Application Security Market Report 2025

This Application Security market report covers market characteristics, size & growth, segmentation, regional & country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The application security market size has grown exponentially in recent years. It will grow from $13.62 billion in 2024 to $16.61 billion in 2025 at a compound annual growth rate (CAGR) of 21.9%. The growth in the historic period can be attributed to security awareness and training, rising cybersecurity threat landscape, increased frequency and sophistication of attacks, insider threats and privilege abuse.

The application security market size is expected to see exponential growth in the next few years. It will grow to $41.8 billion in 2029 at a compound annual growth rate (CAGR) of 26%. The growth in the forecast period can be attributed to supply chain security, enhanced multi-factor authentication, continuous security testing, focus on insider threat mitigation, unified security platforms. Major trends in the forecast period include shift left security, DevSecOps integration, runtime application self-protection, automated security testing, supply chain security, user and data-centric security.

The burgeoning growth of the application security market is significantly influenced by the escalating frequency of security breaches at the business application level. This specialized security discipline fortifies web and mobile-based applications, mitigating vulnerabilities that contribute to breaches. For example, data shared by Cyber Security Hub in December 2022 revealed approximately 4,100 publicly disclosed data breaches, compromising nearly 22 billion pieces of information. This surge in breaches at the business application level is a driving force behind the expanding market for application security.

The growing demand for IoT is anticipated to drive the expansion of the application security market in the future. IoT, or the Internet of Things, refers to the interconnection of physical objects, such as devices, vehicles, and buildings, equipped with sensors, software, and network connectivity. IoT technology offers several advantages for application security, including real-time monitoring, enhanced visibility, threat detection, and improved authentication. For example, in August 2022, a report by the Health Sector Cybersecurity Coordination Center (HC3), part of the U.S. Department of Health and Human Services' (HHS) Cybersecurity Program, revealed that approximately 7 billion devices were connected through IoT in 2022, with projections estimating the addition of 20 billion more devices by 2025. Therefore, the increasing demand for IoT is driving the growth of the application security market.

Artificial intelligence (AI) and machine learning (ML) are increasingly being utilized to prevent attacks on web or mobile-based applications. AI can automate threat detection and respond more effectively than traditional software-driven methods. AI-based cybersecurity continuously trains itself, independently collecting data from enterprise information systems, analyzing it, and correlating patterns across billions of signals related to cyberattacks to address potential threats. For example, in August 2024, Legit Security, a US-based SaaS company, launched the Legit AI Security Command Center. This platform provides a centralized dashboard for application and product security teams to efficiently monitor and manage AI attack surfaces, ensuring proactive risk assessment of AI models throughout the software development lifecycle. Its significance lies in its ability to seamlessly integrate AI security into existing workflows, enabling organizations to build and deploy secure applications while keeping up with rapid AI adoption, thus reducing the risks associated with malicious or vulnerable AI implementations.

Key players within the application security market are strategically directing their focus towards innovative solutions, notably cloud-native application security offerings, to drive revenue growth within their market segment. These specialized security solutions are explicitly designed to safeguard cloud-native applications, catering to the evolving demands of modern enterprises. For instance, in June 2023, Cisco Systems Inc., a prominent US-based technology company, unveiled Panoptica, a comprehensive cloud-native application security solution. Panoptica is specifically engineered to deliver end-to-end protection across the entire lifecycle of cloud-native application environments, from development through deployment to production. It is adept at ensuring the inherent safety of modern applications from their inception. Panoptica introduces a novel attack route engine that empowers teams to swiftly identify potential hazards, prioritize alerts, and efficiently address critical issues.

In October 2022, Pradeo SAS, a distinguished cybersecurity company based in France specializing in mobile application security, acquired Yagaan, marking a significant move within the application security domain. This strategic acquisition enables Pradeo to integrate pivotal elements, particularly source code testing for applications, thereby fortifying its arsenal for offering comprehensive cybersecurity services. The acquisition positions Pradeo to expand its service spectrum by incorporating web application security, achieving coverage across the entire mobile security chain. Yagaan, a France-based company specializing in application security, augments Pradeo's capabilities and offerings in this domain.

Major companies operating in the application security market include International Business Machines Corporation, Synopsys Inc., Checkmarx Ltd., Veracode Inc., Micro Focus International plc, WhiteHat Security Inc., Rapid7 Inc., Contrast Security Inc., Qualys Inc., Trustwave Holdings Inc., Acunetix Limited, HCL Technologies Limited, Cisco Systems Inc., Capgemini SE, Onapsis Inc., GitLab Inc., CAST, VMware Inc., OneSpan Inc., Imperva Inc., F5 Networks Inc., NowSecure Inc., Pradeo Security Systems, Lookout Inc., Data Theorem Inc., Zimperium Inc., Kryptowire LLC, Appthority Inc., NSFocus Information Technology Co. Ltd., N-Stalker Inc., Oracle Corporation, SiteLock LLC, Fasoo. com Inc., Apriorit Inc., UnderDefense LLC, Exodata S. A. S, Palo Alto Networks Inc., McAfee LLC, Microsoft Corporation, CrowdStrike Inc., OneTrust Inc., Fortinet Inc., WhiteSource Software Ltd., SecureLink Inc., Appknox.

Application security involves the systematic development, integration, and testing of security measures within applications to defend against various threats, such as unauthorized access and modifications. Additionally, it encompasses the deployment of tools and methodologies to safeguard applications once the application security measures are in place. The scope of this report focuses solely on goods and services traded between entities or sold directly to end consumers.

The application security market analyzed in this report is categorized by solution, including web application security and mobile application security. Furthermore, it is segmented by testing type, comprising static application security testing, dynamic application security testing, and interactive application security testing. The report also breaks down the market by end-users, with specific sectors such as BFSI, IT & telecommunication, government and defense, healthcare, retail, education, and others.

The application security market research report is one of a series of new reports that provides application security market statistics, including application security industry global market size, regional shares, competitors with an application security market share, detailed application security market segments, market trends and opportunities, and any further data you may need to thrive in the application security industry. This application security market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

North America was the largest region in the application security market in 2024. The regions covered in the application security market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the application security market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The application security market includes revenues earned by entities by scanning database security, analyzing software composition and testing interactive application security. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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