Digestive Health Supplements Global Market Report 2024

Digestive health supplements refer to a nutritional supplement that aids in the breakdown of food and liquids into their chemical constituents, such as carbohydrates, lipids, proteins, and others, so that the body may absorb them as nutrients and utilize them for energy, cell growth, repair, and other functions.

The main products in the digestive health supplements market are prebiotics, probiotics, enzymes, fulvic acid, and other products. Prebiotics refer to a type of carbohydrate, mostly fibers, that humans cannot digest but are digestible by their gut bacteria. The main forms include capsules, tablets, powders, liquids, and other forms. They are sold through various distribution channels such as supermarkets or hypermarkets, convenience stores, specialty stores, pharmacies, e-commerce, and other distribution channels.

The digestive health supplements market research report is one of a series of new reports that provides digestive health supplements market statistics, including digestive health supplements industry global market size, regional shares, competitors with a digestive health supplements market share, detailed digestive health supplements market segments, market trends and opportunities, and any further data you may need to thrive in the digestive health supplements industry. This digestive health supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The digestive health supplements market size has grown rapidly in recent years. It will grow from $15.69 billion in 2023 to $17.39 billion in 2024 at a compound annual growth rate (CAGR) of 10.9%. The growth in the historic period can be attributed to growing awareness of digestive health, increased incidence of digestive disorders, aging population and digestive health concerns, consumer interest in probiotics and prebiotics, rise in functional food and beverage consumption.

The digestive health supplements market size is expected to see rapid growth in the next few years. It will grow to $26.61 billion in 2028 at a compound annual growth rate (CAGR) of 11.2%. The growth in the forecast period can be attributed to rising demand for personalized nutrition, expansion of e-commerce platforms for supplement sales, research advances in gut microbiome science, increasing focus on preventive healthcare, adoption of digestive health supplements in developing markets. Major trends in the forecast period include innovation in formulations, incorporation of digestive enzymes in supplements, collaboration between supplements and gut health testing, emphasis on natural and organic ingredients, marketing strategies emphasizing gut-brain connection.

The rising prevalence of digestive diseases is expected to propel the growth of the digestive health supplement market going forward. A digestive disease is any health problem that affects the digestive tract. These problems can range from mild to severe. Digestive health supplements such as probiotics, prebiotics, and enzymes help with digestive problems including diarrhea, constipation, inflammatory bowel disease, irritable bowel disease, urinary tract infections, and other gastrointestinal-related digestive problems. For instance, according to the International Foundation for Gastrointestinal Disorders, irritable bowel syndrome is the most common functional GI disorder, with a prevalence rate of 10-15% globally. Additionally, it is one of the most common conditions that requires a visit to the doctor. Thus, the rising prevalence of digestive diseases will increase sales and awareness of digestive health supplements, thereby driving digestive health supplement market growth.

The increasing demand for fortifying and supplementing food products is expected to propel the growth of the digestive health supplements market going forward. fortifying and supplementing food products refers to products that have been enriched with additional nutrients that are not naturally present or are present in insufficient amounts. Fortified food and beverages serve as an effective means of delivering digestive health supplements by incorporating essential nutrients, probiotics, prebiotics, and other beneficial ingredients into everyday dietary choice. For instance, in February 2022, according to the report published by Agriculture and Agri-Food Canada, a department of the Government of Canada, the retail sales value of the health and wellness food and beverage sector in the United States increased to $191.9 billion in 2021, compared to $191.7 billion in 2020. In addition, fortified or functional foods and beverages are expected to grow by 15.3%, and the health and wellness category is projected to reach $218.1 billion in 2025, reflecting a 13.8% increase compared to 2021. Therefore, the Increasing demand for fortifying and supplementing food products will drive the growth of the digestive health supplements market.

Product innovation is the key trend gaining popularity in the digestive health supplement market. Major companies operating in the market are introducing technological innovations such as new ingredients and exploring innovative administration forms to cater to the needs of various age groups and sustain their position in the market. For instance, in April 2021, Bausch Health Companies Inc., a US-based pharmaceutical company, launched a unique proprietary blend of five probiotic strain ingredients, ENVIVE, an over-the-counter probiotic supplement that is formulated to strengthen and protect the digestive system.

Major companies operating in the market are focused on developing advanced products such as Probiotic Gummies to enhance it product offerings and increase revenue share in the market. Nutrazee Probiotic Gummies are specially crafted to survive stomach acid and remain stable at room temperature throughout their shelf life, offering convenient and effective gut health support. For instance, in March 2023, Nutrazee, an India-based vegan dietary supplement company, unveiled its latest offering, the Nutrazee Probiotic Gummies for Digestive and Immune Health, with prebiotic fiber to support the growth of beneficial gut bacteria. This new addition to Nutrazee's product portfolio is specifically designed to bolster digestive and immune health for both children and adults. The Nutrazee Probiotic Gummies feature a patented and clinically validated probiotic strain, Bacillus coagulans, known for its potent health benefits. This strain has demonstrated effectiveness in alleviating symptoms of Irritable Bowel Syndrome (IBS) in children, including common issues such as abdominal discomfort, bloating, and stool irregularities, while also enhancing stool consistency.

In May 2022, Glanbia Nutritionals, an Ireland-based nutrition company, acquired Sterling Technology for $60 million. Through this acquisition, Glanbia Nutritionals aims to scale and strengthen its bioactive solutions portfolio to cater to the needs of its customers. Sterling Technology is a US-based bioactive solution manufacturing company that offers product solutions for digestive health, including Tegricel, a solution that uses NSAIDs to keep the digestive tract healthy.

Major companies operating in the in the digestive health supplements market report are Amway Corp., Bayer AG, Pfizer Inc., NOW Foods, Alimentary Health Limited, Garden of Life LLC, Better Body Co., Florastor - Biocodex, Culturelle - i-Health Inc., Pure Encapsulations LLC, Bio K Probiotic Inc., Renew Life Formulas Inc., The Nature's Bounty Co., Nature Made - Pharmavite LLC, Align -The Procter & Gamble Company, Nature's Way Products LLC, Schiff Nutrition International, Inc., SmartyPants Inc., Rainbow Light Nutritional systems, Jarrow Formulas Inc., Enzymedica Inc., Thorne Research Inc., New Chapter Inc., Solgar Inc., Gaia Herbs Inc., MegaFood, Country Life LLC, Bluebonnet Nutrition Corporation, Nature's Plus - Natural Organics Inc., Carlson Laboratories Inc., Irwin Naturals

North America was the largest region in the digestive health supplements market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digestive health supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the digestive health supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The digestive health supplements market consists of sales of L-glutamine, Slippery elm, Ginger root, and vitamin D. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified)).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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