Retail E-Commerce in Colombia

Despite lower consumer purchasing power in 2024, retail e-commerce posted double-digit current value growth across most categories. Major e-commerce marketplaces such as Amazon and MercadoLibre Marketplace continued to gain relevance due to their extensive product offerings. Transactions during online events like Hot Sale, Black Friday, and Cyber Mondays continued to grow in both volume and value terms, as consumers embraced value hacking to maximise their budgets.

The Retail E-Commerce in Colombia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce by Product, Retail E-Commerce by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retail E-Commerce market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.