Vitamin D Global Market Report 2024

Vitamin D is a crucial nutrient required by the body in small amounts to maintain overall health. It plays a vital role in the absorption of calcium and phosphorus, essential for the development and maintenance of healthy bones and teeth. Vitamin D is soluble in fats and oils and is found in various food sources such as dairy products, fatty fish, and egg yolks.

There are two main types of vitamin D, vitamin D3 (cholecalciferol) and vitamin D2. Vitamin D3 is primarily derived from animal-based sources like oil, egg yolk, and butter, as well as dietary supplements. It facilitates the absorption of calcium in the body and is often used to treat conditions such as osteomalacia or rickets. Vitamin D3 is available in different strengths measured in International Units (IU), including 500,000 IU, 100,000 IU, and 40 MIU, and can be in oil or powder form. It is suitable for adults, pregnant women, and children to support their nutritional needs.

The vitamin D market research report is one of a series of new reports that provides vitamin D market statistics, including vitamin D industry global market size, regional shares, competitors with a vitamin D market share, detailed vitamin D market segments, market trends and opportunities, and any further data you may need to thrive in the vitamin D industry. This vitamin D market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The vitamin d market size has grown rapidly in recent years. It will grow from $1.51 billion in 2023 to $1.66 billion in 2024 at a compound annual growth rate (CAGR) of 10.0%.
The growth in the historic period can be attributed to an increased awareness of vitamin D deficiency, a growing aging population, a rise in osteoporosis cases, the expansion of the functional food market, and government initiatives promoting vitamin D fortification.

The vitamin d market size is expected to see rapid growth in the next few years. It will grow to $2.45 billion in 2028 at a compound annual growth rate (CAGR) of 10.2%. The growth in the forecast period can be attributed to the rising demand for dietary supplements, an emphasis on preventive healthcare, growing consumer interest in health and wellness, research advances in vitamin D benefits, and the increasing incidence of chronic diseases. Major trends in the forecast period include the fortification of various food products with vitamin D, the expansion of vegan vitamin D sources, personalized nutrition and vitamin D testing, and the adoption of vitamin D in beauty and skincare products, as well as the online retailing of vitamin D supplements.

The growth of the vitamin D market is anticipated to be driven by the increasing incidences of osteoporosis in women. Osteoporosis, a bone disease characterized by reduced bone mineral density and mass, is often attributed to insufficient calcium and vitamin D levels in the body. Factors such as family history, parental hip fractures, lower body mass index (BMI), and female gender contribute to the risk of osteoporosis. The heightened prevalence of osteoporosis in women, particularly after menopause, creates a substantial demand for vitamin D. Vitamin D is crucial for calcium and phosphorus absorption, facilitating stronger bone development and aiding in the treatment of conditions causing bone weakness. For example, statistics from the International Osteoporosis Foundation (IOF) revealed that in 2019, approximately 25.5 million women (22.1% of women aged +50) were expected to have osteoporosis across Europe, and by 2025, the global incidence of hip fractures in women is projected to increase by 240%. Hence, the rise in osteoporosis among women is expected to fuel the growth of the vitamin D market.

The growth of the vitamin D market is further driven by the increasing prevalence of vitamin D deficiency. Vitamin D deficiency occurs when the body's vitamin D levels fall below normal, resulting in bone mineral loss, bone pain, muscle weakness, and bone softening. Notably, vitamin D supplements are utilized for treating severe deficiencies. According to data from HealthMatch in November 2022, 42% of adults in the US experienced vitamin D deficiencies, while 50% of children aged one to five and 70% of children aged six to eleven were affected by vitamin D deficiency. This growing prevalence of vitamin D deficiency contributes significantly to the expansion of the vitamin D market.

A notable trend in the vitamin D market is the popularity of faster-acting vitamin D supplements. These supplements are designed to rapidly balance optimal vitamin D levels in the body, providing quicker results compared to traditional vitamin D supplements. Key industry players are prioritizing the development of faster-acting vitamin D supplements to enhance market competitiveness. For instance, Royal DSM introduced ampli-D in Australia in March 2021, representing a faster-acting form of vitamin D for dietary supplements. Ampli-D is three times faster and more effective than conventional vitamin D3 supplements, allowing the body to attain adequate vitamin D levels for immune health in a matter of days and weeks.

Leading companies in the vitamin D market are focusing on product innovation, exemplified by the introduction of calcium and D3 gummies. These gummies combine essential nutrients, vitamin D3 and calcium, in a palatable and convenient form, particularly beneficial for individuals who struggle with traditional medication forms. Nutrazee, an India-based vegan dietary supplement brand, launched vegan vitamin D3 and calcium gummies in January 2022. These gummies are gluten-free, non-GMO, and free of artificial colors, catering to diverse dietary preferences and needs. Each serving of two gummies provides 200mg of calcium and 400 IU of vitamin D3, while a serving of three gummies contains 300mg of calcium and 600 international units of vitamin D3.

In July 2022, Nestlé Health Science S. A. acquired Puravida, a Belgium-based nutrition and lifestyle company, for an undisclosed amount. This acquisition aims to leverage Puravida's expertise in nutrition research and development, expanding the portfolio's breadth and depth across consumer and healthcare professional channels. The collaboration is expected to drive innovation, increase brand visibility, and create new growth opportunities.

Major companies operating in the in the vitamin d market report are BASF SE, Koninklijke DSM NV, Fermenta Biotech Ltd., Xiamen Kingdomway Vitamin Co. Ltd., Zhejiang Medicine Co. Ltd., Abbott Laboratories, Bayer AG, Bluebonnet Nutrition, Carlson Labs, Country Life LLC, Doctor's Best Inc., Douglas Laboratories, Garden of Life LLC, GlaxoSmithKline plc, Jarrow Formulas, Kirkland Signature, Life Extension, Merck & Co. Inc., Metagenics LLC, Pharmavite LLC, Nature's Bounty Co. Ltd., Nestlé Health Science SA, Pfizer Inc., Protocol for Life Balance Inc., Pure Encapsulations Inc., Sanofi S. A., Source Naturals Inc., Sundown Naturals Inc., Swanson Health Products Inc., Twinlab Consolidated Corporation, Vital Nutrients Company Inc.

North America was the largest region in the vitmain D market in 2023. The regions covered in the vitamin d market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the vitamin d market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The vitamin D market consists of sales of ergocalciferol, cholecalciferol, and pre-vitamin D. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified)).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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