Weight Loss Supplements Global Market Report 2024

The weight loss supplements market size has grown rapidly in recent years. It will grow from $38.38 billion in 2023 to $43.14 billion in 2024 at a compound annual growth rate (CAGR) of 12.4%. The growth in the historic period can be attributed to increasing health consciousness, changing lifestyles and diets, rising obesity rates, media and celebrity influence, as well as product innovation and marketing efforts.

The weight loss supplements market size is expected to see rapid growth in the next few years. It will grow to $67.79 billion in 2028 at a compound annual growth rate (CAGR) of 12.0%. The expected growth in the forecast period is driven by a continued focus on health and fitness, a trend towards preventive healthcare, the adoption of personalized nutrition solutions, the rise of e-commerce and direct-to-consumer trends, and supportive regulatory frameworks and compliance. Major trends anticipated in this period include a holistic approach to weight management, marketing strategies emphasizing health benefits, greater transparency and clean labeling in products, collaboration with the fitness and wellness industries, and an increased focus on sustainable and eco-friendly practices.

The weight loss supplements market is experiencing growth due to the increasing prevalence of obesity. Obesity, characterized by excessive fat accumulation that can negatively impact health, has become a significant global health concern. As the obese population continues to grow, there is a rising demand for weight loss supplements as individuals seek healthier options for managing their weight. For instance, according to the World Health Organization (WHO), the global obesity rate has surpassed 1 billion, with 650 million adults, 340 million adolescents, and 39 million children affected. By 2025, it is estimated that 167 million individuals, including both adults and children, will face health challenges due to being overweight or obese. This trend underscores the growing demand for weight loss supplements as a means of addressing the challenges associated with obesity.

The rise in living standards and disposable incomes is indeed a significant driver for the growth of the weight loss supplements market. In emerging nations, improvements in living standards and increased disposable incomes indicate a higher level of well-being and available resources for individuals and households. The growing market for weight loss supplements not only contributes to improved health outcomes but also caters to the increasing demand for health-conscious products, thus playing a pivotal role in elevating living standards and disposable incomes. The data from the OECD Better Life Index, indicating the average household net-adjusted disposable income per capita in the United States and comparing it to the OECD average, underscores the correlation between disposable income levels and the potential for increased demand for weight loss supplements. As disposable incomes rise, individuals may have more resources to invest in health and wellness products such as weight loss supplements, thereby driving the growth of this market.

In the weight loss supplements market, a key trend involves the advancement of production technologies and the creation of innovative products by major companies. These companies are actively focusing on developing cutting-edge weight loss supplements to meet the rapidly growing demands of consumers and to solidify their market positions. For example, Nature's Formulas, a US-based supplement company, has introduced BioFit, an industry-leading probiotic weight loss supplement crafted from natural ingredients. This innovative product contains a blend of natural components and 800 milligrams of resilient microbes that can withstand harsh stomach acids. This unique formulation is designed to swiftly enhance digestion, boost energy levels, and accelerate fat loss without reported side effects. The company has specifically designed this product to assist customers in achieving weight loss goals without strict diet plans, intensive exercise routines, or resorting to weight-reducing surgeries. This innovation represents a significant advancement in the weight loss supplement market, offering consumers an alternative approach to weight management through a natural and holistic supplement regimen.

Major companies in the weight loss supplements industry are concentrating on innovating their product offerings, particularly through the introduction of new product lines designed to provide heightened energy and maximum intensity. Hydroxycut's latest ‘Hardcore’ product line represents an innovative array of weight loss supplements that incorporate clinically researched ingredients, increased energy levels, and a variety of product formats. For example, in June 2023, Hydroxycut, a US-based brand known for marketing dietary supplements aimed at aiding weight loss, unveiled its new "Hardcore" product line. This line distinguishes itself by incorporating scientifically researched weight loss ingredients, notably C. canephora robusta, alongside elements that boost energy and focus, such as the addition of Yohimbe. The range's diversity in product types, combined with its user-friendly 3-step program and formulas supported by scientific research, contributes to its competitive edge. This strategic approach addresses the diverse needs of consumers within the dynamic and evolving weight loss supplements market.

In January 2022, Solace Nutrition, a US-based medical nutrition company, completed the acquisition of R-Kane Nutritionals' assets for an undisclosed sum. This strategic move enables Solace Nutrition to foster synergy between the two brands, driving growth while establishing a foothold in a related nutrition market segment. R-Kane Nutritionals, also based in the US, focuses on high-protein meal replacement products designed for weight management. This acquisition positions Solace Nutrition to broaden its offerings and extend its influence in the adjacent nutrition market.

Major companies operating in the weight loss supplements market report are Nestle SA, Abbott Laboratories, GlaxoSmithKline PLC, Kraft Heinz Company, Kellogg Company, Ajinomoto Co. Inc., Amway Corp., Glanbia PLC, Herbalife Nutrition Ltd., GNC Holdings Inc., Isagenix International LLC, Shaklee Corporation, Nature's Sunshine Products Inc., Clif Bar & Company, BPI Sports LLC, BioTech USA Kft., General Nutrition Centers Inc., Iovate Health Sciences International Inc., Grenade (UK) Ltd., Vitaco Health Ltd., MusclePharm Corporation, MuscleTech Health Sciences Inc., CytoSport Inc., Ultimate Life Ltd., Atkins Nutritionals Inc., Hi-Tech Pharmaceuticals Inc., Cellucor Nutrition, Transparent Labs LLC, Nutratech Ltd., Bio-Synergy Ltd., Creative Bioscience LLC, Nature's Bounty Co., NutraBio Labs Inc., Nutrex Research Inc., Optimum Nutrition Inc., ProSupps USA LLC, Quest Nutrition LLC, Scitec Nutrition Limited.

Asia-Pacific was the largest region in the weight loss supplements market in 2023, and it is also expected to be the fastest-growing region in the forecast period. The regions covered in the weight loss supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the weight loss supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Weight loss supplements come in various types, including liquid, powder, softgels, pills, and others. Softgels are customized capsules used as an oral dosage form for medications. The shells of softgels typically consist of water, an opacifier, and a plasticizer such as glycerin or sorbitol. The ingredients found in weight loss supplements often include vitamins and minerals, amino acids, and natural extracts or botanicals. These supplements are used by individuals across different age groups, including those under 18 years, between 18 and 40 years, between 40 and 50 years, and over 50 years. They are distributed through both offline and online channels.

The weight loss supplements market research report is one of a series of new reports that provides weight loss supplements market statistics, including weight loss supplements industry global market size, regional shares, competitors with a weight loss supplements market share, detailed weight loss supplements market segments, market trends and opportunities, and any further data you may need to thrive in the weight loss supplements industry. This weight loss supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The weight loss supplements market consists of sales of chromium picolinate, glucomannan, and conjugated linoleic acid (CLA). Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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