Retail E-Commerce in Italy

Retail e-commerce continued to see positive growth in current value terms in Italy in 2024. Growth was fuelled in part by ongoing investments in innovation, which is key to the development of retail and the consumption habits of Italians. In 2024, players operating within e-commerce in Italy were focusing on process optimisation, technological experimentation (primarily through AI and AR) and testing new ways of interacting with consumers and new business models, especially platform based ones.

The Retail E-Commerce in Italy report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce by Product, Retail E-Commerce by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retail E-Commerce market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.