Video Processing Platform Market Report 2025

This Video Processing Platform report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The video processing platform market size has grown rapidly in recent years. It will grow from $8.96 billion in 2024 to $10.4 billion in 2025 at a compound annual growth rate (CAGR) of 16.1%. The growth in the historic period can be attributed to increased disposable incomes, easy access to knowledge, fast adoption of technological products, growing adoption of video content for various applications, rise of streaming services, social media, and e-learning.

The video processing platform market size is expected to see exponential growth in the next few years. It will grow to $22.15 billion in 2029 at a compound annual growth rate (CAGR) of 20.8%. The growth in the forecast period can be attributed to high internet penetration rates, thriving digital content ecosystem, increasing emphasis on live streaming and real-time video, surge in remote collaboration and video conferencing, growing demand for 4k and ultra-high-definition (UHD) video. Major trends in the forecast period include edge computing for video processing, shift towards cloud-based video processing solutions, development of low-latency video streaming technologies, advancements in video analytics and content recognition, emergence of 5g technology for enhanced video transmission.

The anticipated rise in the number of internet users is expected to drive the growth of the video processing platform market during the forecast period. The internet has become essential in modern life, as a significant portion of the population engages with digital technology. A cloud-based video processing platform offers video service operators standardized features and various monetization strategies. These systems also facilitate the integration of video-on-demand, multiscreen video infrastructure, television capabilities, and formats. For example, in March 2023, the National Center for Biotechnology Information, a US government agency, reported that approximately 5.2 billion people were active internet users in 2022, accounting for 66% of the global population, with Asia leading in the number of online users. Thus, the increasing number of internet users is positively impacting the growth of the video processing platform market.

The proliferation of smartphones is poised to drive the growth of the video processing platform market in the coming years. Smartphones, integrating cellular and mobile computing functions, are equipped with advanced features. Video processing platforms enhance video quality, support real-time editing, and enable various applications such as video calls and augmented reality on smartphones. As per Demand Sage, a U. S. -based Google Sheets-based revenue operations platform, the global count of smartphone users reached 6. 8 billion in 2023, showcasing an increase from approximately 6. 6 billion users in 2022. Thus, the widespread adoption of smartphones is a significant factor propelling the video processing platform market.

Key players in the video processing platform market are concentrating on creating advanced analytics solutions, such as the VX Software Platform, to improve content management and offer personalized viewing experiences. The VX Software Platform is a powerful video processing solution that delivers real-time encoding and transcoding capabilities for high-quality streaming and broadcasting. For example, in August 2024, Appear AS, a Norway-based company specializing in innovative solutions for video transport and streaming within the broadcast and media industries, launched the VX Media Processing Software Platform to merge the strengths of hardware with the flexibility of cloud technology. Appear's VX open platform transforms broadcast workflows by providing agility and flexibility for next-generation software production. It supports live action contributions across formats like AVC and HEVC, along with efficient feed distribution using advanced SRT applications. Furthermore, integration with Prometheus and Grafana allows for real-time system monitoring, enabling broadcasters to swiftly adapt and manage their production processes.

Major companies operating in the video processing platform market are launching computing platforms to meet the growing demand for robust video processing capabilities. The iDhi edge computing platform, combining hardware and software solutions, is crafted to fulfill the requirements of diverse industries. In May 2023, Innominds, a U. S. -based product engineering services company, collaborated with Qualcomm Technologies, a U. S. -based semiconductor company, to unveil the iDhi edge computing platform. Tailored for demanding video processing applications in fields like medical monitoring, robotics, and drone piloting, this platform supports up to 8 video streams with 4G or 5G connectivity. It also integrates cloud connectivity for enhanced security and accelerates video processing with annotated datasets for remote edge device operation, making it particularly valuable in the medical technology industry.

In July 2022, Ericsson, a telecommunications company based in Sweden, acquired Vonage Holdings Corp. for an undisclosed sum. With this acquisition, Ericsson aims to enhance its capabilities by gaining access to a comprehensive suite of communication solutions, including CPaaS, UCaaS, and CCaaS. This strategic move will enable Ericsson to utilize Vonage’s CPaaS offerings, transforming the utilization and monetization of advanced 5G network features while strengthening its commitment to the U.S. market. Vonage Holdings Corp. is a telecommunications company located in the United States that provides a video processing platform.

Major companies operating in the video processing platform market include Imagine Communications Ltd., MediaKind Pvt. Ltd., Ateme S. A., Kaltura Inc., Vantrix Corporation, Amagi Corporation, Apriorit Inc., BASE Media Cloud, Blazeclan Technologies Pvt. Ltd., Pixel Power Ltd., InPixal, Surf Communications Solutions Ltd., KritiKal Solutions Inc., Morpho Inc., Amazon Web Services Inc., Apple Inc., Cisco Systems Inc., Google LLC, Netflix Inc., Brightcove Inc., Comcast Cable Communications Management LLC, Endavo Media & Communications Inc., Longtail Ad Solutions Inc., MediaMelon Inc., Ooyala Inc., Panopto Inc., SeaChange International, Harmonic Inc., Synamedia Inc., Avid Technology Inc., Evertz Technologies Limited, Edgio Inc., Sparkhouse, Casual Films Limited, Lemonlight Media, VeracityColab.

North America was the largest region in the video processing platform market in 2024. The regions covered in the video processing platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the video processing platform market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

A video processing platform is an online video hosting service that enables users to upload, view, save, and stream video content. It enhances video quality, supports real-time streaming, and simplifies editing, analysis, and distribution in areas such as entertainment, security, and communications.

The primary components of a video processing platform consist of hardware, the platform itself, and various services. This platform serves as an internet-based video hosting service, allowing users to engage in activities such as uploading, viewing, saving, and broadcasting video information. Deployment modes for these platforms include public cloud, private cloud, and hybrid, catering to functionalities like video upload and ingestion, dynamic ad insertion, video transcoding and processing, video hosting, content rendering, among others. These platforms find application in several sectors, including media and entertainment, defense, government or homeland security, and others.

The video processing platform market research report is one of a series of new reports that provides video processing platform market statistics, including video processing platform market industry global market size, regional shares, competitors with a video processing platform market share, detailed video processing platform market segments, market trends and opportunities, and any further data you may need to thrive in the video processing platform market industry. This video processing platform market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The video processing platform market includes revenues earned by entities by providing platforms to edit the images and sound recorded in video files and provide standardized capabilities and multiple monetization models to video service providers. A video platform is a video hosting service that enables users to publish, view, save, and broadcast video material over the internet. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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