Video on Demand in Hospitality Market Report 2025

This Video on Demand in Hospitality report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The video on demand in hospitality market size has grown rapidly in recent years. It will grow from $33.75 billion in 2024 to $40.27 billion in 2025 at a compound annual growth rate (CAGR) of 19.3%. The growth in the historic period can be attributed to increased demand for in-room entertainment, growth in high-speed internet access, adoption of smart TVs and connected devices, expansion of content libraries and streaming services, rise of personalized guest experiences.

The video on demand in hospitality market size is expected to see exponential growth in the next few years. It will grow to $98.3 billion in 2029 at a compound annual growth rate (CAGR) of 25%. The growth in the forecast period can be attributed to increasing integration of voice-activated controls for VoD, emphasis on contactless and mobile-based VoD access, growth in personalized content recommendations, increased adoption of 4k and high-resolution content, expansion of VoD services for meetings and events. Major trends in the forecast period include development of customized hotel branded content, integration with hotel management systems for seamless billing, collaboration between hospitality chains and content providers, use of analytics for guest behavior and content preferences, adoption of virtual reality (VR) and augmented reality (AR) experiences in VoD.

The anticipated growth of video on demand in the hospitality market is driven by the increasing penetration of smartphones and tablets. Tablets, denoting wireless portable computers with a touchscreen interface, and smartphones, encompassing cellular phones with integrated computers, operating systems, web browsing, and application capabilities, are widely used by hotel guests. They employ their smartphones or tablets to scan a QR code on the TV, connecting the device to the display. The remarkable streaming options offered by Video on Demand provide the hospitality industry access to the latest films, allowing immediate viewing or pre-order. As per Bankmycell, the global smartphone user base is projected to reach 6. 648 billion by 2022, representing 83. 37% of the global population, with the United States having the highest smartphone penetration at 81. 60%. Hence, the increasing prevalence of smartphones and tablets contributes to the growth of video on demand in the hospitality market.

The rise in internet penetration is expected to accelerate the growth of video on demand in the hospitality market moving forward. Internet penetration refers to the proportion of a particular population or geographic area that has access to the internet. Enhanced internet connectivity allows hotels to offer a more personalized experience for guests, enabling them to access their own content and preferences on their devices. For example, in 2023, the Government of Canada, a federal administration based in Canada, projected that high-speed internet access would reach 98% of the population by 2026 and attain 100% by 2030, achieving full internet penetration nationwide. Additionally, according to the International Telecommunication Union (ITU), a Switzerland-based agency focused on information and communication technologies, global internet usage rose to 5.1 billion people in 2022, representing 65% of the population. By 2023, this number increased to 5.4 billion, indicating a worldwide internet penetration of 67%. Consequently, the increase in internet penetration is fueling the growth of video on demand in the hospitality market.

Leading companies in the video on demand sector within the hospitality market are concentrating on creating advanced integration solutions, such as QAM for hospitality networks, to optimize content delivery and improve the overall guest entertainment experience. QAM for hospitality networks facilitates efficient bandwidth management and delivers high-quality video streaming, ensuring an exceptional viewing experience for guests. For example, in October 2023, WISI Communications GmbH & Co. KG, a Germany-based electronics manufacturing company, introduced an innovative ABR Receive Solution as part of the Tangram Video Platform to streamline video delivery at hospitality sites. The ABR Receive solution of the Tangram Video Platform enables video operators to effectively convert ABR streams into IP or QAM, removing redundancy in the headend and boosting operational efficiency. This cutting-edge platform operates at the edge, effortlessly transforming streams while preserving the integrity of existing infrastructure. Featuring a modular 1RU chassis, it supports customization for location-specific requirements and includes functionalities such as bulk decryption and re-encryption within a single, compact unit.

Major companies in the video on demand sector within the hospitality market are creating innovative products, such as video platforms, to cater to larger customer bases, boost sales, and increase revenue. A video platform, often referred to as an online video platform (OVP) or video hosting service, is a software or service that enables users to upload, store, manage, playback, and distribute video content over the internet. For instance, in October 2023, WISI, a Germany-based video technologies company, introduced the ABR Receive solution as part of the Tangram Video Platform to facilitate efficient video delivery at hospitality sites. This unique solution enables video providers to streamline their headend operations by utilizing ABR streams for business accounts that maintain linear workflows. Video providers are transitioning their delivery networks from QAM-based video to IP at the edge, allowing them to save bandwidth and sell more data services. WISI's ABR Receiver repurposes video streams from multiscreen delivery, converting them into IP transport streams for IPTV services or QAM for hospitality networks. This solution minimizes unnecessary replication in the headend and enhances operational efficiency. It is also particularly beneficial for operators looking to expand their network reach and deliver services to new locations.

In April 2022, VITEC, a company based in France that specializes in IPTV (Internet Protocol television), digital signage, and video streaming technologies, acquired Anevia for an undisclosed sum. This acquisition allowed VITEC to integrate the hospitality and enterprise aspects of Anevia's business with its own, enabling it to further enhance its offerings in the enterprise and hospitality sectors. Anevia, also based in France, is known for its innovative multiscreen solutions that facilitate the delivery of live TV, streaming video, time-shifted TV, and video-on-demand services through OTT and IPTV software, serving the hospitality, healthcare, and corporate business markets.

Major companies operating in the video on demand in hospitality market include Akamai Technologies Inc., Alcatel-Lucent Enterprise, Apple Inc., AT&T Inc., Avaya Holdings Corporation., Cisco Systems Inc., Telefonaktiebolaget LM Ericsson, Huawei Technologies Co Ltd., Netflix Inc., Amazon. com Inc., Nokia Networks, The Walt Disney Company, ZTE Corporation, Google LLC, Broadpeak Technologies Pvt Ltd., Comcast Technology Solutions, Conax Technologies, Deluxe Entertainment Services Group, Edgeware AB, Elemental Technologies LLC, Espial Group Inc., Harmonic Inc., Imagine Communications Corp., Inca Networks Inc., Kaltura Inc., Minerva Networks Inc., Muvi LLC, NeuLion Inc.

North America was the largest region in the video on demand hospitality market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the video on demand in hospitality market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the video on demand in hospitality market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

Video on demand in hospitality refers to a technology that allows guests to select and view video content on their TVs or computers, and it may also involve using videoconferencing for hospitality purposes. Unlike traditional broadcast technology used in TV, video on demand employs unicast transmission. This technology offers a diverse range of video programming, including sports, entertainment, instructional content, and feature films.

The primary solutions for video on demand in the hospitality market include pay TV, internet protocol television (IPTV), and over-the-top (OTT) services. Pay TV involves television broadcasts sent in encrypted form, requiring paid descrambling equipment for viewing. Various services, such as training, support, and professional services, are delivered through multiple devices, including laptops, desktops, smartphones, tablets, and smart TVs. End users of video on demand in hospitality span across hotels, cruise ships or luxury yachts, daycare centers, and other relevant sectors.

The video on demand in the hospitality report is one of a series of new reports that provides video on demand in the hospitality statistics, including video on demand in the hospitality industry global market size, regional shares, competitors with a video on demand in the hospitality share, detailed video on demand in the hospitality segments, market trends and opportunities, and any further data you may need to thrive in the video on demand in the hospitality industry. This video on demand in the hospitality market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The video on demand in hospitality market includes revenues earned by entities by providing transactional video-on-demand (TVoD) and subscription video-on-demand (SVoD), which are used by viewers to request immediate access to video content on their computers or televisions, and customer enhancement. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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