 2021-2031, USD (Million)
Table 147 Africa Period Panties Market By Product, 2021-2031, USD (Million)
Table 148 Africa Period Panties Market By Distribution Channel, 2021-2031, USD (Million)
Table 149 Africa Period Panties Market By Online, 2021-2031, USD (Million)
Table 150 Africa Period Panties Market By Offline, 2021-2031, USD (Million)
Table 151 Rest of Middle East and Africa Period Panties Market By Product Type, 2021-2031, USD (Million)
Table 152 Rest of Middle East and Africa Period Panties Market By Size, 2021-2031, USD (Million)
Table 153 Rest of Middle East and Africa Period Panties Market By Product, 2021-2031, USD (Million)
Table 154 Rest of Middle East and Africa Period Panties Market By Distribution Channel, 2021-2031, USD (Million)
Table 155 Rest of Middle East and Africa Period Panties Market By Online, 2021-2031, USD (Million)
Table 156 Rest of Middle East and Africa Period Panties Market By Offline, 2021-2031, USD (Million)

Companies Mentioned

Neione
Ruby Love (PANTYPROP INC)
Proof
Knix Wear Inc.
Rael
Saalt LLC
Victoria's Secret
FANNYPANTS
The Period Company
Thinx Inc. (Kimberly-Clark)

License	Format	Properties	Price
Hard Copy	A printed copy of the product will be shipped to you.		€4397EUR$4,500USD£3,671GBP
SINGLE USER LICENSE PDF	The product is a PDF.	This is a single user license, allowing one user access to the product.	€6351EUR$6,500USD£5,302GBP
ENTERPRISE LICENSE PDF	The product is a PDF.	This is an enterprise license, allowing all employees within your organization access to the product.	€8793EUR$9,000USD£7,341GBP